How Often Should You Email Your List?

How Often Should You Email Your List?

So how often should you email your list? And more importantly how often is too often? There’s a lot of confusing information out there that could be detrimental to your online success. More likely than not, when it comes to email marketing you’ve made at least one of these mistakes. If you want to have a more profitable business and double your income and most importantly if you want to find out about DOs and DON’Ts when it comes to emailing your list read on…

When it comes to email marketing the very first thing you should focus on is making sure your findings are based on the right metrics, and aimed at growing a more stable and profitable business rather than “feelings”.

Method #1: Autoresponder ONLY

Some experts never send live broadcasts and rely only on their autoresponders to do all the work of follow up (unless they’re launching a new product).The intervals they use normally vary from once a day to once every other day.
PROs:

  • handsfree, runs on autopilot
  • lower unsubscribe and complaint rates on average than a more aggressive approach.
  • longer warm up period tends to create higher lifetime lead values over the span of years.

CONs:

  •  requires extremely high lead flow and patience.
  • can take months with this slow drip method to recoup your original advertising expenses let alone see an ROI (return on investment).

Who This Model Is Ideal For: It’s an ideal model for a $10-20 million dollar company with extremely high lead flow and cash reserves, but not for the every day average entrepreneur.

Related article: How To Write Better Emails?

Method #2: High Sales Broadcasts Ratio

This is a model you’ll see a lot in the home business and internet marketing arena and it’s easy to spot for it’s high sales pitch broadcast ratio to value driven emails.

Typically this model exists in a business in an industry with a higher available lead flow and short lead life span.

The practitioners of this model mail their fresh leads heavy to buy offer after offer because they know through experience if they don’t monetize the leads they’ve generated today with a 30 day time span it’s likely they never will, so they blast varying offers at the list to maximize immediate sales.

PROs:

  • highest probability of immediate monetization (rotating offers, and blasting them out without abandon will certainly make you more money in the short term)

CONs:

  • limited in core lifetime lead value. Meaning, you may win now, not long term and you’ll burn through your list fast
  • high unsubscribe and complaint rates which ultimately can get you blocked by major ISPs. Generally the practitioner of this model lives and dies by their lead flow because if it drops from one month to the next so will profits.

Who This Model Is Ideal For: This is generally a method that is seen in $1-3 million dollar per year biz opp heavy businesses with higher lead flow and lower revenue per lead, again not for the long term revenue driven marketer.

Method #3: Hybrid Autoresponder + Broadcast Messages

Some experts have a baseline autoresponder sequence programmed into their autoresponder and commit to bi weekly or weekly broadcasts.

PROs:

  • steady cashflow as you’ll cut the time period for self liquidation of leads down and you’ll positively reinforce yourself on the broadcast days with 1.5X to 2X sales volume days

CONs:

  •  typically a monthly or bi monthly product launch to re-coup ad expenditure So it’s a good model if you’re willing to put out new product offerings every month or every other month to keep profits high.

Who This Model Is Ideal For: Typically this model is found practiced successfully in businesses that generate between $1-7 million annually with a moderate to high lead flow.

Which model works best for anyone starting an online home business?

Method #4: Live Daily Broadcasts

  • most effective, immediately profitable, and long term revenue driving way to develop relationships with your list of prospects is to send out at least two live daily emails. One in the morning or afternoon that’s entertaining and of high value, and another in the other time slot that is meant to drive traffic or direct your prospects to take a positive monetization action.
  • if done consistently it creates immediate short term revenue gains and builds solid relationships that drive high long term lead and customer values.

It’s all about the consistency. High value and entertaining content shared consistently leads to long term trusting relationships.

And, a daily expectation and curiosity to see “what’s coming tomorrow.” You become a welcomed friend and part of your prospect’s daily routine that they will miss IF you don’t show up.

Related article: How To Write Better Emails?

What about deliverability and spam complaints?

Counter to common belief (which would be, “if you email more you’ll be seen as spam and get blocked”) actually the opposite is true.

When you email a specific volume consistently and daily the major ISPs also get used to you and as a result you end up with higher deliverability than if you sent more sporadically.

Now let’s look at spam complaints. You’ll see the same principle holds true. When you email daily you actually have less spam complaints than when you don’t.

When you email daily you’re creating a “self cleaning oven” effect on your list.

Those who aren’t interested unsubscribe a little bit at a time daily. As a result, you’re effectively cleaning your list daily of time wasters and potential spam complaints.

If I email my list daily won’t more people unsubscribe?

The answer is – probably, and that’s good! It’s honestly something I don’t even give a second thought. Get rid of the complainers early. Who cares if people unsubscribe.

The only people that do care are the people who live in a scarcity mindset of “I’ve only got X leads and if I lose one that’s bad” and well, that’s just stinking thinking.

If you believe and know to your core that there’s an infinity supply of leads out there, and you make your business about getting as many of them as possible and sharing value with them daily via email – a highly successful, fulfilling, and profitably business you shall have.

Related article: How To Write Better Emails?

Source: http://daegansmith.com/how-often-should-you-email-your-list/

Which autoresponder should I choose?

Looking for the best autoresponder?

Are you just now figuring how important email marketing can be for your business? No matter what business you are in, you need leads. And if you treat these leads right, these same leads can then turn into sales and happy customers.

If you want to be successful at email marketing, then you’ll need an autoresponder. Not just any autoresponder, but a good autoresponder.

On this site we have gone out and tested all the popular autoresponders we could get our hands on and put them through the paces as part of our own email marketing efforts.

Ultimately, we’ve come up with a list of the best autoresponders that we can confidently recommend. Each one will provide you with the email deliverability, features and support that you will need to become the basis of your email marketing efforts.

Below is a list of the 3 best autoresponders we’ve found according to our testing.

#1 Top Autoresponder – Pure Leverage

pure leverage

Pure Leverage Rating: 

Pure Leverage provides marketing tools including auto-responder, lead capture page system, conference room and video email service. Pure Leverage combines all the necessary tools to run your online business in a single platform.

The Pros

  • highest email deliverability
  • lead capture system
  • conference room
  • blog platform
  • video email service
  • email analytics (you can optimize your opt-in campaigns, track your e

4 Things You Need To Do To Become a Self-Made Millionaire

Not surprisingly, self-made millionaires share a  few common characteristics that position them to earn big early on, according to Peter Voogd, founder of the Game Changers Academy, who made his first million before turning 26.

“You don’t make a million by accident,” he says in a recent LinkedIn post. “If it’s not a goal you sure as hell won’t hit it.”

Related: A Surprising Reason That’s Stopping You From Achieving Success In Life

What traits do these young, successful entrepreneurs share that you too can develop according to Voogd?

1. Don’t leave anything to chance.

If you want to be successful you need to constantly work towards your goals rather than waiting for an opportunity to knock on your door.

If opportunity doesn’t knock, build a door.”

Milton Berle

 “Now matters more than any other time, and the ‘someday isle’ mentality is killing so many dreams,” Voogd claims.  Make your financial success your top priority from day one instead of deferring it until someday. Someday may never come!

Related: Top Ten Self-Made Billionaires

2. Find the right mentor. 

If you think you can get to the top on your own you’re wrong! Millionaires and even multi-millionaires have mentors at their disposal to guide them on their way to building their careers. Find the one you trust that has your best interests at heart.

“Success rises and falls on who you associate with, so make sure you stay aware of your surroundings”

Peter Voogd

Don’t try to reinvent the wheel, instead learn from those who are already successful when it comes to making the right business decisions. A good mentor will challenge your way of thinking and help you re-focus making sure you think big, Voogd adds.

3. Focus on leverage.

Time is money but trading your time for money won’t make you rich. “At some point you have to focus on scaling and leverage,” Voogd advises. ” Maximize your time to make sure you have positioned yourself to earn as much as possible by utilizing the power of leverage. 

4. Ignore what other people think.

“People who care what others think of them will always be limited to others’ opinions”

Peter Voogd

Don’t waste your time trying to please people who don’t believe in them or win over those that don’t support them. Instead, focus on your own vision and learn to believe in yourself. To become truly successful, “you must give up the need to be liked by everybody,” Voogd warns. 

Related: What Does It Take To Become A Millionaire?

Source: http://www.businessinsider.com/traits-of-young-successful-millionaires-2014-9#ixzz3DTcjrGeU

How to Use Twitter for Business?

How to Use Twitter for Business?

Is Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

How Twitter Is Unique

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools includeTumblr, FriendFeed and Plurk.

Twitter shares some features with the most common social media tools (FacebookPinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

Related: How To Use LinkedIn To Promote Your Business?

Step #1: Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.

It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.

Choose Your Twitter Username

Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.

Profile photo and cover example

Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices.

If your exact business name is not available, choose a similar name for consistency.

Profile Images

Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings.

Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.

Profile photo example

Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.

Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.

Profile and header example

You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.

Twitter background example

Step #2: Build a Strong Foundation

It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.

Don’t miss these three important features under Profile in your account settings.

Twitter profile options

  • Location. Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognize your neighborhood or community name. Give them enough information so they can find you.
  • Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
  • Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.

 Step #3: Start Following People

When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.

To follow a user, you find their user profile and click on the Follow button.

Twitter follow this user

Twitter has strict rules about what they call aggressive following and aggressive following churn, so be careful and take it slow. You don’t want to get your account suspended in your first week because of suspicious activity.

Note: Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience.

In general, start following people in these categories:

  • Your customers
  • Your business partners, suppliers, contractors and vendors
  • Your competitors or peers
  • Trade organizations or professional organizations for your industry
  • Businesses in your neighborhood
  • Businesses run by people you know (your professional network)

Twitter can help you find people you know by scanning your email address book.

Twitter find friends

While you are out following people, you may notice that people are starting to follow you. Don’t worry if you don’t know these people. Stay focused on whom you follow for now.

Step #4: Start Talking

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.

Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.

In general, there are five types of Twitter messages:

  1. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.Twitter regulartweet
  2. @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.Twitter reply tweet
  3. Mention: a message you send out that mentions another Twitter username.Twitter mention tweet
  4. Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you.Twitter dm example
  5. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.Twitter retweet example

Step #5: Talk Smarter

After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?

For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.

There’s a real art to writing a headline-style message on Twitter. Experiment with different ways to say the same thing, and see what gets the most response. With only 140 characters, it’s important that every word pull its weight in your messages.

Over time, the quality of what you share will help you grow a strong Twitter following. Now, you are ready to take a step back and come up with a Twitter communication plan. Your plan focuses your Twitter conversation on topics designed to draw in potential customers and publish your tweets at the times you are most likely to engage people.

Step #6: Drive Traffic to Your Website and Blog

Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.

Tweet with link

Because space is at a premium in a tweet, there isn’t room to post the entire web address. That’s why all of the Twitter tools allow you to shorten your web addresses using a URL shortener.

Twitter url shortener

When you use Twitter.com, the Twitter URL shortener uses just 20 characters for your web address, no matter how long the actual web address.

Step #7: Connect Your Online Presence

Now that you have Twitter rolling along, it’s time to integrate it into your overall online business presence.

There are three ways to do this:

  1. Add your Twitter account information to the social media account information on your website and blog. Most of the social follow tools used on websites and blogs allow you to add your Twitter account easily and quickly to your list of social media accounts. Note: Twitter offers a Follow button you can add to your website or blog.Twitter social media button
  2. Add a timeline of your Twitter messages to your website and blog. Twitter provides widgets that allow you to share a tweet timeline on your website and blog. This can be a great way to share your Twitter conversations with your website visitors, getting double exposure from the same effort.Twitter widget exampleNote: You want to make sure that the tweets you share contribute to your business story, so be selective about which tweets you share on your website.
  3. Make it easy for people to share your website and blog content on Twitter. There are several ways you can add a Tweet This button to your blog posts and website pages, including a tweet button from Twitter. This allows your visitors to easily write a tweet about your content and share it with their followers.Tweet button on SME

Another way you can move the Twitter conversation to your blog or website is by embedding a tweet. This allows you to select any tweet and insert it into a blog post, for example. By embedding the tweet, you allow people who visit your blog post to jump into the Twitter conversation.

Embed tweet example

 

Step #8: Get Mobile With Twitter

Nearly every cell phone can connect you with your Twitter audience.

  • Smartphones (iOS, Android, Windows and Blackberry) allow you to use the Twitter app and Twitter mobile website to easily send and receive tweets.
  • Non-smartphones with texting service (SMS) allow you to use Twitter using text messages.

Twitter iPhone app

Twitter allows you to set up push notifications to your smartphone so you know when selected activities happen on Twitter:

  • People mention you
  • Someone retweets or favorites a tweet you sent
  • You get a new follower
  • Someone sends you a direct message

With Twitter, a speedy response is best, and push notifications make it easy for you to know when things are happening for you on Twitter.

Related: How To Use LinkedIn To Promote Your Business?

Step #9: Share Photographs in Your Tweets

People love to look at pictures, so include photographs in your tweets whenever possible. You don’t have to be a professional photographer or have a fancy camera. All you need is a smartphone.

You can share your photograph from your desktop on Twitter.com or from the Twitter app on your mobile phone. Get into the habit of taking photos of your business activities that you can share with your Twitter community.

Twitter integrates into your smartphone’s camera roll. This allows you to easily share photos you have taken with your Twitter followers.

Twitter post photo from mobile

Twitter adds the photo to your tweet and makes it available for everyone to see.

Tweet with photo hidden

Tweet with photo online

Twitter adds every photo you share to a photo (and video) gallery. The first six appear on your profile page. Take advantage of this feature to share pictures that tell your business story.

Twitter photo gallery

Step #10: Add Video to Your Twitter Timeline

Video is another powerful way to tell people about your business.

You can add videos to your Twitter timeline, but you cannot add them directly from Twitter. You must first upload them to another service like YouTube, and then link to them in your tweet.

Twitter video in a tweet

When a tweet contains a link to a video, Twitter allows you to play the video within the tweet. Click on View media to open the video player.

Recently, Twitter launched a new video service called Vine that allows you to take short, 6-second videos from the Vine app and play them on an endless loop inside Twitter.

Vines tweet

Like other videos, simply click View media to start playing the Vine video attached to a tweet.

Vines tweet open

Twitter also adds your Vine videos to your profile gallery.

Step #11: Organize Your Followers Into Conversation Lists

As you follow more people, it can be challenging to focus on the information coming from specific people and groups. That’s where Twitter lists come in.

A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:

  • Customers
  • Potential customers
  • Neighborhood or community businesses
  • Trade or professional organizations
  • People who inspire you
  • People you talk with the most

A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also share tweets from a list on your website using a widget (explained in this article).

You can organize your lists in any way that helps you. You can create one or many lists. You can also make your lists public or private.

  • When you create a public list, list members see when you add or delete them from the list, and anyone can choose to follow your list.
  • When you create a private list, people don’t know they appear on it and only you can see the list’s tweet timeline.

To review the public lists created by any Twitter user, display their profile page. Then click Lists in the left menu. Their public lists appear in the right column.

Twitter lists example

To view the tweet timeline for the members of a list, click on the list name.

Twitter list timeline

To add someone to a list, display his or her profile. Click the gear icon and choose add or remove from lists. Then check or uncheck them from your list of Twitter lists.

Twitter add person to list

Step #12: Expand Your Audience With Hashtags

Most people’s Twitter experience is limited to the people they follow. It’s always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations.

There are two great ways to expand your Twitter audience beyond your circle.

Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. For example:

  • #sxswi is the hashtag for the conference, South by Southwest Interactive
  • #NCAA is the hashtag for the US college sports association
  • #VZW is the hashtag for Verizon Wireless
  • #FF is the hashtag for Follow Friday, a way to promote people on Twitter

Scroll through your timeline to spot tweets with a hashtag.

Twitter GetGlue hashtag

When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtag. You will see tweets from people you do not follow.

Twitter GetGlue hashtag list

If you attend a conference, the conference may ask all of the attendees to include the conference hashtag in their tweets. This way, hashtags pull together the conference tweets into one huge conversation, even though you may not be following all of those people.

You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support.

Step #13: Pinpoint Potential Local Customers

People often think that social media allows you to connect with people outside of your local geography. And while that is true, one of the great strengths of Twitter is the ability to focus on people in your own backyard.

Most businesses need local customers. You can use Twitter to help you find potential customers who live and work near your business. Use Twitter Advanced Search to find people near your location.

Twitter advanced search

Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.

Twitter local search

Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.

Take Your Twitter Use for Business to the Next Level

After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.

  • Start measuring your Twitter performance. It’s much easier to get better results when you have solid data about how your Twitter strategies are working.
  • Focus on building your Twitter community. There are tools that allow you to analyze who is following you and reach out to your target audience. Together, these can make your Twitter marketing far more effective.
  • Learn which tweets are most effective with your audience. Use Twitter tools to test alternative tweets to see which one really gets a better response.
  • Expand your Twitter conversation topics. Add more variety to your conversations and pull in more audience engagement.
  • Fine-tune your Twitter presence to get better results. When you hit a slump, it’s time to make small adjustments that add up to a stronger Twitter presence.

Your Turn

Use these suggestions to launch (or relaunch) your business’s Twitter presence.

What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and “ah-ha!” moments here with us.

http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

Can you still make money with AdSense?

Can you still make money with AdSense?

AdSense is perhaps the most popular way to make money online but is it for real? Can you still make money with AdSense? Can you make a living out of AdSense?  I will try and give you honest answers based on my experiences as an AdSense user but also examples from successful websites that are using AdSense.

What is Google AdSense?

The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview about the program and major benefits:

  • It is owned by Google
  • It’s a major source of income for Google (On 2012 Q3 earnings from AdSense was $3.13 billion which represents around 27% of Google’s revenue)
  • It is free for publishers
  • Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
  • Publishers receive 68% of the revenue and Google 32%. For example if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
  • The cost per click calculation is based on an auction type system
  • It is very easy to use
  • It is the most reliable advertising platform on the Internet  today and can generate the most revenue for publishers (compared to other similar PPC systems)
  • AdSense besides content web sites is also available for games, videos, mobiles and search products.

You can find out more details about Google AdSense in the AdSense Help Center.

What do you need to make money with AdSense?

So, AdSense is free, easy to use, you get 68% of the revenue – what else do you need to make money with AdSense?

You need a content rich website

AdSense loves content rich websites. Content can be of any kind (including text, images, videos), provided that it does not violate the AdSense content policies.

It is suggested though to have text on the pages as well so that the AdSense crawler can understand better what the website is about. AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), but there are also success stories of other types of websites as well.

You need a high quality website

It’s not enough to publish content that does not violate AdSense content policies but you also need to provide for high quality content on a high quality web site. Google is liable to advertisers for the money the pay so they don’t want their ads to appear on low quality websites. In the past this was possible but the last couple of years they have more strict policies on the type of websites you can run AdSense.

You need a LOT of traffic

AdSense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website. I cannot give you an exact number because the amount of money you can make depends on the earnings per click (EPC) and click through rate (CTR), but I don’t usually advice my clients to run AdSense on websites that have less than 300-400 unique visits per day.

In general though, the more targeted traffic you have, the more money you can make with AdSense.

You need to target the right keywords

If you target the right keywords in your content then you can make more money with AdSense or with any other advertising platform. What are the right keywords? Keywords that are: (1) used by advertisers to promote their products so the competition is greater and (2) action keywords. Action keywords are more effective since the users are more likely to ‘take action’ i.e. convert after they click.

Let’s look at the following example: Assume that you have 2 websites in the weight loss niche that are running AdSense. Both websites receive the same amount of organic traffic and they have the ads in the same positions. The first one is getting visitors searching for: ‘weight loss tips’, ‘how to lose weight’, ‘lose belly fat’ and the other one is getting traffic from keywords like: ‘why drinking water is important’, ‘what to eat after dinner’, ‘how many meals to eat per day’.

The first website is likely to make more money with AdSense because more advertisers are interested for those keywords so the number of available relevant ads will be greater. Users are also likely to click the ads more often since users looking for tips or solutions to their problem are more likely to click on a relevant ad than users who are searching for general information.

This is also the reason why organic traffic is considered to be more valuable than any other form of traffic i.e. because it is highly targeted and converts better.

You need to fully comply with AdSense policies

As I said above AdSense represents 1/3 of Google’s revenue so they take the whole program very seriously. While it is relatively easy for everyone to get an AdSense account, if you don’t play by their rules 100% you risk losing your account.

Even if you are an existing or new AdSense publisher make sure that you read their policies before implementing AdSense on your website. Remove from your mind any ideas for tricking the system and always remember that they have hired the best people to make sure that nobody will be able to bypass their rules and policies.

You need to have a website with a purpose and not a MFA (made for AdSense) website

While AdSense is a great way to monetize a website, websites that are made for the sole purpose of running AdSense ads are not favorable by Google. What is important to understand is that your website or blog needs to have a clear purpose which goes beyond making money with AdSense.

Yes, you can use AdSense to make money from an established blog that has lots of traffic and visitors; you can use AdSense to make some extra money from you website while selling your own products and services as well, but it’s not a very good idea to make a blog and start publishing mediocre content for the sole purpose of getting organic visits and then run AdSense to make money. In the past this model may have worked, but not anymore.

Examples of websites making money with AdSense

To be more precise let me give you a couple of examples from websites that make money with AdSense. While reading the examples try to relate these websites with what I have explained above and try to understand how they have applied in practice all the guidelines.

Example 1: Digital Photography School

DPS is owned by Darren Rowse, the all famous Australian problogger. Darren was among the first people who managed to make a living online and if you read his story and income spread, AdSense played a very important role especially in the beginning.  Let’s see how he is utilizing AdSense on DPS.

DPS Adsense 1

DPS Adsense 2

DPS Adsense 3

He is using the maximum amount of Ads per page (3 units). One of the ads is ‘above the fold’ and the other two are below the fold but in the main content area and not sidebar (as we will below, this is very important).

Example 2: Spark People

Spark people is a community based website dedicated to healthy living. According to Alexa they generate more than 1,000,000 page views per day and they use AdSense alongside their own products and services.

SparkPeople Adsense 1

SparkPeople Adsense 2

As you can see from the screenshot above, they are using 3 AdSense units, 2 above the fold and one below, but all 3 are in the main content area and not sidebar.

Example 3: Calorie Secrets

I also use Adsense on caloriesecrets.net. Instead of charging for the products we are offering (calorie counter, food tracker, diet plan), we decided to have the products free and use AdSense to monetize our content.

I am using 3 AdSense ads per page, 1 above the fold and 2 below.

Calorie Secrets Adsense 2

Calorie Secrets Adsense 2

What is common in all the above websites?

After seeing the above examples, can you tell what they have in common?

  1. They are content rich websites, offering top quality content
  2. They have lots of traffic (CalorieSecrets does not get the same amount of visits as DPS or SparkPeople but with 100,000 organic visits per month is enough to make money with AdSense).
  3. They fully comply with Adsense policies.
  4. They fully comply with webmaster guidelines.
  5. Although they have Ads above the fold, they are not interfering or damaging the user experience.
  6. They all have their ads in the main content are and not sidebar. The reason is simple: Click through Rate (CTR) in the main content area is greater than the sidebar and this translates to more clicks i.e. more money from AdSense.
  7. They all offer other services/products and are not operating for the sole purpose of running AdSense.

Can you make a living with AdSense?

I have explained above what it takes to make money with AdSense but can you also make a living? In other words can you depend 100% on AdSense for all your expenses?

The answer is NO. The reason is not that you cannot make thousands of dollars per month with AdSense and make a good living, but because you cannot rely on a single source of income.

The on-line World is more dynamic than the offline World and you cannot assume that you will always have thousands of people that will visit your website and click on Ads and you cannot assume that AdSense will exist forever. Maybe it will, but you cannot base your income on it. Diversifying your risks and spreading your revenues is always the best practice either online or offline.

Conclusion

AdSense is perhaps the easiest, more reliable and best way to make money online. Provided that your website meets the criteria explained above, you can enjoy a good monthly revenue by utilizing your content and the hours you spend online in the best possible way.

On the other hand, you should not rely solely on AdSense if you plan to escape from the 09:00-05:00 and make a living online. Take a look at any example you want from people who work online. Everybody agrees that AdSense is great but you should have other income sources as well.

Written by Alex Chris

This article originally appeared on https://www.reliablesoft.net/can-you-still-make-money-with-adsense/

10 Ways To Start An Email That No One Will Ignore

10 Ways To Start An Email That No One Will Ignore

I process email for a living, or at least it seems that way most of the time.

Hundreds of new messages arrive on a daily basis, some of them so dull and uninformative they make me want to go find a pencil and jam it into my spleen. Others start with something a little juicier, a little more attention-grabbing, and a little more helpful. And, when the message starts off with an interesting phrase it usually means the rest of the email is worth reading all the way to the end.

How to start an email?

Try these lead-ins when what you really need is response, not a bunch of crickets chirping on the other end.

1. “Good news…”

Everyone likes to read about good news. Why not let your recipient know you are the bearer of it right away? As they say in journalism, don’t bury the lead.

2. “I have an answer for you…”

Go ahead and lead with a confirmation that you have found the answer. Maybe it dates back to our days in grade school, but we all perk up a bit when someone has answers.

3. “I’ll be honest with you…”

This phrase implies that you are going to get right to the point and won’t hold anything back. It’s helpful because too much opening chatter can confuse people.

4. “We have lift off…”

Apart from the fact that I like any space-related terminology, this opening phrase is positive and is a good precursor to any explanation about a project or business endeavor.

5. “Urgent…”

It’s an old-school tactic, and make sure what you are about to say is actually a pressing matter, but leading with the word “urgent” can nudge someone into paying attention.

Related posts: How To Write Better Emails

6. “Let me start with an apology…”

This one works on me because it’s probably going to be a little juicy. It also lets the recipient know the message is not about his or her screw-up. It’s about yours.

7. “Your day is about to improve…”

I’m guessing there are hundreds of ways to relay positive information, and this is one of my favorites. Work can be tedious, so if a message promises to improve it, that’s a good thing.

8. “I’ve completed my research for you…”

If you use this phrase, I’ll pay attention because I know the e-mail is going to give me good information, it will probably get right to the point, and it will be helpful.

9. “The rumors are true…”

You might think, what rumors? But that’s a good thing. You are hinting that something special and worthwhile has spread around and now you are confirming it.

10. “Just getting back to you…”

It’s a simple technique and maybe overused, but it works. My first thought is, getting back to me about what? Oh — that thing I was really waiting to hear about!

OK, now try using them on someone and let me know if they worked.

how to write better emails

Related posts: How To Write Better Emails

Source: http://www.inc.com/john-brandon/10-opening-phrases-to-use-in-your-next-e-mail.html#ixzz3DORMqiyj

How to Fire Back at an Angry Customer on Social Media

How to Fire Back at an Angry Customer on Social Media?

Social media is a wonderful and remarkably useful tool for promoting your business and building your brand. When it comes to angry complaints, however, it can turn into a vile, unrelenting beast that tears your company down. Fortunately, understanding how to deal with angry customers on social media is actually quite easy.

First, in case you need convincing that social-media complaints need to be addressed, consider a marketing study by Dimensional Research in 2013, which showed that “an overwhelming 86 percent of respondents indicated that their buying decisions were influenced by negative online reviews.”

Clearly, dealing with customer complaints on social media is important, but more important is how you respond. For many entrepreneurs, a complaint is often taken personally, so the inclination might be to fire back an equally angry or passive-aggressive retort, or to delete the unwelcome message altogether.

Related: How To Convince Your Prospects to Buy and Win Them Over?

This will only make angry customers angrier and more likely to take the “fight” to other platforms.

how to fire back at an angry customer on social media

Before you delete or send off a response, here are a few things to consider first:

Seek to understand. First, determine whether the complaint is valid. If it comes from a customer or client, then it is important that you respond. Intentionally hurtful or vile attacks, however, require a completely different strategy (see tips for staving off an attack from a special-interest group).

Act fast, but not too fast. It is incredibly important, especially with the lightning-fast speed at which messages can propagate through social media, to respond promptly. If responding quickly means not taking your time to fully understand the situation, however, your response may reflect the unpreparedness.

Take it offline. When possible, take the problem out of the public view of social media. If the complaint is a legitimate customer or client, and you have contact information, pick up the phone and deal with it directly. Nobody needs to see your “dirty laundry” spread all over social media.

If the problem or complaint on your social-media channel cannot be taken offline, the inclination might be to delete it. This, like a poor response, can just add fuel to the complaint. Instead, leverage the complaint on social media to demonstrate your business’s ability to calmly and collectively handle the issue.

Before you draft the response, consider these tips:

1. Validate their concern. Empathize with the complaint, even if you are not in the wrong. Most people will fire off a complaint in the heat of the moment, when all they want to do is be heard and understood.

“Thank you for your comments. We are very sorry to hear that you had a poor experience and would like to do what is necessary to help you make it a better one.”

2. Take accountability. We all admire companies that take responsibility, even if the problem is not fully or even partly its fault. Address and take responsibility for the concern.

“We take the feedback from our customers very seriously. We will look into your concern and, if necessary, do what needs to be done to remedy it.”

Related: How To Convince Your Prospects to Buy and Win Them Over?

3. Give a directive. Others will be reading the complaint on social media, so provide directions in response to the complaint that others can use to find more information.

“In the meantime, please phone our office at 555-555-5555 and speak to a representative who can provide you more information or find the solution you need. We have additional information online at www.website.com/FAQ.”

4. Communicate the resolution. If you are able to resolve the issue to the satisfaction of the customer, ask them to submit a follow-up post. If the issue is still sensitive, and you are not comfortable asking the customer to follow up, leave the message alone. The trail of dialogue showing you addressed the issue and provided instructions to resolve it will suffice.

Lastly, if you absolutely feel you must respond publicly to an angry comment, consider this:

Vent your frustration, but post a response. Getting into online arguments never ends well.

Find a high (or higher) road. If the complaint is vile, do not lower yourself to the same level and use name calling and a derisive tone. If necessary, just agree to disagree.

Draft your response, but do not send. Sometimes it is best to type your message, but put it in “DRAFTS” while you cool off. Have a trusted colleague read it as well, as they will have a more objective view.

And if you need more convincing of the importance and impact of a response, consider the epic social media meltdown of Amy’s Baking Company, which occurred after the equally epic meltdown on the season finale of Gordon Ramsey’s Kitchen Nightmare in 2013. After taking to social media to deride those that were posting complaints, the company started receiving death threats and eventually lost more than 50,000 Facebook likes.

On the other end of the spectrum, consider the much more profound response by Liberty Bottleworks’ COO to a raging client who posted an angry rant on its Facebook account. The response went viral, presenting the company in a very positive light and leading to thousands of new supporters and, more importantly, sales.

Responding to social-media complaints is absolutely critical for a business. Just make sure you put much more effort into your response than the individual who posted the complaint.

Do you have any experience dealing with social-media complaints, good or bad? Please share with others below.

Related: How To Convince Your Prospects to Buy and Win Them Over?

http://www.entrepreneur.com/article/237196

How to Use LinkedIn to Build Your Business?

7 Tips to Using LinkedIn for Business

Viewed mostly as a social network for job seekers, LinkedIn is ideal for home business owners as well. But many home-based entrepreneurs and freelancers don’t use or maximize LinkedIn and all it’s great features. With over 250 million users, LinkedIn is a must for home business owners.  Here are tips to maximize LinkedIn to build your business.

how to use linkedin to build your business

1) Complete your personal profile. On LinkedIn, the power is the quality of connections, not the quantity. Incomplete profiles, especially those without pictures are viewed as unprofessional. LinkedIn walks you through the process of adding information in all the important areas making it easy to create a complete profile. Use a professional or high quality photo, as people are less likely to connect if there is no picture of you. Use keywords and content that will attract your target market in your summary, experience and other sections of the LinkedIn profile. Request a personalized URL that uses your name.

2) Create a company page.  This is slightly different than a profile, but it’s a great way to focus on your company and have people “follow” it. Like a profile, you want to complete all the information, including a logo and keyword targeted content about your business.

3) Ask for recommendations. Testimonials can significantly improve your business growth. They instill confidence in prospective clients and customers making them more willing to hire or buy from you. While you can get testimonials for your website, also ask for recommendations from clients or customers at LinkedIn.

Related posts: How To Use LinkedIn To Promote Your Business?

4) Share business news. Are you launching a new product or service? Will you be hosting an event? People like to work with businesses they feel connected to, and one way to help them feel connected is by sharing news and inside information.

5) Be active. Social media can be overwhelming. There are so many sites you can join, all of which require active participation. In many cases, some social media profiles end up not getting the attention they deserve. But a dormant social media page is worse than no social media page at all. Tools such as Hootsuite can help you post blog or other content to LinkedIn as well as other social media sites. However, LinkedIn is much different that other networks. You don’t post what you had for breakfast (unless it was with a powerhouse like Bill Gates) or cat pictures. LinkedIn is a professional network. Post news and information about your business and industry trends.

6) Engage with others. Too many people are self-centered with their social media forgetting the part that it’s supposed to be social. Social media works, but only if done right. Along with posting your own content, you need to reach out and engage with others. Check your news feed and like or comment on what your connections are posting. Participate in groups where you can connect with potential customers or others who can help you make good connections. Recommend businesses that you’ve worked with and can say positive things about. Endorse your connections for their talents. The more you reach out and help others, the more they’ll reach out and help you.

7) Assess results. I know business professionals who created a website and did social media, but ultimately they gave up because they said it didn’t work. But social media does work. If it’s not working for you, then you’re not doing it right. Tracking what’s going on with your LinkedIn profile will give clues as to what you need to do. Are people being able to find you? If not, maybe you need to relook at the keywords you’re using and better optimize your profile. Are people liking or commenting on your posts? If not, you need to create more engaging posts. You can do that by asking questions or for feedback. For example, don’t just share a link to your most recent blog post. Instead, share the link and ask people to respond. Finally, are you getting good quality connections? If not, improve your engagement and seek out better people.

Related posts: How To Use LinkedIn To Promote Your Business?

Source: http://homebusiness.about.com/od/Home_Business_Toolbox/fl/How-to-Use-Linkin-to-Build-Your-Home-Business.htm

How To Use LinkedIn To Promote Your Business?

LinkedIn can be a great way to promote your home business. Here are a few reasons why:

  • LinkedIn is a network with 65 million business professionals around the world.
  • The average LinkedIn member has an average annual household income of $109,000.
  • One person creates a LinkedIn login every second.
  • Nearly 50% of LinkedIn members have decision-making authority for their companies.

It’s easy to see why LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place. Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If that’s the market you are trying to reach, you need to get in the game.

how to use linkedin to promote your business

Getting Started with LinkedIn Marketing

In order to get started with marketing your business on LinkedIn, you’ll need to:

  • Understand how LinkedIn works.
  • Create a LinkedIn login, if you’re not already a member.
  • Create a great LinkedIn profile to put your best forward when people come to check you out.
  • Ideally, create a LinkedIn company page for your business. You’ll have the opportunity to do that as you are completing the resume section of your LinkedIn profile, and your company page will be automatically linked to from the resume in your profile.

With these LinkedIn basics in place you can get started on marketing yourself and your business to LinkedIn members.

Related posts: How To Use LinkedIn To Build Your Business?
 

Passive and Aggressive LinkedIn Marketing Methods

There are two main ways to dive into LinkedIn business promotion – using a passive approach or taking a more aggressive stance. Let’s explore both, but keep in mind that, like anything else, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.

Passive LinkedIn Marketing

Simply by creating a LinkedIn profile, building your connections and keeping your account updated, you can get the attention of potential clients and customers. The passive approach can pay off by:

  • Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others to find you, and just like Google search, the use of LinkedIn search is an important, well-used feature of the network.
  • Getting you you introductions. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
  • Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials to you and your business. They provide credibility that encourages people to do business with you.

Aggressive LinkedIn Marketing

LinkedIn does provide possibilities for more proactive marketing of your home business. To take full advantage of the possibilities the network has to offer consider:

  • Posting regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients.
  • Active group participation. Join groups related to your business and your interests and participate in discussions there for increased exposure. Discussion participation can help establish you as an expert in your field. Don’t spam the groups as you’ll run the risk of getting tossed out. You’ll also tarnish the reputation of your business.
  • Send messages and invitations to those in your network and to other group members. Again, don’t be a spammer or a pest.
  • Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain. In fact, from time to time LinkedIn sends out offers for a free month of paid advertising. You may as well take advantage of it, try it out and see if it works for you.
  • Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you’re trying to accomplish. Just click the Basic Account Upgrade link from the top left of any LinkedIn page after you’ve logged in to get more information on the benefits available exclusively to paid members. There are three levels of membership available, the first two fairly reasonable, the third quite expensive.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can be a great idea. If you have the time, you can learn to do everything yourself. If not, you might consider hiring a specialist or virtual assistant to handle some of the tasks for you. Admittedly, LinkedIn doesn’t work for every type of business, but it can work for most and should be given full consideration if you want your business to succeed and grow.

You may not see results at first, but as you build your network and become more active, you could find that marketing on LinkedIn is a very smart thing to do.

Related posts: How To Use LinkedIn To Build Your Business?

Source: http://homebusiness.about.com/od/socialmediamarketing/a/How-To-Use-Linkedin-for-Marketing.htm

How To Write Better Emails? (Infographic)

Emails are your window to the world these days, and so if your emails aren’t getting attention, then that probably means you aren’t, either.

Some of your first interactions with potential customers will start online, so be sure to have a respectable email address. It may seem like a no brainer, but plenty of business owners still rely on their personal email accounts to do business — and it doesn’t look good to the customer. Be sure to set up an email address with an ending (known as the “domain”) that matches your business name. One way to do that is with Google Apps for Business, according to this infographic compiled by the webmaster tool WhoIsHostingThis.com.

There are a couple of other tricks that will help get your email noticed. Keywords in the subject line are critical. More than a third of email recipients determine whether they should even open an email based on the subject line alone.

Finally, keep your emails short and to the point. The majority of emails are read on a mobile device, where screens are small. Keep your email to 150 words or about five sentences, max. (That’s shorter than this post.)

Take a look at the infographic below for more tips on how to improve your email life.

Related: Tips to Avoid Spam Filters and Increase Your E-mail Deliverability

How To Write Better Emails

Related: Tips to Avoid Spam Filters and Increase Your E-mail Deliverability

Source: http://www.entrepreneur.com/article/237292

Intuitive And Transformational Business Coach