How Network Marketing Works?

How Network Marketing Works?

The chances are some of your friends tried to recruit you into network marketing opportunities that seem like some type of money game or pyramid scheme. While other friends keep telling you to stay away from them as you’ll get yourself into trouble. How do you know who’s right?

How Does Network Marketing Not Work?

Network marketing is not a pyramid scheme. Pyramid is basically a money game that has no basis in real commerce and is based around the concept that people invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they’ll get rich. Modern-day pyramids may have a product, but it’s clearly there just to disguise the money game. Most often than not, there’s no product involved at all, just money changing hands.

Related article: What is affiliate marketing?

Network marketing isn’t about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your “warm list” of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.

WHAT IS NETWORK MARKETING

So How Does Network Marketing Work?

Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella.

Wikipedia

Essentially, network marketing is a legitimate business based on providing people with real, legitimate products they need and want at a fair price.

Network marketing is a serious business for serious people. It’s a proven system for your own success. Just follow the simple, proven and duplicable system that the good companies provide.

How Can I Make Money With Network Marketing?

  • Yes, some people do make a lot of money through network marketing, however their individual results vary greatly and are the result of their own dedicated efforts in building an organization that sells real products and services. In network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful.
  • No, network marketing isn’t a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Success in networking isn’t based on luck. (Unfortunately, money won’t sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles. Some people don’t make any money at all as the amount of money you make depends on your time and effort. Be wary of pyramid schemes that are illegal and in order for a person to actually make money in a pyramid scheme, someone else has to lose money.


Related article: What is affiliate marketing?

How Does Network Marketing Work For Me?

Network marketing is all about leveraging your time and increasing the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts.

I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts.

J. Paul Getty

This very basic concept is the cornerstone of network marketing.

How Does Network Marketing Work For Others?

Most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.

The Breakdown of How Network Marketing Works

  • no big capital requirements
  • no geographical limitations
  • no minimum quotas required
  • no special education or skills needed.
  • low-overhead
  • home based business that can actually offer many of the tax advantages associated with owning your own business.
  • people-to-people business that can significantly expand your circle of friends.
  • enables you to travel and have fun as well as enjoy the lifestyle

Conclusion

Network marketing is certainly a great way of making money online, however, there are no magic pills and you still need roll up your sleeves and do some work. Individual results vary greatly but with a little time and effort you can succeed in network marketing.

Related article: What is affiliate marketing?

What is Affiliate Marketing?

What is affiliate marketing?

So what is affiliate marketing? Affiliate marketing is becoming an increasingly more popular way of making money online yet  few people understand how it actually works. In this article I’ll debunk myths surrounding the topic of affiliate marketing, what it is and what it is not, its advantages and its pitfalls.

Affiliate marketing has grown in popularity mainly because it is a cost-effective way of generating money online, does not require any previous experience or technical skills making it ideal for anyone wishing to start online regardless of their age, background or origin.

There are thousands of other websites on the Internet offering confusing information affiliate marketing, some very good and others that blind you with technical jargon, resulting in you being none the wiser after having read their article.

What Is Affiliate Marketing – Definition

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Wikipedia

What it basically means is that in return for selling someone else’s products or services you receive a commission.  Affiliate marketing is based around the concept that you get paid when you sell or promote someone else’s product.

Related article: 17 Reasons Why You May Never Make it Online?

What is affiliate marketing good for?

  • ideal if you want to start making money online but do not have your own products or services
  • ideal for stay at home mums/dads, single parents
  • ideal for freelance workers and self-employed people
  • if you want to earn extra income on top of your salary
  • if you want to quit your 9-5 job
  • if you want more financial freedom
  • if you want more time freedom
  • if you need more flexible working hours
  • if you travel a lot

What is affiliate marketing not good for?

  • people without basic IT skills (you need to have basic computer skills if you want to succeed in this niche)
  • people wishing to make money overnight (any affiliate programs supporting these claims are get quick rich scams)
  • people looking for a magic pill and wanting something for nothing (you need to roll up your sleeves in order to succeed in affiliate marketing)

what is affiliate marketing

What is affiliate marketing used for?

Affiliate marketing just one of the ways used by companies to leverage their business by reaching a wider audience with the aim of increasing both their sales and customer database. One of the ways to achieve this is through affiliate marketing where a number of people (affiliates) advertise, promote and sell company’s products and services in return for a commission.

It is very hard and very expensive for any business owner to market any product or service on their own. However, if you were a business owner and had other people selling your products and services you could quickly reach a much larger audience, build your customer database and increase your sales. Thanks to affiliate marketing your business would only pay money if and when your affiliates sell a product. This is a very cost-effective way of marketing your business as a business owner. Every time your affiliates promoted your product resulting in the sale of a product they would then receive a commission. Hence they would then have an incentive to continue promoting your product making it a win-win situation for both your company and your affiliates.

Does Affiliate Marketing Work?

  • Yes, however, individual results varies hugely and depend solely on your time and effort. Affiliate marketing offers an uncapped earning potential and it is possible to make huge amounts of money from it. There are people doing so each and every day but the fact is, they didn’t get rich overnight! Essentially, affiliate marketing is a business and as such it requires both time and effort, however, compared to other businesses it can yield considerably higher returns.
  • No, there are no magic pills and you need to roll up your sleeves and do the work. Internet marketing is a lot more slow-paced than most people think. There are many tire kickers that  expect something for nothing. As with any other business venture in order to succeed you need to do some work. Any affiliate programs that claim otherwise are get quick rich schemes.

Related article: 17 Reasons Why You May Never Make it Online?

So what is affiliate marketing not?

Affiliate marketing is certainly not a get quick rich scheme. In fact, it’s a lot more slow-paced than most people think. Essentially, affiliate marketing is a business and that’s exactly how it should be treated. It is certainly a great way of making money online but just like any other business it requires time and effort to grow.

Why start affiliate marketing?

  • cost-effective – you do not need large amounts of money to start
  • runs on autopilot – once you have it up and running, your affiliate marketing business can be earning you money 24 hours per day, 365 days a year
  • no need to buy or hold stock
  • no need to buy or rent premises
  • no need to deal with customers or sales
  • no shipping required
  • no need to deal with refunds
  • can be run from anywhere in the world
  • very easy to set up
  • time-effective – requires less time and effort than other forms of Internet marketing

What should you watch out for when considering affiliate marketing?

  • get quick rich schemes – watch out for claims promising to make you rich overnight Any such claims are illegal and are advertised by illegitimate businesses
  • do your own research  – check reviews and testimonials. It might also be worth checking statistics and conversion rates before you join any affiliate marketing scheme
  • review your budget – depending on whether you decide to go for paid or unpaid advertising make sure you have some funds set aside for this purpose

Conclusion

Affiliate marketing is certainly a great way of making money online, however, there are no magic pills and you still need roll up your sleeves and do some work. Individual results vary greatly but with a little time and effort you can succeed in affiliate marketing.

Related article: 17 Reasons Why You May Never Make it Online?

21 Ways To Build Your List

21 Ways To Build Your List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission- based email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.

Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!

However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your marketing list, including, but not limited to:

  • Boost sign-up form activity.
  • Find new places to add forms.
  • Use more content-distribution channels.
  • Partner with other publishers and vendors.
  • Contribute to social media sites and blogs.
  • Place your sign-up form on Facebook

1. Add a sign-up form everywhere prospects go

Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!

Related article: How Often Should You Email Your List?

2. Boost sign-up activity

Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.

Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials. Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference. Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!

3. Address visitors’ privacy concerns

Don’t overlook this important issue coming out of the gate, as most people fear they will receive an avalanche of spam – or scams – when they give out their email address. Tell potential subscribers that you respect their privacy and their personal information then link to your privacy policy page. Include a link to Customer Service for those who have questions.



 

4. Add incentives to sign up

Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or ebooks and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!

5. Create a great squeeze page

First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!

6. Include testimonials in your squeeze page

This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.

7. Use social media and Subscribe-Via-Facebook options

Social media sites have become effective places to collect email addresses. Place a sign-up form on your FanPage, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who
are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites.

8. Include a “Sign Up” button inside your e-newsletter

…or a text link to your subscription page, if you’re not using HTML. This may sound like a waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites? Or reproduces it online? You could explode your sign-ups, just by adding a form!

9. Create a web-based newsletter repository

By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages. Online newsletter and article archives are also an excellent way to generate additional traffic from search engines!

10. Include “forward to a friend” and “share” links in newsletters and promos

This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing! If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.

11. Add sign-up forms to blog updates

Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!

12. Add opt-in check boxes to other forms and business messages

Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why not? It’s a value-added service to let them know a free e-newsletter is available. Think about all the types of forms you use: from software downloads, demos, and white papers to event registrations and contact forms. And with the highest open rates of any emails, confirmation and transactional emails could also increase sign-ups. So add a form!

13. Let others reprint your newsletter

Encourage others to distribute and republish your newsletters, specifying that your newsletter content is not to be modified or used inappropriately. Many webmasters and newsletter publishers are actively looking for high-quality content, and if they reprint your newsletter, you may get new subscribers, traffic, and links to your site. If there are limits and conditions (on commercial use, for example) just state your policy clearly and concisely.

14. Use a co-registration service to build your list

Co-registration is a great way to build your email list. Your newsletter ad or link appears on other websites, and visitors can sign up on the spot to be added to your list! Our favorite co-registration service can be found at GetSubscribers.com or on the GetResponse.com website.

15. Use Google Adwords campaigns

Google Adwords is a relatively cost-effective type of online campaign and can get very nice results. It doesn’t matter whether you promote your newsletter subscription or a blockbuster product launch. Explore to find out what draws best…it’s worth it to experiment. Just make sure your newsletter sign-up form is always on the landing page!

16. Use your physical mailing list

If you have a physical mailing list from your offline business, send a snail-mail postcard to your customers, offering a special discount for signing up to your email newsletter. If you don’t have a snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!

17. Contact other newsletter publishers and vendors

Use your networking and social media skills to reach out to other newsletter publishers or even vendors with complementary products or services. Let them know that you’d be interested in promoting their newsletter or offering if they’d do the same for you. This way, both of you can get more online exposure and build your list faster!

18. Advertise in e-zines and other newsletters

Use newsletter directories to find other newsletter and content publishers that target your audiences. Run a search for “e-zine directory” or “newsletter directory” to find multiple advertising possibilities!

19. Promote your newsletter in Article Directories

Research and submit topical articles to article directories like GoArticles, SubmitYourArticle or EzineArticles. Be sure to include a bio box at the bottom with a link to your website or an autoresponder email address for instant sign-up to your email list. It enhances your reputation, builds your brand, and attracts quality subscribers.

20. Be active on similar websites

Search for similar websites and newsletters using Google Blog Search or Technorati. Post relevant, helpful comments and a trackback to your blog or squeeze page, including, of course, your newsletter sign-up form! Visit discussion boards, forums, Yahoo Answers and similar sites to provide helpful comments and information, including a signature linking to your subscription page.

21. Promote your newsletter at every marketing touch-point!

Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page. Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at the end of your presentation! Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the call and is an ideal source of qualified subscribers! If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on Direct Mail, Catalogs, and Print Ads.

Conclusion
Include a sign-up form with every value message – everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy. Your list-building engine will generate new contacts 24/7.

Source: GetResponse.