Day 6: Affiliate Marketer’s Journey Towards Freedom – Does Banner Advertising No Longer Work?

66.67 CTR BANNER ADVERTISING does banner advertising no longer work

Day 6: Affiliate Marketer’s Journey Towards Freedom – Does Banner Advertising No Longer Work?

We’ve probably all heard the term  ‘banner blind’, however, banner advertising is probably still one of the easiest ways of making money online. No technical skills are required and it’s very easy to set up. However, there are a few things you need to take into consideration when purchasing banner space. Rather than just taking my word read on to find out how I managed to get a whopping 71.43% CTR!

According to WordStream Average click-through rates for banner ads […] have been on the decline, but common wisdom is that a CTR above 2% is commendable. The average CTR is much lower (around 0.25%).

Two days ago, I went ahead and purchased a banner space through BuySellAds on a financial news site to promote my affiliate offer in the Internet marketing niche (not your typical choice for a make money online offer!). The site that I decided to go for is not even getting enough traffic for data to be collected but taking into consideration that it only cost me $25 to have it displayed for 30 days there’s not much risk involved, especially that I’ve tested it earlier on with a different type of offer and a completely different banner getting a decent CTR (click-through-rate) of 3.86%.

TIP #1: When purchasing a banner space go for a fixed amount  where you pay a fixed amount for 30 days rather than pay per 1,000 impressions – that way you’ll know exactly how much you’re spending (This is very important especially if you’re new to banner advertising!) In the right hand column you can see the different payment options including a fixed amount per 30 days or per each 1k impressions as displayed on BuySellAds:

does banner advertising no longer work

TIP# 2: Avoid rotating banners ads – you’ll have probably noticed by now that some publishers (site owners that sell banner advertising space) sell rotating ads – what this means is that rather than having your banner displayed all the time it rotates and you share the same banner space with a few other advertisers, which is a bit like sharing a room which you want to avoid at all cost!

TIP #3: Check how much traffic a site is getting by using a free tool www.similarweb.com You should aim for at least 60k per month to get a decent amount of clicks. Bounce rate (the lower the bounce rate the better as what this means is that visitors are more likely to visit a few pages rather than just one) and average time spent on the site is very important too! (this reflects the quality of the content – the more time they spend on the actual site the better). After all, you want to advertise on sites with a high quality content that engages its users.

TIP #4 Think outside the box. The fact that you’re promoting a make money online offer does not necessarily mean you should advertise on sites about Internet marketing (as you probably already know by now this can turn out to be quite costly!), instead think outside the box and experiment with different types of sites. What I’ve found works great with these type of offers are financial news sites and conservatives’ sites (which can come as a big surprise!)

How Did My Experiment Go?

This came as a huge surprise to me but two ads after my ad went live and I’m getting a whopping 66.67% CTR!!! (unheard of i the industry!). See my stats below (click on the image to enlarge):

66.67 CTR BANNER ADVERTISING

However, as you probably know by now, not all clicks were created equal. My biggest takeaway from this experiment is that a high CTR is NOT your aim. Why? While I had an EXTREMELY high CTR (and while it’s still too early to stay as it’s only been two days since my banner ad went life) this does not necessarily translate into a high opt-in rate (as of today no opt-ins whatsoever, however, as I’m getting more clicks this might soon change). So what initially seems like a great advertising space is in fact (at least for now!) a complete waste of time and money.

TIP #5: Make sure your banner is EASY to read, don’t use any fancy fonts (If it’s difficult to read for you there’s a good chance others will find it difficult to read too!)

TIP #6: Use colours that stand out against the site’s background, e.g. the dominating colour in my banner is red which makes it stand out against the grey background of the site

Why Did I Get Such A High CTR?

First of all, the banner I decided to choose stands out against the rather boring background. Secondly, it’s easy to read (no fancy fonts or small print difficult to read). Third, it’s high quality.  Personally, I prefer simple and ugly banners vs. glossy ones as I find them to work best! What is more, my ad is positioned right above the search box (you’ll be surprised how many clicks you can get if you place your ad right above the search box!). This works great mainly because it’s visible in the top right on their homepage and every time a visitor searches a specific term they see my ad.

TIP #6: Ad positioning is extremely important! You don’t want to display your ads in the graveyard of the site (read: below the font)*. Either aim for leaderboard banners or top right (e.g. above the search box). Also, make sure it’s visible on every page a visitor visits by checking relevant posts (you’ll find that on some forums or sites your ad will be displayed only on their homepage/main page but once a visitor visits related pages your ad is no longer visible).

*below the font means in the footer of the site after scrolling down to the very bottom of the page

How Can My Campaign Be Improved?

Currently, I’m getting a whopping 71.43 % CTR (yes, you read correctly!) when industry’s standard above 2% is commendable! While a high CTR is always desirable it’s not the be-all and end-all, especially if you’re not getting a good amount of opt-ins or sales. After all, at the end of the day you don’t want to spend all your advertising budget just to get clicks that you can’t even monetise on! With that being said, I’m going to keep tweaking it to make sure that my ad is congruent with my landing page as this could be one of the reasons why I’m not getting any opt-ins or perhaps my landing page does not convert that well after all. Another possibility is that the quality of traffic that I’m getting is low or perhaps I’m targeting the wrong type of audience!

I’ll keep you posted on the results of my experiment!

Please share your comments below.

Personal Development Affiliate Programs and Launches

Personal Development Affiliate Programs & Launches

Personal Development Affiliate Programs and Launches

Looking for high paying personal development affiliate programs to promote? Scroll down for an up-to-date list of high converting affiliate programs and launches in the self-development niche. Are a JV manager or product owner looking for high quality referral partners? You’re in the right place!

2016 Personal Development Launches

Bookmark this page as I update it regularly. I’m in regular touch with JV managers and product owners in the personal development niche and regularly update launch dates and add in new  affiliate programs in the personal development niche so that you can get access to the best affiliate programs in the self-development niche out there without having to look all over the Internet!

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Calling All Affiliates And JV Partners In The Personal Development Niche!

Are you an affiliate or referral partner looking for high converting, high paying affiliate programs in the personal development niche? Browse our ever-growing list of affiliate programs in the personal development niche to promote! If you have any questions or need help with anything do get in touch! I’m here to help.

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Want To Earn High Commissions With Very Little Work? 

If you found a great offer that is not listed here do get in touch with a short description of the affiliate program you joined, including the a). product owner’s name, b). name of their core product/s, c). price d). % commissions payout d). conversion rates and opt-in rates (either average or your own stats) and e). any criteria that potential referral partners must meet (e.g. list size, following, website etc.), f). your link to refer sub-affiliates. In return, I’ll include your affiliate link here for others to sign up as your sub-affiliate to earn extra commissions on autopilot!

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Calling All JV Managers And Product Owners In the Personal Development Niche!

Are you a JV manager or product owner in the personal development niche yourself? Do get in touch with a short description of the product/service you offer, including the name of your core product/s, its price, commissions, conversion and opt-in rates and any criteria that potential referral partners must meet. In  return, you’ll get high quality referral partners! [/feature_box]

 

2016 Personal Development Launch Dates

November 2016

5th annual Live Brain-A-Thon, John Assaraf  (NeuroGym) Winning The Game Of Money, Having It All, Winning The Game Of Fear, Winning The Game Of Weight Loss – 50% commissions, evergreen core product worth $995 offers you $398 commissions (1st level) and 10% on 2nd level referrals, launches twice a year, including quarterly affiliate contests. Featured guests include Larry King. Their best converting event ever (converts a lot better than webinar replays). Personally, I made over $51k in affiliate commissions since Dec 2014, Sign Up As An Affiliate Here or Click Here For A More Detailed Overview Of John Assaraf’s Affiliate Program

December 2016

23rd December – 10th January, 2017 100 Day Challenge, Gary Ryan Blair, (aka The Goals Guy), high-converting goal setting and performance acceleration program, 50% commissions for the 1st tier sale and 10% from your second tier sales, valuable and very reasonably priced program endorsed by John Assaraf and Brian Tracy, Click Here To Sign Up As An Affiliate, JV Manager Todd Harris

2017 Personal Development Launches

January 2017

17th January to 6th February 2017 – Sonia Ricotti – Unsinkable Bounce Back System – one of my favourite affiliate programs, high-converting launch, with high EPC, 50% commissions worth $123.50 (1st level referrals) and 10% on 2nd level referrals, great prizes to win (up to $20k) sign up as an affiliate here

August 2017

8th- 28th August 2016 – Karl Moore, Hypnosis LiveZen12, Subliminal Guru  and Subliminal360. During the launch you get 100% commissions (rather than 60% commissions), their current EPC $1.20 to $2.00 (my current EPC is $4.44), tested mailout copy and free gift offers for your subscribers, pays out on the 15th every month, by PayPal (they cover your fees), $100 minimum payout, extra automatic commission paid on other Inspire3 sites linked to through their autoresponder, two-tier program pays 5% on anyone you refer (1-yr minimum, ongoing for active affiliates), The contest officially opens August 8th 2016 at 00:00:01 EST, and closes August 28th 2016 at 23:59:59 EST. They’re running a sales and opt-in contest covering Hypnosis Live, Zen12, Subliminal Guru and Subliminal 360, up to $35k in prizes, 100% commissions during the launch. The 100% payout rate will run from August 8th through to September 10th, JV Manager Andrew Roth, Sign Up For Karl Moore’s Affiliate Program Here

September 2017

September 6th to 13th for pre-launch and Sept. 13th – 20th for registration; Christy Whitman – Quantum Success Coaching – high commissions of $1,000 (for a product worth $5,000), the winner of JV contest wins the all-expenses paid trip to the Four Seasons Resort in Maui, high converting webinar offering valuable content, 
 sign up here as an affiliate

September 21st – October 10th – Mary Morrissey – The Dream Builder Program – extremely high opt-in rates (I had an opt-in rate of over 80%  during their last launch), their core product sells for $497 (they also offer a 4 pay plan option, 4 payments of $149.00), program delivery:The DreamBuilder Program comes with 16 audio Mp3’s and a downloadable workbook. The audios are digitally delivered weekly via e­mail, with 24 hour access to the DreamBuilder Program membership site, 50% commissions on the $497.00 course, sign up here as an affiliate, launch September 21st – October 10th, prizes worth up to $35k, including evergreen DreamBuilder Program promotions, JV manager Lily Orr

October 2017

17th -28th October, MindMovies (Offer TBD), high-converting offer (my EPC were a whopping $4.56 per click!), evergreen campaigns, they provide affiliate links, email copy, banners and articles to help you promote, they do a great job supporting their affiliates and send you a personalised email at the end of the launch to thank you for your support (no matter how small), JV manager Kristen Nevis

 

Personal Development Launches in Alphabetical Order (By First Name)

  • Bob Doyle – Wealth Beyond Reason, 30% commissions (1st tier) and 5% from 2nd tier referrals,  affiliates can no longer sign up online for Boundless Living Affiliate Program and instead are approved manually, email bobdoyle@boundlessliving.com with your name, email address and website stating why you believe you are a good fit
  • Bob Proctor – Six Minutes to Success, Magic in Your Mind, Streaming Club – high-converting products, his affiliate program Proctor Gallagher ClickBank Affiliate Program runs through ClickBank, sign up here to become an affiliate or email affiliatesupport@proctorgallagher.com for more information
  • Brian Tracy – a wide variety of products to choose from, 25% commissions, sign up as an affiliate here
  • Christy Whitman – Quantum Success Coaching – high commissions of $1,000 (for a product worth $5,000), pre-launch: September 6th to 13th and Sept. 13th – 20th for registration; the winner of JV contest wins the all-expenses paid trip to the Four Seasons Resort in Maui, sign up here as an affiliate
  • Gary Ryan Blair, The Goals Guy,  50% commissions, $100 minimum balance payout required, a range of banners and textual links to choose from, you earn a commission based on your commission type, generic link sign up, JV Manager Todd Harris, launch 23rd Dec – 10th Jan, 2016
  • Jennifer McLean Healing With The Masters – 50% commissions (1st tier) and 15% percent commissions on second tier referrals,  sign up for McClean MasterWorks Affiliate Program here 
  • John Assaraf  (NeuroGym) Winning The Game Of Money, Having It All, Winning The Game Of Fear, Winning The Game Of Weight Loss – 50% commissions, evergreen core product worth $995 offers you $398 commissions (1st level) and 10% on 2nd level referrals, launches twice a year, including quarterly affiliate contests. Personally, I made over $47k in affiliate commissions since Dec 2014, Sign Up As An Affiliate Here or Click Here For A More Detailed Overview Of John Assaraf’s Affiliate Program
  • Dr Joe Rubino, The Total Self-Esteem System – high converting products (3% conversion rate), low refund rate (less than 2%), 40% commissions on all sales (up to $92.40 per sale), entry package $37, the upsell sells for $97 (a complete home study course), the second upsell sells for $197 (3 highly intensive tele-seminar sessions), Dr Joe Rubino’s Affiliate Program runs through ClickBank, click here to sign up as a ClickBank affiliate
  • Karl Moore, Hypnosis LiveZen12, Subliminal Guru  and Subliminal360. 60% commission on every sale you refer (during the launch you get 100% commissions), their current EPC $1.20 to $2.00 (my overall EPC is $4.44, June’s $6.40), tested mailout copy and free gift offers for your subscribers, pays out on the 15th every month, by PayPal (they cover your fees), $100 minimum payout, extra automatic commission paid on other Inspire3 sites linked to through their autoresponder, two-tier program pays 5% on anyone you refer (1-yr minimum, ongoing for active affiliates), The contest officially opens August 8th 2017 at 00:00:01 EST, and closes August 28th 2017 at 23:59:59 EST. They’re running a sales and opt-in contest covering Hypnosis Live, Zen12, Subliminal Guru and Subliminal 360, up to $35k in prizes, 100% commissions during the launch. The 100% payout rate will run from August 8th through to September 10th, JV Manager Andrew Roth, Sign Up For Karl Moore’s Affiliate Program Here
  • Kim Serafini (MindPT)- one of my favourite people to work with! 50% commissions and 10% commissions on 2nd tier referrals, wide range of great and affordable products to choose from (that I absolutely love)! You also get the option to create your own product easily using MindPT and earn 10% commissions from the sale of your own products and 50% commissions if one of their partners sells your product (there’s no easier way to create and promote your own product!) Lovely and speedy Customer Relations Officer/Resource Manager, Mayumi Kazu, sign up here for MindPT affiliate program
  • Lisa Nichols Motivating The Masses email  emailmarketing@motivatingthemasses.com or go to http://www.motivatingthemasses.com/aboutus/affiliates.asp
  • Lisa Sasevich 30-50% commissions (depending on the product), 10% on 2nd level commissions, wide variety of self-development products to choose from (some of which are evergreen), sign up as an affiliate here
  • Mary Morrissey – The Dream Builder Program – extremely high opt-in rates (I had an opt-in rate of over 80%  during the last launch), her core product sells for $497, 50% commissions, sign up here as an affiliate, launch September 21st – October 10th 2016, prizes worth up to $35k, including evergreen DreamBuilder Program promotions, JV manager Lily Orr
  • Dr Robert Anthony The Secret of Deliberate Creation, Deliberate Creation Instant Self-Hypnosis, Self-Confidence Creator, Mastering Your Inner Game, Zero Resistance Weight Release – 50% commissions (on products to promote on ClickBank), sign up as a ClickBank affiliate here
  • Sonia Ricotti – Unsinkable Bounce Back System – high-converting launch, with high EPC, 50% commissions worth $123.50 (1st level) and 10% on 2nd level commission, great prizes to win (up to $20k) sign up as an affiliate here
  • Todd Herman The 90 Day Year, 50% commissions, earn up to $999.50 per sale, his professional programs are in 19 of the Fortune 50 companies, performance and leadership advisor to two self-made billionaires, Cisco Executives, members of the Spanish Royal Family, previous supporters include Melanie Duncan and Amy Porterfield, last launch 6th-23rd June 2016, click here to sign up as an affiliate
  • Tom Cronin The Stillness Project, 50% affiliate commissions, product: 21 Steps to Faster Deeper Bliss sells for $297, test EPC’s of $4.60 and Opt-ins at 45%, sign up here, contact person: Partner Manager Jess Rawstorne

More to come, including:

  • Arielle Ford
  • Alvin Huang
  • Bill Harris
  • Brendon Burchard
  • Deepak Chopra
  • Eben Pagan
  • Dr Joe Vitale
  • Jack Canfield
  • Keith Matthew
  • Les Brown
  • Lisa Garr
  • Margaret Lynch
  • Mark Romero
  • Mindvalley
  • Nick Ortner The Tapping Solution
  • Rikka Zimmerman, Self-Love Mastery, Sign Up As An Affiliate Here
  • Steve G Jones
  • Tim Ferriss
  • Tony Robbins

If you need anything please contact me by email sandra.stachowicz(at)gmail.com or send me a private message on Facebook.

List Building For Affiliate Marketing

list building for affiliate marketing

List Building For Affiliate Marketing

A very powerful and proven method in affiliate marketing is collecting people’s email addresses or creating a database which we’ll later on refer to as a list which you can promote affiliate products to. This is called list building.

There is a saying that is popular among internet marketers and it goes like “money is in the list.”

In fact, many super affiliates depend solely on selling affiliate products to their list and spend thousands of dollars growing their list.

It is a widely known fact that each subscriber is worth on average $1, meaning that if you have a list of 5,000 subscribers then you should be making on average $5,000 per month by promoting affiliate products to your list.

While this is totally an unproven concept, it still shows us that any quality list is guaranteed to make you profits especially if you are an affiliate marketer.

What is even more exciting about list building is that it can be done by anyone; it doesn’t matter if you are new to the affiliate marketing game or you are a more experienced and established affiliate marketer.

Whether you’re a newbie or an experienced affiliate marketer everyone has to follow basic steps in order to start generating leads. How well you do depends on the amount of traffic you generate to your leads capture page, and this is what has the main effect on the number of leads you capture in one single day (among other factors).

How to Capture Leads

In order to be able to collect emails to your list, you need to setup two basic things first:

  1. Lead Capture Page
  2. Autoresponder Service

Your leads capture page is where you ask your blog or website visitors to give you their email address in exchange for something you offer them (like content or newsletter).

Some affiliate marketers prefer to make their leads capture page as a squeeze page, which is a page solely dedicated to collecting emails and it looks like this:

list building for affiliate marketing

 

Other affiliate marketers will add their opt-in box in the sidebar of their blog. This doesn’t usually generate high opt-in rates in comparison to squeeze pages but if the blog design gives focus to the opt-in form then it can be as effective as landing pages.

A good example of blogs that optimized their design to capture leads is this:

list building for affiliate marketing 2

 

You can see how this blog put their opt-in form right in the top of the blog, and then the blog posts are right below it.

This gives a huge focus to the opt-in form and it will be the first thing your visitors will see.

To be able to capture leads you need an autoresponder service like Aweber or GetResponse.

These are the services that will store emails you collected, giving you a lot of tools to manage your newsletters and send them in a timely manner.

They also allow you to send a one-time email blast, which in affiliate marketing is very valuable in case you want to promote your affiliate product in a single email message.

There really is no other way for you to send emails to a massive number of subscribers, only an autoresponder service can guarantee that your email message will be delivered to your subscribers’ inbox and not to their spam box.

Increase Your Opt-in Rates

The secret to having a constant flow of subscribers on a daily basis is having a flow of traffic coming to your leads capture page.

Many affiliate marketers struggle to improve their opt-in rates, and in affiliate marketing high opt-in rates are a reflection of your copywriting and persuasion skills along with being able to provide valuable content to your visitors.

And to be able to achieve that, here are some steps you can work on:

  • Get targeted traffic
  • Write attractive copy
  • Provide valuable materials

Driving targeted traffic to your leads capture page is the same as driving traffic to your affiliate offers. You have few sources you can depend on.

SEO is a major source of traffic to a leads capture page, because the traffic coming from search engines is of high quality and people who do searches are usually hungry for content to read (which you can provide to them).

You need to head to Google Keyword Tool and do a search for your niche keyword:

list building for affiliate marketing 2

Try to pick the keywords with 500 or less searches, because they are usually long tails keywords and they are easy to compete for and do SEO for.

What you are offering in exchange for their emails should be highly relevant to the keyword you are trying to rank for. This will improve your opt-in rate and will provide you with daily flow of subscribers.

How you write your opt-in form copy including headlines and how you outline the benefits of your content is very important to getting high opt-in rates.

This is closely related to the copywriting field, being able to highlight, bold and underline certain keywords helps gives focus to the most important benefit you are offering.

Your leads capture page (if it is a squeeze page) should be short and concise, because you want to keep them interested in finding out what you are writing in the content you provide them.

Never satisfy their hunger in your squeeze page but keep them wanting more, this will lead to higher opt-in rates.

Some affiliate marketers will put a video to encourage them to subscribe. This is also a good technique because it gives them the feeling that you are real human that will take care of them and answer all their questions after they subscribe.

Providing your subscribers with materials like promo codes or PDF guide or even organizing a contest is very effective because such materials are rare.

It also lays out a great foundation for a relationship building and it establishes you as an authority.

Not to mention that being generous is the basis of any lucrative relationship. Always give more than you are taking.

How to Sell your Affiliate Product

Finally after you set everything up, the next step will be nurturing those leads you collected.

Constantly send out newsletters giving valuable tips and advice in your niche. But don’t send them emails every day, 3 times a week is a very good frequency and after one month you could send them your affiliate product.

If you promote your affiliate product to them in the first email after they sign up you won’t get many sales or get a good conversion rate. That’s because they still don’t know and trust you enough to buy what you recommend.

It gives them the impression that you are desperate to sell more than you are willing to offer them the help you promised when they subscribed.

Usually you if you nurtured you leads right; you could achieve an 8% sales conversion rate. Let’s say you have 1,000 leads and your affiliate commission is $30 then you could be making $2,400 and from only 1,000 subscribers which is a great return on investment.

The best thing about list building in affiliate marketing is that it is a long term strategy, and if you managed to collect 20,000 leads over the course of your affiliate marketing journey then you could focus only on your list and sell many affiliate products to them.

If you can find an affiliate marketing course (Affset training is one of them) you could learn a lot about list building as well and hopefully achieve great results in your first month.