Best Times To Post On Social Media – Checklist

best times to post on Social Media Checklist

Best Times To Post On Social Media – Checklist

Not only what you post on social media but also when you do it is of essence when it comes to leveraging your social media efforts. Creating engaging content simply isn’t enough! Rather than spending hours upon hours on social media you need a more strategic approach…

QuickSprout compiled a data on the best times to post on social media into a beautiful infographic. Based on that data I’ve created a very handy checklist for you to use (works with Facebook, Twitter, Google+, LinkedIn and Pinterest) that will help you leverage your time spent on social media and save you hours of hard work! Below you’ll find a sample view of the checklist (click on the image to enlarge it):

SOCIAL MEDIA CHECKLIST

Click Here To Get Your FREE Social Media Checklist. You can then print it off or save to your computer.

How Does This Work?

  • once you’ve downloaded the file print it off and go to the section that’s of interest to you There is a separate list of tasks for each section (Facebook, Twitter, Pinterest, Google+ and LinkedIn)
  • each section is arranged in a chronological order for easier reference (Monday tasks appear at the top of each section, conversely you’ll find weekend tasks at the bottom of each section) Similarly, morning tasks appear before afternoon and evening tasks
  • once completed simply tick each item off the list and move on to the next… (using a pencil rather than a pen and then rubbing it out will save you a ton of paper and ink!)

I can guarantee that if you keep doing it for the next 30 days you’ll start seeing results! You’ll not only be getting more clicks, likes, shares and followers but as a result you’ll be able to build a list of highly engaged fans and subscribers that will later turn into customers.

I’m planning on taking a screenshot of my own checklist and saving it as a desktop background to keep an eye on the best times to post on social media!

Let me know how you got on by sharing your comments below.

Happy posting!

What’s The Best Time To Post on Google+? [Infographic]

whats the best time to post on Google+

What’s The Best Time To Post on Google+?  [Infographic]

Posting original, engaging content on social media simply isn’t enough. If you want to gain a competitive edge  you need to find different ways of being unique in the marketplace. Knowing what’s the best time to reach out to your Google+ audience will give you an unparalleled advantage and will ensure that your content goes viral in no time…  What’s the best time to post on Google+ then?

When should you post to Google+?

According to Social Media Week the best time to post on Google+ are Wednesdays at 9am. As a general rule, it is best to post on Google+ in the morning. Hubspot claims that you should aim for 9am-10am in order to get the best exposure as this is the time when G+ users are most active.  In need of more 1+s? In terms of user engagement Wednesday at 9am is the best time to post as this is the time when G+ users are most likely to engage with your content.

The infographic from QuickSprout below beautifully illustrates when’s the best time to post on Google+:

  • best days to post are during the week Monday through to Friday
  • best time of the day to post on Google+ is Wednesday 9am-11am 

On Google+, social media posts on Wednesdays at 9am do the best in terms of social applause and engagement.

According to Buffer, late morning during weekdays are best to share on Google+.

TIP: Use the Timing+ to find the optimal time tailored to your audience.

Source: QuickSprout

whats the best time to post on Google+

As always, test everything! You might want to play with these times a bit, try posting a bit earlier or a bit later than suggested and monitor what works best with your audience.

If you want to find out How To Get More Interaction on Google+ read this article. What are your tips and strategies when it comes to getting more interaction on Google+? What has been your experience when engaging with your audience on G+?

Source:

http://socialmediaweek.org/blog/2014/07/rules-post-social-media-content/

What’s The Best Time To Post On LinkedIn? [Infographic]

what's the best time to post on LinkedIn

What’s The Best Time To Post On LinkedIn? [Infographic]

Not only what you post on but also when you post it on LinkedIn matters. In order to get the best return on your investment post at times when you’re most likely to engage with your audience. What’s the best time to post on LinkedIn then?

No matter how awesome the content you’re creating is if you’re posting it on LinkedIn randomly it simply isn’t enough.

what's the best time to post on LinkedIn


As with any rules and guidelines always test everything. Never take anyone’s word for it. Not even mine’s! So far I’ve achieved the best results by posting on a rather unlikely day. If I remember well it was Sunday morning! My personal blog went from 0 to 140 visitors per day literally overnight! I was never able to replicate that. That’s why it’s always a good practice to monitor your engagement by taking a note of when and what you post, the number of comments and likes. Remember that what works for others might not work for you as it depends on your audience and the type of business you’re in. For example, if you’re in the Internet marketing niche like me you may find that your audience tends not to fall within these set out guidelines. As always test everything, then tweak it. Rinse and repeat!

What’s your strategy when it comes to posting on LinkedIn and other social media? Do you feel that this differs depending on the niche you’re in? Share your comments below.

Let’s connect further, follow me on LinkedIn!

Source:

http://blog.hubspot.com/marketing/social-media-post-best-times

 

What’s The Best Time To Send An Email?

whats the best time to send an email

What’s The Best Time To Send An Email?

Time is of essence when it comes to email marketing. While there’s a lot of conflicting information out there there are a few guidelines to follow when it comes to sending out emails. So what’s the best time to send an email?

Best Time To Send An Email

  • daytime – it’s common sense to send an email at a time when most people are awake
  • avoid sending out emails on Mondays. The emails that have accumulated over the weekend are the first ones to get deleted!
  • avoid weekends.  Weekends tend to have low open rates.
  • send an event-oriented email 3-5 days prior to an event – while 23% of emails are opened within 60 minutes after being sent, some people don’t open their mailbox until a day or two later.
  • best time to send an email Tuesday, Wednesday, and Thursday. This is mainly to avoid the Monday’s and Friday’s madness. According to MailChimp Tuesday and Thursday are the best days to send an email.

best time to send emails

  • best time to send an email is midweek midday between 1-3pm (9-11am is recommended as well). According to MailChimp 2 pm is the optimal time to send an email. 

when to send email campaigns

  • Other best times to send emails are Thursday 8 9 am this despite the fact that most marketers claim that 8am is too early to send an email
  • worst time to send an email are Tuesday & Wednesday 8 – 10 am (low open rates)
  • bear in mind that while everyone agrees that Tuesday, Wednesday, and Thursday are the best times to send an email this also means that you’re facing a lot of competition
  • Mondays and Fridays are generally not recommended but who is to say they won’t work for you?

Do you have any tips on the best time to send an email?

Source:

http://www.wordstream.com/blog/ws/2014/09/04/best-time-to-send-email-campaign

 

What’s The Best Time To Post On Facebook?

what is the best time to post on facebook 2

What’s The Best Time To Post On Facebook?

The less people want to be at work, the more they are on Facebook!

Buddy Media

When’s the best time to post on Facebook?

This infographic from Quick Sprout contains a lot of useful best time to post on Facebook and other social media, such as Twitter and LinkedIn:

86% of posts are published during the work week with engagement peaking on Thursday and Friday.

Engagement rates fall 3.5% below average for posts published Monday through Wednesday

In correlation “The Happiness Index” on Facebook spikes by 10% on Friday

The optimal time to post is early afternoon in the time zone with most of your audience:

  • 1pm to get most shares
  • 3pm to get most clicks
  • broader suggestion of any time between 9am-7pm

Source: SocialSprout

whats the best time to post on facebook

According to SurePayroll’s blog the best time to post on Facebook is 1pm-4pm as it results in the highest average click through. Peak times happen on Wednesdays 3pm.

Now, that we know what the best time to post on Facebook is it’s time to find out what the worst time to post on Facebook is. The worst time to post on Facebook are weekends before 8am and after 8pm:

what is the best time to post on facebook

Posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.

Source: FastCompany

Do you agree or disagree with this post What Is The Best Time To Post On Facebook?

Why Should I Have Multiple Streams Of Income?

why should I have multiple streams of income

Why Should I Have Multiple Streams Of Income?

Nowadays, creating multiple streams of income is no longer an option, it has become a necessity. There’s no such thing as job security any more and anyone who desires more financial stability has found himself  in a position where he needs to consider creating at least one additional stream of income. What are the benefits of creating multiples streams of income and why should I bother?

Creating additional streams of income is essential to protect yourself and your loved ones against the unavoidable, such as economic downturn or a job loss. Consider the risks that come from relying on one source of income, such as a job or a business. Creating an additional stream of income can generate an extra cash flow in times of hardship.

Your additional income streams can be active, passive or a combination of the two. Active income streams may pay you for doing something that you love,  while passive income streams can provide income for you without your having to do much of anything at all. There’s always the option of combining the two. The more diversified your income streams among different industries the better you are protected against major losses during downturns in one market. This is also one of the reasons why the wealthy become and stay wealthy.

Creating your additional stream of income is easier than you thought. Here’s how:

1. Make sure your primary source of income is secure.

Don’t start building a second stream of income until your primary source is secure. Whether it’s a day job or a business, make sure your primary source of income is reliable enough before you embark on the next step. I strongly encourage you against quitting your job and starting a new business. “I’ll build a website and they’ll [the customers] will come”. It simply doesn’t work that way! It might take more time and effort to create an additional income stream than you had initially thought.

2. Identify your unique gifts and abilities.

Every person on this planet has unique gifts and abilities that differentiate them from others. What knowledge, experience or abilities do you have that other might be willing to pay you for? Remember, what might be common knowledge to you isn’t for other people.

3. Identify your market.

Based on your unique talents and abilities, who are the people you can help or who will pay your for the solution you offer?

4. Know your target market.

Ask your prospects what their needs and desires are rather than second guess and only then create a solution.

5. Find a mentor.

Rather than trying to figure it all out on your own, find someone who has already achieved what you want and model their behavior.  You might even wish to consider hiring a coach.

“Nobody said it’ll be easy, they just said it would be worth it”. It might take a bit of sweat and tears before you create an additional stream of income, however, it’s well-worth the financial security and freedom that comes from having multiple streams of income.

Source: http://www.entrepreneur.com/article/239960

How To Write A Good Product Review

how to write a great product review

How To Write A Good Product Review

Not all product reviews were created equal. I’m sure you’ve seen quite a few badly written product reviews that were full of hype, claims that cannot be backed up and resembled poorly written sales pages. A well-written product review is a review that not only builds trust of your potential buyers but also results in more sales and lower refund rates. In fact, one of my best product reviews generated me over $47k in commissions. How do I write a good product review then?

DOs

  • only write reviews of products you have personally tried and tested(!) unless you’re absolutely sure the  owner of the product is an ethical and trustworthy person and runs an 100% legitimate and legal business The exception to this rule is when you have tried some of their other products
  • make sure you have done your own bit of research – read other reviews of the same product (it might even turn out the product you wished to review is not a legitimate business or a scam) This will give you an idea of what to focus on and will bring your attention to the aspects of the product you may not have thought about Take bits and pieces of that information, put it in your own words and use it in your own review (copying other people’s product reviews is pointless as Google penalizes copycats)
  • make sure there are no more than 3 other products reviews of the same product you wish to review – just google your chosen keywords Let’s say the product you wish to review is iPhone 6. Your chosen keywords would then be “iPhone 6 review”. A quick Google search reveals, however, that this particular keyword has way too many existing reviews (you’re unlikely to get any visitors to your site and as a result make any sales at all from the review of that product). In fact, this is one of the first steps to take when choosing the right product to promote. Experiment with different keywords/products until you find one that has less than 4 existing product reviews (this is to ensure your product review is as profitable as possible)
  • make sure the refund rate of the product you wish to review is low – you don’t want to be endorsing a product with a 50% refund rate (50% refund rate means that half of the people who purchased the product requested a refund) You don’t want to be promoting these type of products as it will frustrate not only you but also people who buy from you and can tarnish your reputation in no time! The lower the refund rate the better Products with a higher refund rate are poor quality products or products which misguide their prospective buyers Here you may wish to contact the actual product owner requesting their refund rate stats. It’s unlikely, however, you’ll be given exact figures (the exact refund rates are probably higher than they made you believe!)
  • choose the right products – you want to make sure that the product you wish to review is a high quality product with a high conversion rate (a product that sells well) with a low refund rate (the number of people who purchase the product and then go on to ask for a refund is low). ClickBank and JVZoo gives you the option to check the product’s refund and conversion rate (very useful information when choosing the right product to promote or review)
  • less is better – nobody wants to read lengthy 20-page long reports Ideally limit yourself to one, maximum two pages of pure content (statistically most people won’t even bother to scroll down the page)
  • be as accurate as you can – only the most important facts, limit yourself to a few main features and/or benefits Focus on the facts
  • outline the product’s benefits – focus on the most important ones that you find your readers may find useful and relevant Think in terms of what you’d like to know about the product before you make a purchasing decision
  • outline only a few main features (assuming your readers have previously landed on the actual product’s sales page and have done their own bit of research) The trick here is not to be too repetitive as your readers are already familiar with the product’s features they’re just looking for that one extra bit of information to make up their mind and help with their purchasing decision
  • always back up your claims – let’s say you claim the product is cheap. Cheap relative to what? It’s always safer to say it’s cheaper than other leading brands  or its direct competitors (do your own bit of research to make sure the information you provide is as accurate as possible) It always helps to give their actual name as it gives you the extra edge over your direct competitors (Did you know that the owner of the product who makes claims that cannot be backed up can get sued?)
  • outline at least one of the product’s flaws – even if you can’t find any try to think of one that’s trivial or insignificant making sure that it will not have a negative impact on your prospects’ purchasing decision People buy from people they like and trust You want to make sure your readers trust you If you focus only on the product’s benefits you’ll come across as salesy and untrustworthy You need to have your prospects’ best interests at heart
  • be honest – honesty pays off If you think the program is pricey you might want to mention that but add that the product offers great value for money This will automatically lower your prospects’ expectations (possibly resulting in a lower click through rate) but once they purchase the product they’re less likely to ask for a refund hence lower refund rate It’s a win-win!
  • use bullet points for easier reference
  • for every seeming flaw outline one of the product’s benefits that mitigates it (see  do not offer misleading information or misrepresent the product/service) and perfectly counteracts the negative impact this information might have on your prospect’s purchasing decision No product is perfect

Click Here To View An Example Of A Good Product Review That Generated Me Over $51k In Commissions

DONTs

  • product review is NOT a sales page! – avoid hype, superlatives and sounding salesy, instead focus on the facts and the actual benefits without being judgmental or trying to convince your readers to buy The purpose of a product review is to offer impartial information not to pitch
  • copy and paste the actual sales page  – use your own words and focus on the most important bits of information, outline a few (not all!) of the product’s main features focusing on its benefits (you’re assuming your prospects are already familiar with the product’s sales page and the product’s features, otherwise they would not be here in the first place) The trick here is to skip what’s irrelevant and/or repetitive
  • never endorse products of poor quality or developed by someone of questionable reputation or your reputation can be tarnished in no time
  • do not offer misleading information or misrepresent the product/service this will only result in higher refund rate and will frustrate not only you (seeing refund requests flood in is not a pleasant sight!) but also your readers who rely on the information you provide Let’s say the product is difficult to set up Rather than telling your readers blatantly that the product is difficult to set up tell them something between these lines “it takes a while to set it up” (this will lower their expectations) but at the same time give them some kind of incentive that would entice them to overcome this obstacle , such as “but once it’s set up it runs on autopilot” It has to be something that will outweigh the product’s seeming disadvantages
  • use judgemental or pejorative language – remember you’re acting as an impartial observer and are not there to make judgements You’re there to help with your prospect’s purchasing decision Avoid superlatives such as “amazing, extraordinary, unbelievable” etc. If you do, however, always back up your claim

How To Write A Good Product Review Then?

There are a few rules when it comes to writing a good product review. First and foremost, choose the right product to promote. What I mean by that is choosing a high quality product with a high conversion rate and  a low refund rate.  Rule number two, be as honest and accurate as possible, do not offer misleading information or misrepresent the product or service you’re promoting. Focus on providing value and useful information that you think someone considering a purchase of that particular product might find useful. The aim of a good product review is to build trust of your prospects which you’re doing by outlining not only the good but also the bad. By outlining some of the product’s flaws you’re acting as their friend. As a result they trust you.

Remember that a product review is NOT a sales page! Treat your prospects as a friend. Make yourself available to answer any questions they may have by encouraging them to post in the comments section of your product review, spend some time answering their questions. It’s a lot easier to convert someone who’s already looking for that extra bit of information into a buyer than someone who’s never been exposed to any of your products. It’s never time-wasted!

The end result? More sales, higher conversion and low refund rates! If you’re smart enough you can also deter tire-kickers from purchasing your products by suggesting that your product is not a magic pill and that if they want to see any results they need to put in time and effort! This will result in lower refund rates.

I’m happy to analyse and scrutinize any product reviews you may have. Did you find this article useful? If so, share your comments below.

Is Winning The Game Of Money A Scam?

john assaraf winning the game of money scam review

Is Winning The Game of Money A Scam?

This article sheds some light as to whether the Winning The Game Of Money (aka Winning The Inner Game Of Money) is a scam. Let’s dive deeper and find out whether Winning The Game of Money falls into the definition of a scam

Let’s start by defining what a scam is. A scam is a product or service that offers little or no value at all. Oftentimes, the product is there only to disguise the fact that there is no value to be gained from purchase.

After doing my own research I decided to purchase the program and put it to the test. After a year of using it I can say without a shadow of a doubt that The Winning The Game Of Money is NOT a scam. Here’s why…

Winning The Game Of Money Is NOT A Scam

First of all, it has a very low refund rate (hence very high customer satisfaction). The Winning The Game Of Money is a quality product with a dedicated customer support team and a 30 day money back guarantee. A quick Google search will reveal that The Winning The Game Of Money is not a scam as it has excellent reviews

Why Is Winning The Game Of Money Not A Scam?

The Winning the Game of Money is a proven brain re-training program that works on your conscious and subconscious mind to retrain your brain for success and wealth through guided hypnosis, affirmations, guided visualization, guided meditation and subliminal messaging. The Winning The Game Of Money has a proven track record and has been on the market for a few years now unlike some scam products that have a very short shelf life. Below I have compiled a list of Frequently Asked Questions in order to enable you to make an informed decision.

If Winning The Game of Money Is Not A Scam, Does It Actually Work?

If you’re expecting to see any results you need to roll up your sleeves and do the work. The Winning The Game of Money is not a magic pill. If you’re expecting something for nothing, are a tyre kicker or are looking for a get rich quick scheme then this program is not for you. But if you’re consistent enough and follow the plan to the letter there’s absolutely no reason why you shouldn’t succeed. In fact, the Winning The Game of Money has a very low refund rate which speaks for itself (9 out of 10 people are happy with the program and would recommend it to a friend). If the program didn’t work it’d have a much higher refund rate. Clearly this is not the case.

How Did Winning The Game Of Money Work For Me?

The first two weeks were the most difficult for me as major changes happen in your brain (amygdala). After that it feels almost like your second skin. Each video is around 40 minutes long so it was very easy for me to fit it into my busy schedule (I run my own business). On some days I’d listen to it twice daily (once in the morning upon waking up and once in the evening just before going to bed) although this is not necessary. The main reason I decided to go try the program is because I had self-limiting beliefs surrounding money and nothing seemed to work for me when it comes to eliminating procrastination. I started noticing positive changes already in the first week of listening to the program. Little by little, I started noting that the program worked on eliminating my limiting beliefs surrounding money and my self-worth when I thought that this was impossible! I have tried other programs before with no success. Money literally started flowing to me from different sources (in small amounts but still!) even though I wasn’t working any longer or any harder. I also noticed that it worked on eliminating my procrastination. I was more of a go-getter these days! My income keeps getting better and better and I have attracted wonderful people, circumstances and situations into my life. Just as an example, I was planning to go to London to attend a seminar that after a serious illness I could no longer afford and that I really wanted to go to. For whatever reason, one of my clients decided to sponsor my trip (which by the way wasn’t cheap!). I was able to quit my job and now live the life of my dream by getting paid for what I love doing! I strongly believe it’s the result of using the program.

To start with, I wasn’t very consistent and had to start over a few times as at the time I started the program I was seriously ill (I have now fully recovered). This, however, did not seem to have an impact on my results.

What Does Winning The Game of Money Include?

The Winning The Game of Money includes the following:

  • Guided hypnosis
  • Affirmations
  • Guided Visualization
  • Guided Meditation
  • Subliminal Messaging
  • Brain re-training

How Does Winning The Game Of Money Work?

The technology used in Winning The Game of Money was designed to:

  • Condition your conscious and unconscious minds to work together in supporting your goals
  • Retrain your brain to increase your wealth
  • Reduce fear and anxiety
  • Release positive brain chemicals (dopamine)
  • Improve learning process
  • Encourage emotional balance
  • Decrease level of stress and anxiety
  • Eliminate any conscious and unconscious limiting beliefs about wealth and success

 

Is Winning The Game of Money For Me?

The Winning The Game of Money is for you if any of the following apply to you:

  • You want to reduce stress
  • You want to eliminate limiting beliefs about money and wealth
  • You want to retrain your brain to increase your wealth
  • You want to reduce fear and anxiety
  • You want to reprogram your self-image
  • You want to balance emotional state
  • You want to promote healing
  • You want to increase problem-solving abilities
  • You want to eliminate negative thoughts
  • You want to increase creativity
  • You want to improve visualization
  • You want to improve your learning abilities
  • You want to enhance positive thoughts
  • You want to feel calmer and be more at peace

The Winning The Game of Money is NOT for you if one or more of the following apply to you:

  • You’re not willing to set aside 45 minutes a day to listen to a daily audio
  • You’re not willing to do the work and are expecting something for nothing
  • You’re a tire-kicker and are looking for a get rich quick scheme

If the above does not apply to you Click Here To Register for a FREE Live Webinar With John Assaraf (the last 7 seats available).

Still in doubt? I’m happy to answer any of your questions, simply send me a private message on Facebook or post your questions in the comments section below.


12 Ways Women Unknowingly Sabotage Their Success

12 ways women unknowingly sabotage their success

12 Ways Women Unknowingly Sabotage Their Success

Did you think the glass ceiling was a relic of the past? Not so much.

Even if there weren’t plenty of statistics to demonstrate continued gender bias in the workplace, the marketplace, and in financing for start-ups, a depressing stories out of Silicon Valley makes it brutally clear just how far we haven’t come.

Unfortunately, according to Wendy Capland, CEO of Vision Quest Consulting and author of the bestseller “Your Next Bold Move for Women,” there’s a lot women do ourselves to make matters worse.

“It’s not that I don’t think there’s a glass ceiling,” Capland explains. “More women now graduate from college than men, and women are the breadwinners in almost 50% of American households. But only 22% of executives in Corporate America are women, so that number is pitiful.”

But, Capland says, her work coaching executive women has given her a different perspective. Her company has trained thousands of women leaders, both Fortune 500 executives and small business owners. And from what she’s observed, women business leaders often fail to put ourselves on the same footing as men. Thus, she says, we suffer not only from the glass ceiling, but also from what some call “sticky-floor syndrome.”

As a woman in leadership and a lifelong feminist myself, my first reaction was to dismiss Capland’s view as just another case of blaming the victim. But as she began listing the ways that women leaders undercut themselves, I had to admit that many items on her list were things I myself have done. So have other women leaders I know.

Here are 12 things Capland says we women need to stop doing ASAP so as to claim our power in the business world. See if any of these sound as sadly familiar to you as they did to me:

1. Using minimizing language.

Women use words that minimize their own impact,” Capland says. “Like ‘just.’ ‘Let me just tell you something.’ ‘I just wanted to stop you for a minute.'” That simple word sends the subtle message that our statements and opinions aren’t that important, she says.

And there are other belittling words women are prone to using, she says. “‘I’m feeling a little bit concerned about something.’ I doubt you’re really feeling just a little bit concerned or you probably wouldn’t have brought it up,” Capland says. “You’re feeling concerned.”

2. Apologizing.

Women in business are prone to apologizing when there’s no reason to do so, Capland says. “Many women’s voicemail messages begin, ‘I’m sorry I’m not able to take your call right now.’ Even in our voicemail, we apologize!”

3. Asking permission.

Women are prone to asking questions when they already know the answers, Capland says. “We don’t want to be too overpowering, and we want to get buy-in up front. And we ask permission to say something when there’s absolutely no need to do that.”

4. Waiting until we’re experts before taking on a new role.

“Often when offered an opportunity, women will feel like they need to be fully skilled before taking it on, while a man given the same opportunity will say, ‘It’s about time they picked me!'” Capland says. “Men will say, ‘I’ll take the job and figure it out when I get there.'”

And, she says, age doesn’t seem to make a difference. “I just talked to two 20-year-olds, one man, one woman, both unhappy in their jobs. The woman says she wants to get a new job but doesn’t know what else she can really do. The man says, it’s no problem, he’ll just get another job because he’s so marketable.”

5. Focusing on cooperation rather than competition.

Yes, there are a thousand business articles that tell us collaboration is the more effective approach. The problem with that? “It’s not the structure of Corporate America,” Capland says. “Corporate America has a hierarchical structure. It’s not set up for collaboration to be effective long-term — I don’t care what people say.”

6. Questioning ourselves.

“A lot of women I’ve been exposed to — including myself — spend a too much time thinking about these common concerns,” Capland says. “Will I be a threat to my husband if I surpass his income? Will people think I’m a bad mother because I’m working so hard or running my own business? Will I lose my friends if I upset the balance of power or popularity? And who am I, anyway?”

7. Not setting clear goals.

“You have to be really clear about what you want,” Capland says. “Do you want a promotion or a job change? Funding for your new company? Do you want to write a book or be a keynote speaker? You have to be really clear so that you can set priorities and boundaries. You’re going to have to make big asks. If you’re wishy-washy about what you’re going after, everyone else will be too.”

8. Only setting goals we know how to reach.

“Don’t be stopped from setting a goal because you don’t know how to get there,” Capland says. “No one does when they set a goal where they’re stretching themselves.”

Years ago, she adds, she found herself declaring during a workshop that she wanted to have her own television show. “As soon as I said it, I thought, ‘I have no idea how to do that. That was a stupid goal.'” But a woman in the audience came up to Capland afterward, told her she was being interviewed by a cable show next week, and invited her to come along and observe. Capland decided this was a good way to get her feet wet.

“You can head toward a big goal one baby step at a time,” she explains. In fact, it may be better that way — you’ll avoid setting off your own fight-or-flight response.

Sure enough, Capland eventually wound up with her own cable program. “It ran locally for three years and I had 2.5 million viewers,” she says.

9. Not setting clear boundaries.

Once she’d done the show for three years, Capland was done with cable. “My next stretch goal was a PBS special,” she says. So when a woman got in touch and invited Capland to do a cable TV series, she said no. “Create some non-negotiable boundaries so you can say yes to things that lead you toward your goals and no to things that would distract you,” she advises.

10. Worrying too much about relationships.

That “no” on the cable series was harder than it should have been, Capland adds. “I was really clear that was a no for me,” she says. “But I think the woman was surprised. And all I cared about was the relationship — even though I didn’t even know her.”

11. Getting too hung up on details.

Women tend to pay too much attention to little details for too long, versus seeing the bigger picture,” Capland says. “That can make it hard for them to delegate and therefore prevents them having the freedom to take on the next challenge. I have a client who’s been focusing on details for years and now realizes that she’s pigeonholed herself in a role she doesn’t want, rather than planning and preparing for the role she wanted next.”

12. Failing to build a personal brand.

A strong personal brand will help you get what you want whether you’re working in a company or running one of your own. “The way to develop a personal brand is to deepen your own self-awareness,” Capland says. “What makes you stand out positively from other people?”

A personal brand, she says, is an asset that defines the best things about you. “It’s the impression people have of you, and the impression you want them to have,” she says.

Read more: http://www.inc.com/minda-zetlin/12-ways-you-might-be-making-gender-bias-worse.html#ixzz3RtzPCOmJ

10 Basic Ways to Keep Your Email Subscribers Engaged

10 Basic Ways to Keep Your Email Subscribers Engaged

Email marketing works best when you are focusing on making your subscribers happy and building relationships with each email campaign.

A happy email subscriber is an engaged one, so let’s dive in to see how we can make your subscribers happier with each email interaction.

1. Define what engagement means to you and prove you deserve it

If engagement for you means getting high open-rates, then you should focus on improving your copy writing.

If, however, engagement for you means  getting higher click-through rates, than you should improve your email content and make each line of your email so persuasive & irresistible that no one can resist clicking on your links.

If you want to engage with your subscribers, be clear from the start on what you want to achieve. The more specific – the better.

2. Infuse your personality in every email

When people subscribe to your email list they expect something new, authentic and highly useful, even if we are talking about a shopping newsletter.

Use words that stand out, write like you are talking with your best friend and act like you are performing a show with each email campaign.

Nothing speaks out more than a brand that is authentic, close and unique in its own way.

3. Create human connections

A neat tactic that PadiAct uses when sending a product update newsletter, is making it clear that if you have anything to ask about the product, or about lead generation and conversion, you can contact Claudiu (PadiAct’s Product Manager) any time you want.

This, in time, creates more relevant relationships and gathers around the product people that are more likely to get involved.

Also, it shows that you want to be closer to your customer, and for some subscribers that might be the perfect way to win their hearts.

4. Reward your subscribers. Spotlight highly engaged subscribers

This awesome tip is from the good guys from Bronto.

They say that if you want to keep your subscribers engaged, you have a chance of doing that by rewarding loyalty and engagement, by offering giveaways or recognizing highly engaged customers.

Also, Bronto suggest to promote interviews with your clients in order to be in the spotlights of the community.

5. Segment your email list to make it more effective

There are various criteria to segment your list, but it’s very straight forward to say that the more segmented your email list is, the easier it is to manage.

By breaking your list into smaller chunks, you can find better ways to deliver laser targeted campaigns, with increased chances of leads and sales.

So, segment your list by convincing subscribers to complete a survey or by confronting email list data with purchase data or CRM data.

No matter what method you choose to segment your list (it depends on the industry), remember to focus on what matters for each specific sector.

6. Don’t overdo it

Don’t over promote your products, don’t overdo announcements, focus on what matters for the subscribers, and that usually means delivering high quality content, cool offers, giveaways and coupons.

7. Extend the conversation to your social media accounts

You want to know more about your subscribers, that’s why you will want to go further with your list interaction.

Tell them to follow you on twitter, like your page, comment on your videos.

It helps you increase your social activity and also engage your subscribers further than their email inbox.

The key takeaway is to learn new things about your customers. What better place to do that, than on social media sites?

8. Remind me who you are & how I got on your list

Sometimes people subscribe to loads of newsletters and forget how they got there.

Just include a short phrase in which you are explaining how the user got on your list and why they’re receiving your emails.

This in time will have great effects on your unsubscription rate. Also, choosing a descriptive “From Name” matters, because it humanizes the emails you send.

9. Make it short & snappy

As you can see from this infographic, people don’t really like to spend time in their email inbox.

They already spend too much time with work related tasks and they certainly have enough on their hands, so please make your email short and snappy.

Make them engage with you as quickly as possible.

10. Seduce your subscribers into taking action

Ethical bribers, deals, coupons, fun stuff, whatever it’s relevant for your readers.

Seduce your subscribers by offering small & incentivized rewards for taking action.

Final thoughts

All in all, none of these tips & tricks mean anything if you aren’t thinking about building relationships with your prospective customers.

Email is still the best channel to drive leads and sales, but these two don’t come easy.

You must give a lot more than you are receiving, especially in the beginning of your relationship, when you are focusing on building trust for the long-term.

Any relationship takes time, but it can get sweeter by email.

UPDATE: You might want to check our new article on the subject, featuring 7 more advanced tips on keeping subscriber engagement.

10 Basic Ways to Keep Your Email Subscribers Engaged by Gabriel