What’s The Best Time To Send An Email?

whats the best time to send an email

What’s The Best Time To Send An Email?

Time is of essence when it comes to email marketing. While there’s a lot of conflicting information out there there are a few guidelines to follow when it comes to sending out emails. So what’s the best time to send an email?

Best Time To Send An Email

  • daytime – it’s common sense to send an email at a time when most people are awake
  • avoid sending out emails on Mondays. The emails that have accumulated over the weekend are the first ones to get deleted!
  • avoid weekends.  Weekends tend to have low open rates.
  • send an event-oriented email 3-5 days prior to an event – while 23% of emails are opened within 60 minutes after being sent, some people don’t open their mailbox until a day or two later.
  • best time to send an email Tuesday, Wednesday, and Thursday. This is mainly to avoid the Monday’s and Friday’s madness. According to MailChimp Tuesday and Thursday are the best days to send an email.

best time to send emails

  • best time to send an email is midweek midday between 1-3pm (9-11am is recommended as well). According to MailChimp 2 pm is the optimal time to send an email. 

when to send email campaigns

  • Other best times to send emails are Thursday 8 9 am this despite the fact that most marketers claim that 8am is too early to send an email
  • worst time to send an email are Tuesday & Wednesday 8 – 10 am (low open rates)
  • bear in mind that while everyone agrees that Tuesday, Wednesday, and Thursday are the best times to send an email this also means that you’re facing a lot of competition
  • Mondays and Fridays are generally not recommended but who is to say they won’t work for you?

Do you have any tips on the best time to send an email?

Source:

http://www.wordstream.com/blog/ws/2014/09/04/best-time-to-send-email-campaign

 

10 Basic Ways to Keep Your Email Subscribers Engaged

10 Basic Ways to Keep Your Email Subscribers Engaged

Email marketing works best when you are focusing on making your subscribers happy and building relationships with each email campaign.

A happy email subscriber is an engaged one, so let’s dive in to see how we can make your subscribers happier with each email interaction.

1. Define what engagement means to you and prove you deserve it

If engagement for you means getting high open-rates, then you should focus on improving your copy writing.

If, however, engagement for you means  getting higher click-through rates, than you should improve your email content and make each line of your email so persuasive & irresistible that no one can resist clicking on your links.

If you want to engage with your subscribers, be clear from the start on what you want to achieve. The more specific – the better.

2. Infuse your personality in every email

When people subscribe to your email list they expect something new, authentic and highly useful, even if we are talking about a shopping newsletter.

Use words that stand out, write like you are talking with your best friend and act like you are performing a show with each email campaign.

Nothing speaks out more than a brand that is authentic, close and unique in its own way.

3. Create human connections

A neat tactic that PadiAct uses when sending a product update newsletter, is making it clear that if you have anything to ask about the product, or about lead generation and conversion, you can contact Claudiu (PadiAct’s Product Manager) any time you want.

This, in time, creates more relevant relationships and gathers around the product people that are more likely to get involved.

Also, it shows that you want to be closer to your customer, and for some subscribers that might be the perfect way to win their hearts.

4. Reward your subscribers. Spotlight highly engaged subscribers

This awesome tip is from the good guys from Bronto.

They say that if you want to keep your subscribers engaged, you have a chance of doing that by rewarding loyalty and engagement, by offering giveaways or recognizing highly engaged customers.

Also, Bronto suggest to promote interviews with your clients in order to be in the spotlights of the community.

5. Segment your email list to make it more effective

There are various criteria to segment your list, but it’s very straight forward to say that the more segmented your email list is, the easier it is to manage.

By breaking your list into smaller chunks, you can find better ways to deliver laser targeted campaigns, with increased chances of leads and sales.

So, segment your list by convincing subscribers to complete a survey or by confronting email list data with purchase data or CRM data.

No matter what method you choose to segment your list (it depends on the industry), remember to focus on what matters for each specific sector.

6. Don’t overdo it

Don’t over promote your products, don’t overdo announcements, focus on what matters for the subscribers, and that usually means delivering high quality content, cool offers, giveaways and coupons.

7. Extend the conversation to your social media accounts

You want to know more about your subscribers, that’s why you will want to go further with your list interaction.

Tell them to follow you on twitter, like your page, comment on your videos.

It helps you increase your social activity and also engage your subscribers further than their email inbox.

The key takeaway is to learn new things about your customers. What better place to do that, than on social media sites?

8. Remind me who you are & how I got on your list

Sometimes people subscribe to loads of newsletters and forget how they got there.

Just include a short phrase in which you are explaining how the user got on your list and why they’re receiving your emails.

This in time will have great effects on your unsubscription rate. Also, choosing a descriptive “From Name” matters, because it humanizes the emails you send.

9. Make it short & snappy

As you can see from this infographic, people don’t really like to spend time in their email inbox.

They already spend too much time with work related tasks and they certainly have enough on their hands, so please make your email short and snappy.

Make them engage with you as quickly as possible.

10. Seduce your subscribers into taking action

Ethical bribers, deals, coupons, fun stuff, whatever it’s relevant for your readers.

Seduce your subscribers by offering small & incentivized rewards for taking action.

Final thoughts

All in all, none of these tips & tricks mean anything if you aren’t thinking about building relationships with your prospective customers.

Email is still the best channel to drive leads and sales, but these two don’t come easy.

You must give a lot more than you are receiving, especially in the beginning of your relationship, when you are focusing on building trust for the long-term.

Any relationship takes time, but it can get sweeter by email.

UPDATE: You might want to check our new article on the subject, featuring 7 more advanced tips on keeping subscriber engagement.

10 Basic Ways to Keep Your Email Subscribers Engaged by Gabriel

What Is Online Marketing?

What Is Online Marketing?

What is online marketing and how does it work? Online marketing also known as Internet marketing or online advertising is a strategy that plays an important part in reaching out to consumers and establishing a brand. It builds your online reputation by increasing your chances to be found online and getting your name out to the public.

How does online marketing work?

By taking advantage of the fact that a large number of your potential customers browse the internet you leverage your chances of being found online and building your reputation.  Therefore, you increase your chances of getting your name out to the public. Online marketing takes on different forms and encourages potential customers to look for information, products or services you offer.

Online marketing boils down to a few essential aspects including website development, Search Engine Optimization (SEO) and Search Engine Management (SEM), email marketing, display advertising and social networks.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing the visibility of a website/web page in a search engine’s “natural” or unpaid organic search results for desired keywords. Generally, the higher the ranking on the search results page the more visitors the site receives. Search Engine Optimization tends to be a long-term and targets different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. It has many contributing factors including on-site content, internal and external links, site architecture, keyword research and competition analysis. What SEO basically does is that it helps you being found online which is probably one of the most important aspects of online marketing, however, there are other strategies that supplement these efforts.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Wikipedia

Search Engine Marketing (SEM)

Once a website is built the next stage of your online marketing strategy is to promote it. Search engine marketing (SEM) is a strategy adopted in online marketing referring to promoting websites by increasing their visibility in search engine results with keywords related  to your business. Search engine management includes per per click ads (PPC) and search engine optimization (SEO).

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.

Wikipedia

Per per click (PPC)

Pay per click (PPC) is a method of charging for advertising on the Internet. Per per click is basically an ad ad that displays on search engine result pages. The advertiser (typically a website owner) pays only when the ad is clicked (as opposed to pay per view ad (PPV) when the advertiser pays when the ad is viewed).  PPC is simply the amount spent to get an ad clicked.

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Wikipedia

The advertiser (or website owner) pays when the ad is clicked and the user is then redirected to their website or landing page. Pay per click can provide an almost  immediate exposure online while offering you a very transparent way of measuring your efforts.

What the difference between Search Engine Optimization and Search Engine Management?

In the past, Search Engine Marketing used to refer to both SEO and SEM. However, nowadays it tends to refer solely to paid search as opposed to SEO which refers solely to unpaid search.

Social Networks

One of the ways to leverage online marketing is through use of social networking sites which are a powerful marketing tool as they give you a platform to build a reputation. Their main advantage are word-of-mouth recommendations as  these networks give you the option to adopt reputation management strategies and advertise your company, website or services. .The main goal of social networking sites is to increase engagement with your existing and potential customers.

Email Marketing

Email marketing is an increasingly powerful online marketing strategy used to reach out to existing customers.  Essentially, every email sent out to your customer could be considered email marketing.  The main goal of email marketing is to build loyalty, trust and brand awareness by sending ads, request business, solicit sales or donations, newsletters, coupons or informational emails to either sold lists or existing customer database.

Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Wikipedia

One of the ways to use email marketing is to give new customers an incentive to sign up for your newsletter or mailing list. While marketing to a new list is a fairly new concept it enhances your email marketing strategy by giving you access to targeted leads who have given their permission to receive newsletters or informational emails on the subject of their interest.

Display Advertising

Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.

Wikipedia

Display advertising or online display ads are advertisements on search engines such as Google, Yahoo and Bing. Rich media ads contain images or video and involve some kind of user interaction. They also give you the option to access metrics of your audience’s behaviour such as the amount of time spent interacting with your ad. Display network provides accurate measures regarding interest in your products or services while using visuals that increase your audience engagement.

Website Development

Website development plays a important role in reaching your target audience given the fact that potential customers search for information, products or services that you provide on your website. Your website is simply a tool to increase your online presence that lets your customers make an informed decision regarding your company, its products or services. Creating a website should not be underestimated as its a window to your target audience especially given that fact that nowadays designing a website is fairly simple and cost-effective. You can choose from free websites that come with a number of limitations, professionally looking template websites at a reduced cost and turn-around time or the more expensive custom websites tailored to suite your company’s needs.

Online marketing plays an important role in running a successful business in today’s digital world.