How To Create A Successful Facebook Ad Campaign?

How To Create A Successful Facebook Ad Campaign?

Would $300 make a difference in your life? Probably not. What if I told you could easily replicate the process I am going to teach you today to make multiples thereof? What I wanted to share with you today is a simple strategy that enabled me to make $300 from Facebook advertising within a short period of time.

In my opinion, Facebook advertising is one of the easiest ways to make money online whether you’re a newbie or veteran affiliate marketer.  However, the exact steps you need to follow when setting up your Facebook ad campaign could be a matter of life or death when it comes to making it in the online world!

Let’s have a look at what a successful Facebook ad campaign looks like then!

I went ahead and created a brand new Facebook ad campaign. Below is the exact same ad I used in my campaign that we will use for the purposes of this case study.

HOW TO CREATE A SUCCESSFUL FACEBOOK AD CAMPAIGN

As of today, my stats are as follows:

how to create a successful facebook ad campaign

Total affiliate commissions: $291.76 (£223.76) between 7th July and 16th August 2016.

Total number of sales: 11 (the highest being for $94.56, the majority of them accounting for $11.76 )

My overall opt-in rate for this campaign is 62.13% or 233/375 hits to opt-ins ratio (51% for the product owner as self-reported).

Average cost per click: £1.55 ($2.01)

Average cost per lead: £1.62 ($2.11)

CTR: 2.41%

Total number of leads generated: 233 (statistically, each lead is worth $1 per month)

Total ad spent: £376.85

Return on investment: -£153.09 ( £223.76 less £376.85)

Average lifetime value of a customer: $15

Now, I have a negative return on my investment. What’s so merry to be about?! Firstly, it’s still very early on in the sales funnel and some of these leads will convert into buyers as they move along the sales funnel.  Secondly, I know my stats. Each lead I bring is worth on average $15. This means that the 233 I generated in this campaign are worth on average $3,495 (making my estimated future profit a whopping £2,304.03!) Sure enough, most of them won’t buy anything but others certainly will as they move along the sales funnel. While this might not happen overnight some of them will indeed become loyal customers as I was able to see already. Just one lead I generated in this campaign brought in $147.70 in affiliate commissions!

Estimated future return on investment:  £2,304.03 (including £223.76 already generated)

AD SPENT GRAPH

 

What made this Facebook ad campaign so successful?

  • High quality image – rather than using an image provided by the product owner I went ahead and paid an outsourcer on www.fiverr.com  to have a similar one created (cost $5). This sets me apart from other affiliate marketers promoting the same product using the exact same images (since these same images are circulating all over the Internet your target market is less likely to respond well to these images as the chances are they have already seen them!). The quality of the image I used is also higher compared to the original. Please note the use of word FREE in the image itself. The use of colour stands out against Facebook’s blue background rather than simply blending in.
  • Start with a compelling question – questions work great as it’s more difficult to ignore a question than it is to ignore a statement (that’s just the way our brain is wired!)
  • Compelling ad copy – the copy that stops you in your tracks is the copy that works best! Most people believe Internet marketing gurus leave the most important bits and pieces out  leaving the uninitiated  in the dark. That’s the point I tried to reinforce in my copy.
  • Appeal to their pain points – what are the biggest challenges and obstacles that target market faces? Is it not getting enough sales, opt-ins, leads, traffic, conversions etc.? ‘Ever Wished You Could Get Your Hands On The Exact Same Tools Real Marketing Gurus Use’ and ‘Don’t Be Left In The Dark’ reinforces a common belief among affiliate marketers that marketing experts are not telling you the truth or are withholding a piece of the puzzle that is preventing your from achieving success. At the end of the day, if you could get your hands on these tools wouldn’t you be successful?  Another good example would be ‘Are You Not Getting Enough Sales/Opt-ins/Clicks?’ etc. Most Internet marketers can identify with these problems. What’s making your prospects lose their sleep?
  • Highlight the benefit – what’s the benefit they are going to get? This should address the issue you appealed to earlier on. Whether it’s more sales, clicks or traffic make it a point to reinforce the benefit they are going to get. That’s why ‘Download FREE e-Book And Ethically Steal The Tools The Leading Marketers in The World Use!” works so great in this case.
  • Make it clear what it is that you are offering – I mentioned it three times throughout my ad that what they get is  a FREE e-book by using words ‘Download FREE e-Book’ and ’37 FREE Best Marketing Tools’ in the copy itself and once in the image (’37 FREE Best Marketing Tools’)
  • Clear call to action – make it as clear as possible as to what they need to do to get your product or service, e.g. ‘Download FREE e-Book’ and ‘Download PDF Now!’. Another good call to action would be ‘Click Here To Get Your FREE Copy’
  • Use of word FREE – if you haven’t yet discovered the power of word FREE this is going to be by far your favourite word in the world starting from today! Use it at least once throughout your copy. People absolutely love FREE stuff,especially if they know they would normally have to pay for it.  As you can see, I have used it three times in my copy.
  • Urgency – creating urgency works great. Reinforce the idea that the product is only going to be available for a limited time or that there are only a few copies left. Most people consider #7 to be their lucky number and that’s the reason why I used it. Hence, ‘Hurry Only 7 Copies Left!’, ‘Grab These Tools Now While You Still Can’. and ‘Download PDF Now!’. You’d be surprised how many people hate missing out on stuff!  Saying that there are only two copies left might stretching it a bit too far although I encourage you to experiment with the idea.
  • Download versus Sign Up button – ‘Download’ button works better (partly because it seems innocent and is more of a promise compared to ‘Sign Up’) as people have become increasingly wary of signing up to anyone’s lists these days. I believe that a sign up button triggers a ‘flee’ response. There’s simply too much pain associated with signing up to someone’s email list! The way to go round this is by creating urgency. By creating urgency you bypass brain’s ‘fight or flee’ response. Now, it becomes more painful to miss out on stuff!
  • Display URL – rather than displaying my affiliate link I decided to make it look as if you were being redirected to my own website instead, www.sandrastachowicz.com

Word of caution: Feel free to experiment with these ideas, however, I strongly discourage you from going ahead and copying my ad copy as is as you would be infringing upon my copyright and could potentially land yourself in jail (beware, I’m a smart little cookie, after all, I’m a lawyer’s daughter!). Either way, I will not hesitate to report any such ads should I see them circulating all over the Internet (this could potentially lead to your Facebook account being permanently closed down with no way of ever recovering it).

10 Things You Need To Remember When Setting Up Facebook Ads:

#1 Make sure your ad and landing page are congruent – have a good look at your landing page and make sure your ad copy is relevant (the easiest way to do this is simply copying the headline from your landing page and using it in your ad copy)

#2 A low cost per click (CPC) is not your aim – at the end of the day CPC means nothing if you’re not bringing in high quality leads You should focus on cost per lead (how much you pay to bring in each lead/subscriber) instead You should aim for $2 per lead.

#3 Use eye-catching images – there’s nothing worse than using poor quality images You should grab your readers’ attention by using high quality images that stand out against Facebook’s blue background

#4 Start with a compelling question – questions work great as it’s more difficult to ignore a question than it is to ignore a statement (that’s just the way our brain is primed to react)

#5 Appeal to your target market’s pain point – think in terms what your target market is struggling with e.g. not getting enough traffic/leads/sales/opt-ins etc. Start your copy with a compelling question, such as ‘Are You Not Getting Enough Sales?’

#6 Provide them with a benefit – highlight the benefit of the product or service you’re offering, e.g. ‘Get This Free e-Book And Get More Sales!’

#7 Urgency works great – incorporate a great call to action, e.g. by saying ‘Don’t Miss Out And Grab Your Copy Today!’ or ‘Hurry The Last 7 Copies Left!’

#8 Use a great call to action – use a call to action to let your readers know what they need to do next to get whatever it is you’re offering, ‘Click Here And Get Your Copy Now’

#9 Test your sales funnel – optin to your squeeze page/landing page and make sure everything’s working the way it should Make sure there are no technical glitches

#10 Take a last look at your ad and scrutinize it – is there anything that could be improved? Think in terms of images, ad copy, placement, targeting etc.

Don’t get disheartened if at first you don’t get desired results. Tweak your ads, then rinse and repeat until you get it right. It’s all a matter of trial and error. Even if 9 out of 10 of your campaigns turn out to be unsuccessful you need to remember that you need only one successful Facebook ad campaign in order to make it in the online world!

I hope you’ve found this post useful. Are there any strategies that you’d like to share that made your Facebook ad campaign successful?

 

Day 6: Affiliate Marketer’s Journey Towards Freedom – Does Banner Advertising No Longer Work?

66.67 CTR BANNER ADVERTISING does banner advertising no longer work

Day 6: Affiliate Marketer’s Journey Towards Freedom – Does Banner Advertising No Longer Work?

We’ve probably all heard the term  ‘banner blind’, however, banner advertising is probably still one of the easiest ways of making money online. No technical skills are required and it’s very easy to set up. However, there are a few things you need to take into consideration when purchasing banner space. Rather than just taking my word read on to find out how I managed to get a whopping 71.43% CTR!

According to WordStream Average click-through rates for banner ads […] have been on the decline, but common wisdom is that a CTR above 2% is commendable. The average CTR is much lower (around 0.25%).

Two days ago, I went ahead and purchased a banner space through BuySellAds on a financial news site to promote my affiliate offer in the Internet marketing niche (not your typical choice for a make money online offer!). The site that I decided to go for is not even getting enough traffic for data to be collected but taking into consideration that it only cost me $25 to have it displayed for 30 days there’s not much risk involved, especially that I’ve tested it earlier on with a different type of offer and a completely different banner getting a decent CTR (click-through-rate) of 3.86%.

TIP #1: When purchasing a banner space go for a fixed amount  where you pay a fixed amount for 30 days rather than pay per 1,000 impressions – that way you’ll know exactly how much you’re spending (This is very important especially if you’re new to banner advertising!) In the right hand column you can see the different payment options including a fixed amount per 30 days or per each 1k impressions as displayed on BuySellAds:

does banner advertising no longer work

TIP# 2: Avoid rotating banners ads – you’ll have probably noticed by now that some publishers (site owners that sell banner advertising space) sell rotating ads – what this means is that rather than having your banner displayed all the time it rotates and you share the same banner space with a few other advertisers, which is a bit like sharing a room which you want to avoid at all cost!

TIP #3: Check how much traffic a site is getting by using a free tool www.similarweb.com You should aim for at least 60k per month to get a decent amount of clicks. Bounce rate (the lower the bounce rate the better as what this means is that visitors are more likely to visit a few pages rather than just one) and average time spent on the site is very important too! (this reflects the quality of the content – the more time they spend on the actual site the better). After all, you want to advertise on sites with a high quality content that engages its users.

TIP #4 Think outside the box. The fact that you’re promoting a make money online offer does not necessarily mean you should advertise on sites about Internet marketing (as you probably already know by now this can turn out to be quite costly!), instead think outside the box and experiment with different types of sites. What I’ve found works great with these type of offers are financial news sites and conservatives’ sites (which can come as a big surprise!)

How Did My Experiment Go?

This came as a huge surprise to me but two ads after my ad went live and I’m getting a whopping 66.67% CTR!!! (unheard of i the industry!). See my stats below (click on the image to enlarge):

66.67 CTR BANNER ADVERTISING

However, as you probably know by now, not all clicks were created equal. My biggest takeaway from this experiment is that a high CTR is NOT your aim. Why? While I had an EXTREMELY high CTR (and while it’s still too early to stay as it’s only been two days since my banner ad went life) this does not necessarily translate into a high opt-in rate (as of today no opt-ins whatsoever, however, as I’m getting more clicks this might soon change). So what initially seems like a great advertising space is in fact (at least for now!) a complete waste of time and money.

TIP #5: Make sure your banner is EASY to read, don’t use any fancy fonts (If it’s difficult to read for you there’s a good chance others will find it difficult to read too!)

TIP #6: Use colours that stand out against the site’s background, e.g. the dominating colour in my banner is red which makes it stand out against the grey background of the site

Why Did I Get Such A High CTR?

First of all, the banner I decided to choose stands out against the rather boring background. Secondly, it’s easy to read (no fancy fonts or small print difficult to read). Third, it’s high quality.  Personally, I prefer simple and ugly banners vs. glossy ones as I find them to work best! What is more, my ad is positioned right above the search box (you’ll be surprised how many clicks you can get if you place your ad right above the search box!). This works great mainly because it’s visible in the top right on their homepage and every time a visitor searches a specific term they see my ad.

TIP #6: Ad positioning is extremely important! You don’t want to display your ads in the graveyard of the site (read: below the font)*. Either aim for leaderboard banners or top right (e.g. above the search box). Also, make sure it’s visible on every page a visitor visits by checking relevant posts (you’ll find that on some forums or sites your ad will be displayed only on their homepage/main page but once a visitor visits related pages your ad is no longer visible).

*below the font means in the footer of the site after scrolling down to the very bottom of the page

How Can My Campaign Be Improved?

Currently, I’m getting a whopping 71.43 % CTR (yes, you read correctly!) when industry’s standard above 2% is commendable! While a high CTR is always desirable it’s not the be-all and end-all, especially if you’re not getting a good amount of opt-ins or sales. After all, at the end of the day you don’t want to spend all your advertising budget just to get clicks that you can’t even monetise on! With that being said, I’m going to keep tweaking it to make sure that my ad is congruent with my landing page as this could be one of the reasons why I’m not getting any opt-ins or perhaps my landing page does not convert that well after all. Another possibility is that the quality of traffic that I’m getting is low or perhaps I’m targeting the wrong type of audience!

I’ll keep you posted on the results of my experiment!

Please share your comments below.

List Building For Affiliate Marketing

list building for affiliate marketing

List Building For Affiliate Marketing

A very powerful and proven method in affiliate marketing is collecting people’s email addresses or creating a database which we’ll later on refer to as a list which you can promote affiliate products to. This is called list building.

There is a saying that is popular among internet marketers and it goes like “money is in the list.”

In fact, many super affiliates depend solely on selling affiliate products to their list and spend thousands of dollars growing their list.

It is a widely known fact that each subscriber is worth on average $1, meaning that if you have a list of 5,000 subscribers then you should be making on average $5,000 per month by promoting affiliate products to your list.

While this is totally an unproven concept, it still shows us that any quality list is guaranteed to make you profits especially if you are an affiliate marketer.

What is even more exciting about list building is that it can be done by anyone; it doesn’t matter if you are new to the affiliate marketing game or you are a more experienced and established affiliate marketer.

Whether you’re a newbie or an experienced affiliate marketer everyone has to follow basic steps in order to start generating leads. How well you do depends on the amount of traffic you generate to your leads capture page, and this is what has the main effect on the number of leads you capture in one single day (among other factors).

How to Capture Leads

In order to be able to collect emails to your list, you need to setup two basic things first:

  1. Lead Capture Page
  2. Autoresponder Service

Your leads capture page is where you ask your blog or website visitors to give you their email address in exchange for something you offer them (like content or newsletter).

Some affiliate marketers prefer to make their leads capture page as a squeeze page, which is a page solely dedicated to collecting emails and it looks like this:

list building for affiliate marketing

 

Other affiliate marketers will add their opt-in box in the sidebar of their blog. This doesn’t usually generate high opt-in rates in comparison to squeeze pages but if the blog design gives focus to the opt-in form then it can be as effective as landing pages.

A good example of blogs that optimized their design to capture leads is this:

list building for affiliate marketing 2

 

You can see how this blog put their opt-in form right in the top of the blog, and then the blog posts are right below it.

This gives a huge focus to the opt-in form and it will be the first thing your visitors will see.

To be able to capture leads you need an autoresponder service like Aweber or GetResponse.

These are the services that will store emails you collected, giving you a lot of tools to manage your newsletters and send them in a timely manner.

They also allow you to send a one-time email blast, which in affiliate marketing is very valuable in case you want to promote your affiliate product in a single email message.

There really is no other way for you to send emails to a massive number of subscribers, only an autoresponder service can guarantee that your email message will be delivered to your subscribers’ inbox and not to their spam box.

Increase Your Opt-in Rates

The secret to having a constant flow of subscribers on a daily basis is having a flow of traffic coming to your leads capture page.

Many affiliate marketers struggle to improve their opt-in rates, and in affiliate marketing high opt-in rates are a reflection of your copywriting and persuasion skills along with being able to provide valuable content to your visitors.

And to be able to achieve that, here are some steps you can work on:

  • Get targeted traffic
  • Write attractive copy
  • Provide valuable materials

Driving targeted traffic to your leads capture page is the same as driving traffic to your affiliate offers. You have few sources you can depend on.

SEO is a major source of traffic to a leads capture page, because the traffic coming from search engines is of high quality and people who do searches are usually hungry for content to read (which you can provide to them).

You need to head to Google Keyword Tool and do a search for your niche keyword:

list building for affiliate marketing 2

Try to pick the keywords with 500 or less searches, because they are usually long tails keywords and they are easy to compete for and do SEO for.

What you are offering in exchange for their emails should be highly relevant to the keyword you are trying to rank for. This will improve your opt-in rate and will provide you with daily flow of subscribers.

How you write your opt-in form copy including headlines and how you outline the benefits of your content is very important to getting high opt-in rates.

This is closely related to the copywriting field, being able to highlight, bold and underline certain keywords helps gives focus to the most important benefit you are offering.

Your leads capture page (if it is a squeeze page) should be short and concise, because you want to keep them interested in finding out what you are writing in the content you provide them.

Never satisfy their hunger in your squeeze page but keep them wanting more, this will lead to higher opt-in rates.

Some affiliate marketers will put a video to encourage them to subscribe. This is also a good technique because it gives them the feeling that you are real human that will take care of them and answer all their questions after they subscribe.

Providing your subscribers with materials like promo codes or PDF guide or even organizing a contest is very effective because such materials are rare.

It also lays out a great foundation for a relationship building and it establishes you as an authority.

Not to mention that being generous is the basis of any lucrative relationship. Always give more than you are taking.

How to Sell your Affiliate Product

Finally after you set everything up, the next step will be nurturing those leads you collected.

Constantly send out newsletters giving valuable tips and advice in your niche. But don’t send them emails every day, 3 times a week is a very good frequency and after one month you could send them your affiliate product.

If you promote your affiliate product to them in the first email after they sign up you won’t get many sales or get a good conversion rate. That’s because they still don’t know and trust you enough to buy what you recommend.

It gives them the impression that you are desperate to sell more than you are willing to offer them the help you promised when they subscribed.

Usually you if you nurtured you leads right; you could achieve an 8% sales conversion rate. Let’s say you have 1,000 leads and your affiliate commission is $30 then you could be making $2,400 and from only 1,000 subscribers which is a great return on investment.

The best thing about list building in affiliate marketing is that it is a long term strategy, and if you managed to collect 20,000 leads over the course of your affiliate marketing journey then you could focus only on your list and sell many affiliate products to them.

If you can find an affiliate marketing course (Affset training is one of them) you could learn a lot about list building as well and hopefully achieve great results in your first month.

Day 5: Affiliate Marketer’s Journey Towards Freedom

Day 5: Affiliate Marketer’s Journey Towards Freedom

If you’ve not heard from me for a while that’s because I’m a self-confessed lazy ass and am not a very consistent bunch. Yep, despite having a(n) (un)successful online business I struggle with procrastination and self-sabotage. (I’ve only recently learnt that this is a result of unresolved emotional issues from the past aka Emotional Intelligence. The good news though is it’s …curable!) Now, back to the point I was trying to make…

I have made some progress… albeit mainly downward since AdWords banned my site meaning that my worst dream came to fruition in the form of being cut off from my main source of traffic. As a result, my income that dried out practically overnight. In hindsight, this was an accident waiting to happen and although back then when a similar situation occurred I was able to take some steps to correct the course of action this time though it proved to be practically impossible to resolve.

Now, I’m having to act like a donkey on steroids not knowing which way to turn to replace my current source of income. I feel overwhelmed by information overload, procrastination and my inborn ability to self-sabotage that I have successfully practiced since the day I was conceived. This combined with a distance to myself results in a rather interesting mix of self-irony and self-pity.

As of May, I have made no profit at all. I was successful, however, at making a loss of more than $64.5 that I need to give myself credit for. It’s funny looking at a negative ROI (as if such a thing existed at all!) in my affiliate back office though.

With that being said, I’m a failure albeit a determined one. As Winston Churchill once said “Success is not final, failure is not fatal: it is the courage to continue that counts.” Well, since I have not been pronounced dead as of yet I might just as well continue on my path to self-destruction which some scholars for reasons unknown to me prefer to call self-realisation.

-If you change the way you look at things, the things you look at change.- - Wayne Dyer

Wayne Dyer, an internationally renowned author and speaker in the field of self-development who recently passed away, argues that “If you change the way you look at things the things you look at change.” Hm, I can’t help but think that whichever way I look at my ROI it appears to be… well, just that – negative.

Enough of my sarcastic sense of humour for now, my main focus is to take advantage of whatever faith I still have left in my abilities and use it build a list of raving fans and followers. You can expect to see me investing a program that promises to get me to 10,000 leads in 100 days. Since I’m going to document my journey you can expect my story to have you in fits of laughter as I follow the steps outlined in the program day by day.  How’s that for fun?

 

 

 

 

 

Analyzing How Affiliates Make Money Online

Analyzing How Affiliates Make Money Online

I study websites that make their income from affiliate marketing and I try to find out what works for them, what are the exact steps they follow to earn a good affiliate income.

The website I am analyzing in this article was listed on Flippa (I don’t want to mention it so as to respect the anonymity of the owner).

If you are an affiliate but not sure which niche is profitable, then you can follow the example here.

The Niche

My subject of analysis is a website in the web hosting niche, meaning that you can become an affiliate for many web hosting companies too.

Web hosting companies provide generous affiliate commissions, that’s because one client can be worth hundreds of dollars since anyone of us can host his website for years and pay on monthly basis.

Also there is a high demand in this niche as every day people buy web hosting plans to host their websites. So imagine earning an affiliate commission whenever you get the chance from this huge pool of buyers in this niche.

Just take a look at how many people look to buy a web hosting plan, and if you are an affiliate for any webhosting company then some of those people could end up buying from your affiliate link.

The Traffic

That was actually the good news, as the affiliate website I am analyzing doesn’t have much traffic and yet earns an average of $700 per month.

Take a look at the figures below (the stats is for 3 months). He actually got 1909 unique visitors in 3 months.

analyzing how affiliates make money (2)

That is about 22 visitors a day which is a very low number, a number you can achieve after one month of marketing work on your website.

And from what I noticed, over 95% of his traffic is coming from organic SEO (i.e. from Google searches).

Of course, if you managed to put in more effort on getting traffic to your own affiliate website, you can certainly beat these numbers by x10 folds.

I also took a deeper look on how he did his SEO, and in turns out what he did was rather simple and yet required some investment. I figured he invested in SEO because he wanted to get the results faster and at the end he did get his return of investment (as you will see in The Profits section below).

He depended on backlinks from PR websites (many of which require you to pay nowadays). Also he focused on getting forums backlinks (but this one is free).

Beside the SEO, I could see that he was recording lots of videos and uploading them on YouTube.

And I think YouTube videos can be vital in this niche, that’s because the web hosting niche has so many long tail keywords (sub niches) that are basically problems that people need solving.

Examples of such problems are:

  • How to setup wordpress blog
  • How to prevent DDoS attacks
  • And other hosting/blog related problems

And you can imagine, if you can showcase your knowledge to your videos viewers, you will certainly gain their trust and even recommend the webhosting company you are promoting as an affiliate.

 

The Social Media Properties

An interesting and at the same time expected technique by the affiliate was to create accounts on various social media websites, in effort to increase the sales channels and not depend solely on SEO.

Social Channel 1) YouTube (67 original videos)

His YouTube channel was not that popular (only 71 subscribers), however, his 67 videos have generated over 20,000 views.

Imagine how many did buy after watching his videos. And this just shows you how the web hosting niche is closely related to video content.

And around 80% of his videos were about how to install WordPress blog on your web host company.

This is rather a weakness from this affiliate, as he could have uploaded more diverse videos on various and broad web hosting related topics. And if you decided to get in this niche then certainly keep that in mind.

Social Channel 2)Vimeo (67 original videos)

He simply uploaded the same videos on YouTube to vimeo.com

The only thing to mention is that he got 0 subscribers and fewer views on Vimeo than on YouTube. This is not a surprise as YouTube is known to be the most visited video sharing site.

Social Channel 3) Daily Motion (67 original videos)

Same as YouTube and Vimeo, he uploaded the same videos to dailymotion.com

One thing to notice is that he got 2 subscribers and 4K viewers to his 67 videos, a moderate number but indeed more than that on Vimeo.

Social Channel 4) Pinterest Coupon Code Page

This was actually very smart of him, he used the photo sharing website Pinterest to post coupons to many web hosting companies he is an affiliate to.


Since a coupon could easily be presented in an image, this means that any photo sharing website can be a gold mine in this niche.

He got 1170+ followers and 128 coupons on his Pinterest account.

You can even use websites like Instagram to promote your coupons.

Social Channel 5) Facebook Page

This is rather the classic of social media promotion nowadays.

Our affiliate here created the Facebook page, and added all the coupon images and videos there.

This shows you that once you have your content (either videos or articles) you can curate and share them across multiple platforms to increase you exposure and at the same time doing all this with minimum effort.

Our affiliate managed to get only 181 likes, a number you can easily increase if you are looking for more successful Facebook campaign.

At the end, there are many social media websites out there that can help you in your affiliate marketing journey.

You just need to be smart on how you use each one of them to maximize your affiliate sales potential.

 

The Profits

And finally let’s look at how much this affiliate earned per month

analyzing how affiliates make money (3)

You can see that our affiliate was averaging $700 a month. And from what we have analyzed above you can certainly be sure that these figures can easily be doubled in 1 month and even increased to x10 folds over the course of the year.

But these figures tell us another story…

From as little as 22 unique visitors a day, you can earn over $700 monthly profits as an affiliate marketer.

In the end it comes down to a combination of the:

Right Niche + Traffic + Content + Hard Work

Follow this formula and you will find that making money as an affiliate is 100% attainable goal.

In my affiliate marketing course on affset.com I try to emphasize this point to my students.

Day 4: Affiliate Marketer’s Journey Towards Freedom

Day 4: Affiliate Marketer’s Journey Towards Freedom

I’ve not been very consistent but promise that will change. I now have people on my case so no more excuses!

Last weekend I attended a 2-day seminar “The Prosperity Power” hosted by Mark Anastasi. If you’re not aware you should know that Mark is one of the best Internet marketers in the world. He’s one of the very few people I follow. When I started out in Internet marketing my older sister exclaimed that “He’s got model looks!” and as of that I should follow his teachings! OK, it wasn’t quite like that but something along those lines 😉

Mark is a former security guard who was £7k in debt and eventually found himself homeless. He later made a fortune as an Internet marketer teaching people how to succeed online.

It was surreal seeing him perform on stage especially that I’ve been following him for years. I was surprised to learn that he has a great sense of humour. Nobody but Mark could get away with covering controversial topics, such as sex, religion and politics all in one! I think it takes a lot of charisma to pull an act like that.

Throughout the whole event I tried to stay out of the spotlight as much I could, however, I still managed to make …. a whole two friends! It’s about quality not quantity (talking of excuses!) I have a funny feeling they’re going to contribute to my growth as a person 😉

Now, about the ugly car I mentioned in one of my earlier posts… I never won it (thank God!) or anything else for that matter (read: severe depression) although my name was listed on yet another leaderboard (now this is new as it was an opt-ins leaderboard and I never got great results in terms of opt-ins)! My initial opt-in rate was over 80%!!!

Overall though, the launch turned out to be a …flop. Sales were scarce (half the sales I made last time), worse still they didn’t even cover my advertising budget so I actually made a loss.

The good thing though is getting great results in terms of opt-ins resulted in getting a new JV partner who contacted me after finding my name on the leaderboard. The only thing stopping me from going ahead with it is my rather small email list of … 130 or so people.

Now, we’re back to square one with list building. I can’t even take advantage of my contacts or JV offers for that matter until I build a list of a least 22k subscribers (that’s how big my JV partner’s list is).

There a few changes in terms of me running my business as I decided to hire an outsourcer! It cost me a total of… $1 for 40 hours of work (talking of bonuses!) So I got my Virtual Assistant, Jake to do 10 hours of online research for my new product. After the initial work is done I’m going to get him to slave for me for another 30 hours doing mindless work (only joking!)

Special thanks to Adam for reminding me to continue with the 30-day challenge 😉

Day 3: Affiliate Marketer’s Journey Towards Freedom

Day 3: Affiliate Marketer’s Journey Towards Freedom

You might remember that I invested $1,600 into solo ads last month. My solo went out on 11th and 13th December generating a total of 2396 clicks and 334 opt-ins. While I was expecting slightly better results in terms of conversions (0.005%) and optin rate (14%) I still generated two sales (one for $398, one for $198) and 3 more are still pending (they might or might not go through). However, I cannot know for sure that these sales were in fact a direct result of a solo ad as it could have easily been from visitors to my blog. It’s quite unfortunate that Google decided to unsuspend my website at the time when my solo was due to go out.

Either way, I’m planning on using the same solo ad provider for one of the affiliate launches in early January 2016. My goal is to win a JV contest, if not in terms of sales (last time I was at #26) then in terms of opt-ins. I have a pretty good chance of winning in either category. I’d be the happiest if I won a trip for two to Costa Rica… Not sure what I’d do with a first place prize anyway, one of the ugliest cars in the world, a Mini Cooper worth $20k?! Shipping it over continents would cost me a fortune! Harley Davidson is not my cup of tea either. Here’s what’s at stake…

Mini Cooper

I wouldn’t mind winning a cash prize in terms of opt-ins either. In fact, I’d probably be even happier with a cash prize (my credit card is insatiable!)

We already made plans with my boyfriend that we’ll be making a trip  to Canada to collect my ugly car just to sell it on! lol

We agreed with one of my coaching students that I’ll set up a Facebook ad for him for £50. I was wanting to charge him £200 for this service and that’s exactly what I should have done. In my mind this type of service is worth £200 but since he’s a nice guy I offered him a below market price. Now, I’m starting to regret my decision as I should have charged him exactly that! What was supposed to be a half an hour work turned out to be a major effort! All because his payment method was rejected. I’ve already spent a few hours on the phone trying to fix the problem that’s not even my fault. I fulfilled my promise and delivered work on time. In fact, I had to create the same ad 4 times already! It was approved first but because the payment method was rejected the advertising account was deactivated meaning it’s not even live yet. I really do not want to charge the guy more as that’s what we agreed to but I’m really starting to lose my patience with how things are… I’ve already done more work than what I had initially agreed to and we’re not even done yet. If worse comes to worse I’ll refund him the money that he’s already paid. It’s sad because he’s a totally nice guy!

 

Affiliate Commissions: $2,019.60 this month so far (as of 16/12/2015)

Refunds: $413.80 this month

Subscribers: 123 in total

Lessons learnt: charge what you’re worth (don’t charge any more or any less than that regardless of how nice the person is – people will always take advantage of you)

 

 

Day 2: Affiliate Marketer’s Journey Towards Freedom

Day 2: Affiliate Marketer’s Journey Towards Freedom

Last night I spent a few hours editing my site so that it complies with Google AdWords policies. My site was suspended for more than a week now. Little to say, it’s been very stressful for me as my main source of income dried out virtually overnight.

I’ve had some success though getting a refund from the founder of Feedspot (if you’re not familiar, Feedspot enables you to keep up with all your favourite websites in one place), Anuj Agarwal, a rather canny Indian entrepreneur who was cheeky enough to refuse to issue a refund to me after I forgot to cancel my account with them after an initial one year’s free trial. He was cheeky enough to ask me to withdraw my PayPal claim offering instead to cancel my subscription. Given the fact that he keep ignoring my emails for over a month I was adamant not to let him get away with it! Persistence pays off! The money was credited back to my account.

If that was not enough, my name was listed on two different leaderboards – I’m just a few positions behind the legendary Brian Tracy. One of my Internet marketing friends even went to great lengths to find out how many Facebook followers he has. With 1,377,566 Facebook fans compared to my 23 makes it look rather grotesque!

sales leaderboard brian tracy me 9

To my surprise just today I received an email from Karl Moore’s JV manager: “You and Karl were both present on some recent leaderboards so he asked to get in touch with you to see whether you’d be interested in a potential JV or collaboration?” Karl Moore wants to work with me?! Yay! Looks like I made a name for myself!

A week ago I invested HEAVILY (it’s capitalized because $1,600 is a lot of money!!!) into solo ads from a reputable solo ad provider. My solo ad is due to go out on 11th and 13th (as you can see I am not superstitious) December. I am hoping this will compensate for the fact that I am not getting as much traffic as I used to!

If this works I’m planning to do the same for one of the launches I’m planning to promote in January 2016.

Subscribers: 120 (3 unsubscribes, 1 opt-in)

Failures: My site has been suspended for over a week now

Success: Got a refund from Feedspot; Karl Moore wants to work with me; My name was listed on two different sales leaderboards just a few positions behind Brian Tracy

Money made in November: $7,455.66 (£4,947.89) – my goal was to make $5k!!!

 

Day 1: An Affiliate Marketer’s Journey Towards Freedom

Day 1: An Affiliate Marketer’s Journey Towards Freedom

I’ve once heard of a guy who documented his online marketing journey towards financial freedom. While I can’t recall what the guy’s name was, apparently, even to this day he’s still getting traffic to his blog on that particular topic!

So I decided to replicate his steps in the hope that it might help other Internet marketers out there. I’d certainly find such content very useful as many people embarking on this Internet marketing journey feel overwhelmed with information overload not knowing where to turn, what to do, who to follow and what products to promote…

My goal is to document my Internet marketing journey for the next 30 days by sharing my insights, what I’ve learnt, the obstacles I came across and my everyday successes and failures.

So here we go!

Today, I’m full of mixed emotions. On one hand, I’m under a lot of stress as Google suspended my site so I can no longer send traffic to my blog, meaning that I need to rethink my whole marketing strategy. The lesson I learnt from that experience is: NEVER over-rely on just one source of traffic!

On the other hand, just today I received an email from Mark Low telling me that I’m one of the top affiliates for John Assaraf’s at #25! I’m super excited as my earnings per optin are through the roof at $122.21 per optin!!! (much higher than any other top affiliates). Just to give you an idea, the second highest earnings per optin were $19 per optin. Quite a difference, huh? Little to say, I am proud of myself!

However, as I mentioned earlier my success was overshadowed by the news that my site was suspended. I still hold onto hope that they will reverse their decision.

In the meantime, I set up Facebook ads to compensate for the traffic lost due to the fact that I can no longer drive traffic to my blog using AdWords.

I cannot stress the importance of having multiple sources of traffic and not overly relying on just one source of traffic, be it Google, Facebook or Bing. If you rely on just one source of traffic you don’t have a business. Period!

As a part of my contingency plan should Google permanently suspend my site I went onto to purchase 3 gigs on Fiverr. My plan is to use article marketing to drive traffic to my brand new site: www.fasttracktohappiness.com (there’s not much there at the moment). My goal is to use original content to drive traffic to my brand new site with a view to build an email list of raving personal development fans.

Stayed tuned as tomorrow I’m going to use my boyfriend as a guinea pig as we’ll be setting up his very first Facebook ad campaign (please note my boyfriend has no previous experience in Internet marketing whatsoever!) Watch this space I’m going to share with you the results of my experiment!

What I did today: Set up a Facebook ads campaign, Went onto purchase 3 gigs on Fiverr (article writing), Emailed my list – scheduled to go out tomorrow and Saturday (promo), Wrote this post

Lessons learnt: Have multiple sources of traffic – if you rely too much on just one source of traffic you don’t have a business!

Successes: My name was listed as one of the top affiliates for John Assaraf’s affiliate program

Failures: Google suspended my site

How to Sell Affiliate Products?

How to Sell Affiliate Products

Many super affiliates boast about making thousands or even tens of thousands of dollars per month. This can lead some to believe that selling affiliate products is easy, when the opposite is actually true. Becoming a successful affiliate marketer takes more than you think. It requires dedication, the right products, and the right strategies. Here’s what you need to know about how to sell affiliate products:

Where to Find Products to Sell

The biggest hurdle most affiliates come across is actually finding something to sell. Here, there are essentially two different tactics you can take. The first approach is simple, you find products that you truly care about and love and market those products.  Or you find products that are likely to make you the most money, and sell those products. The two tactics are not necessarily mutually exclusive, but it is important to know which factor is most important to you.

Some of the best places to look for products to sell is on affiliate networks. Networks like Commission Junction, ClickBank and JVZoo have a huge variety of products available to those who want to become affiliate marketers.

How to Sell Affiliate Products

Here are some of the most common strategies affiliate marketers use to sell their products:

  1. Write a review. Writing a review of a product is a great way to sell something. Most consumers rely heavily on reviews in order to determine which products they want to buy, so detailed content telling them the benefits of a product they are interested in purchasing is likely to bring your traffic and commissions.
  1. Report an authentic experience. Consumers can sense disingenuousness, and it will drive them away from you. Instead, be genuine, whether you are writing a story or creating a review. If you veil a sales pitch in a review, people will see through it immediately and will click away immediately.
  1. Build your email list. Selling products to an email list is even easier than selling them to blog readers or website visitors. Start building a list of raving subscribers by including an opt-in box on your blog.
  1. Go with tried and true. Before you hop on the bandwagon of some latest craze or yet another shiny object, look for products that other affiliates have had some success with. This will give you a much return on investment, as you already know there is a market for them. Don’t try to reinvent the wheel. Take advantage of what’s already working and copy it!

Good luck!