List Building For Affiliate Marketing

list building for affiliate marketing

List Building For Affiliate Marketing

A very powerful and proven method in affiliate marketing is collecting people’s email addresses or creating a database which we’ll later on refer to as a list which you can promote affiliate products to. This is called list building.

There is a saying that is popular among internet marketers and it goes like “money is in the list.”

In fact, many super affiliates depend solely on selling affiliate products to their list and spend thousands of dollars growing their list.

It is a widely known fact that each subscriber is worth on average $1, meaning that if you have a list of 5,000 subscribers then you should be making on average $5,000 per month by promoting affiliate products to your list.

While this is totally an unproven concept, it still shows us that any quality list is guaranteed to make you profits especially if you are an affiliate marketer.

What is even more exciting about list building is that it can be done by anyone; it doesn’t matter if you are new to the affiliate marketing game or you are a more experienced and established affiliate marketer.

Whether you’re a newbie or an experienced affiliate marketer everyone has to follow basic steps in order to start generating leads. How well you do depends on the amount of traffic you generate to your leads capture page, and this is what has the main effect on the number of leads you capture in one single day (among other factors).

How to Capture Leads

In order to be able to collect emails to your list, you need to setup two basic things first:

  1. Lead Capture Page
  2. Autoresponder Service

Your leads capture page is where you ask your blog or website visitors to give you their email address in exchange for something you offer them (like content or newsletter).

Some affiliate marketers prefer to make their leads capture page as a squeeze page, which is a page solely dedicated to collecting emails and it looks like this:

list building for affiliate marketing

 

Other affiliate marketers will add their opt-in box in the sidebar of their blog. This doesn’t usually generate high opt-in rates in comparison to squeeze pages but if the blog design gives focus to the opt-in form then it can be as effective as landing pages.

A good example of blogs that optimized their design to capture leads is this:

list building for affiliate marketing 2

 

You can see how this blog put their opt-in form right in the top of the blog, and then the blog posts are right below it.

This gives a huge focus to the opt-in form and it will be the first thing your visitors will see.

To be able to capture leads you need an autoresponder service like Aweber or GetResponse.

These are the services that will store emails you collected, giving you a lot of tools to manage your newsletters and send them in a timely manner.

They also allow you to send a one-time email blast, which in affiliate marketing is very valuable in case you want to promote your affiliate product in a single email message.

There really is no other way for you to send emails to a massive number of subscribers, only an autoresponder service can guarantee that your email message will be delivered to your subscribers’ inbox and not to their spam box.

Increase Your Opt-in Rates

The secret to having a constant flow of subscribers on a daily basis is having a flow of traffic coming to your leads capture page.

Many affiliate marketers struggle to improve their opt-in rates, and in affiliate marketing high opt-in rates are a reflection of your copywriting and persuasion skills along with being able to provide valuable content to your visitors.

And to be able to achieve that, here are some steps you can work on:

  • Get targeted traffic
  • Write attractive copy
  • Provide valuable materials

Driving targeted traffic to your leads capture page is the same as driving traffic to your affiliate offers. You have few sources you can depend on.

SEO is a major source of traffic to a leads capture page, because the traffic coming from search engines is of high quality and people who do searches are usually hungry for content to read (which you can provide to them).

You need to head to Google Keyword Tool and do a search for your niche keyword:

list building for affiliate marketing 2

Try to pick the keywords with 500 or less searches, because they are usually long tails keywords and they are easy to compete for and do SEO for.

What you are offering in exchange for their emails should be highly relevant to the keyword you are trying to rank for. This will improve your opt-in rate and will provide you with daily flow of subscribers.

How you write your opt-in form copy including headlines and how you outline the benefits of your content is very important to getting high opt-in rates.

This is closely related to the copywriting field, being able to highlight, bold and underline certain keywords helps gives focus to the most important benefit you are offering.

Your leads capture page (if it is a squeeze page) should be short and concise, because you want to keep them interested in finding out what you are writing in the content you provide them.

Never satisfy their hunger in your squeeze page but keep them wanting more, this will lead to higher opt-in rates.

Some affiliate marketers will put a video to encourage them to subscribe. This is also a good technique because it gives them the feeling that you are real human that will take care of them and answer all their questions after they subscribe.

Providing your subscribers with materials like promo codes or PDF guide or even organizing a contest is very effective because such materials are rare.

It also lays out a great foundation for a relationship building and it establishes you as an authority.

Not to mention that being generous is the basis of any lucrative relationship. Always give more than you are taking.

How to Sell your Affiliate Product

Finally after you set everything up, the next step will be nurturing those leads you collected.

Constantly send out newsletters giving valuable tips and advice in your niche. But don’t send them emails every day, 3 times a week is a very good frequency and after one month you could send them your affiliate product.

If you promote your affiliate product to them in the first email after they sign up you won’t get many sales or get a good conversion rate. That’s because they still don’t know and trust you enough to buy what you recommend.

It gives them the impression that you are desperate to sell more than you are willing to offer them the help you promised when they subscribed.

Usually you if you nurtured you leads right; you could achieve an 8% sales conversion rate. Let’s say you have 1,000 leads and your affiliate commission is $30 then you could be making $2,400 and from only 1,000 subscribers which is a great return on investment.

The best thing about list building in affiliate marketing is that it is a long term strategy, and if you managed to collect 20,000 leads over the course of your affiliate marketing journey then you could focus only on your list and sell many affiliate products to them.

If you can find an affiliate marketing course (Affset training is one of them) you could learn a lot about list building as well and hopefully achieve great results in your first month.

Analyzing How Affiliates Make Money Online

Analyzing How Affiliates Make Money Online

I study websites that make their income from affiliate marketing and I try to find out what works for them, what are the exact steps they follow to earn a good affiliate income.

The website I am analyzing in this article was listed on Flippa (I don’t want to mention it so as to respect the anonymity of the owner).

If you are an affiliate but not sure which niche is profitable, then you can follow the example here.

The Niche

My subject of analysis is a website in the web hosting niche, meaning that you can become an affiliate for many web hosting companies too.

Web hosting companies provide generous affiliate commissions, that’s because one client can be worth hundreds of dollars since anyone of us can host his website for years and pay on monthly basis.

Also there is a high demand in this niche as every day people buy web hosting plans to host their websites. So imagine earning an affiliate commission whenever you get the chance from this huge pool of buyers in this niche.

Just take a look at how many people look to buy a web hosting plan, and if you are an affiliate for any webhosting company then some of those people could end up buying from your affiliate link.

The Traffic

That was actually the good news, as the affiliate website I am analyzing doesn’t have much traffic and yet earns an average of $700 per month.

Take a look at the figures below (the stats is for 3 months). He actually got 1909 unique visitors in 3 months.

analyzing how affiliates make money (2)

That is about 22 visitors a day which is a very low number, a number you can achieve after one month of marketing work on your website.

And from what I noticed, over 95% of his traffic is coming from organic SEO (i.e. from Google searches).

Of course, if you managed to put in more effort on getting traffic to your own affiliate website, you can certainly beat these numbers by x10 folds.

I also took a deeper look on how he did his SEO, and in turns out what he did was rather simple and yet required some investment. I figured he invested in SEO because he wanted to get the results faster and at the end he did get his return of investment (as you will see in The Profits section below).

He depended on backlinks from PR websites (many of which require you to pay nowadays). Also he focused on getting forums backlinks (but this one is free).

Beside the SEO, I could see that he was recording lots of videos and uploading them on YouTube.

And I think YouTube videos can be vital in this niche, that’s because the web hosting niche has so many long tail keywords (sub niches) that are basically problems that people need solving.

Examples of such problems are:

  • How to setup wordpress blog
  • How to prevent DDoS attacks
  • And other hosting/blog related problems

And you can imagine, if you can showcase your knowledge to your videos viewers, you will certainly gain their trust and even recommend the webhosting company you are promoting as an affiliate.

 

The Social Media Properties

An interesting and at the same time expected technique by the affiliate was to create accounts on various social media websites, in effort to increase the sales channels and not depend solely on SEO.

Social Channel 1) YouTube (67 original videos)

His YouTube channel was not that popular (only 71 subscribers), however, his 67 videos have generated over 20,000 views.

Imagine how many did buy after watching his videos. And this just shows you how the web hosting niche is closely related to video content.

And around 80% of his videos were about how to install WordPress blog on your web host company.

This is rather a weakness from this affiliate, as he could have uploaded more diverse videos on various and broad web hosting related topics. And if you decided to get in this niche then certainly keep that in mind.

Social Channel 2)Vimeo (67 original videos)

He simply uploaded the same videos on YouTube to vimeo.com

The only thing to mention is that he got 0 subscribers and fewer views on Vimeo than on YouTube. This is not a surprise as YouTube is known to be the most visited video sharing site.

Social Channel 3) Daily Motion (67 original videos)

Same as YouTube and Vimeo, he uploaded the same videos to dailymotion.com

One thing to notice is that he got 2 subscribers and 4K viewers to his 67 videos, a moderate number but indeed more than that on Vimeo.

Social Channel 4) Pinterest Coupon Code Page

This was actually very smart of him, he used the photo sharing website Pinterest to post coupons to many web hosting companies he is an affiliate to.


Since a coupon could easily be presented in an image, this means that any photo sharing website can be a gold mine in this niche.

He got 1170+ followers and 128 coupons on his Pinterest account.

You can even use websites like Instagram to promote your coupons.

Social Channel 5) Facebook Page

This is rather the classic of social media promotion nowadays.

Our affiliate here created the Facebook page, and added all the coupon images and videos there.

This shows you that once you have your content (either videos or articles) you can curate and share them across multiple platforms to increase you exposure and at the same time doing all this with minimum effort.

Our affiliate managed to get only 181 likes, a number you can easily increase if you are looking for more successful Facebook campaign.

At the end, there are many social media websites out there that can help you in your affiliate marketing journey.

You just need to be smart on how you use each one of them to maximize your affiliate sales potential.

 

The Profits

And finally let’s look at how much this affiliate earned per month

analyzing how affiliates make money (3)

You can see that our affiliate was averaging $700 a month. And from what we have analyzed above you can certainly be sure that these figures can easily be doubled in 1 month and even increased to x10 folds over the course of the year.

But these figures tell us another story…

From as little as 22 unique visitors a day, you can earn over $700 monthly profits as an affiliate marketer.

In the end it comes down to a combination of the:

Right Niche + Traffic + Content + Hard Work

Follow this formula and you will find that making money as an affiliate is 100% attainable goal.

In my affiliate marketing course on affset.com I try to emphasize this point to my students.

How to Sell Affiliate Products?

How to Sell Affiliate Products

Many super affiliates boast about making thousands or even tens of thousands of dollars per month. This can lead some to believe that selling affiliate products is easy, when the opposite is actually true. Becoming a successful affiliate marketer takes more than you think. It requires dedication, the right products, and the right strategies. Here’s what you need to know about how to sell affiliate products:

Where to Find Products to Sell

The biggest hurdle most affiliates come across is actually finding something to sell. Here, there are essentially two different tactics you can take. The first approach is simple, you find products that you truly care about and love and market those products.  Or you find products that are likely to make you the most money, and sell those products. The two tactics are not necessarily mutually exclusive, but it is important to know which factor is most important to you.

Some of the best places to look for products to sell is on affiliate networks. Networks like Commission Junction, ClickBank and JVZoo have a huge variety of products available to those who want to become affiliate marketers.

How to Sell Affiliate Products

Here are some of the most common strategies affiliate marketers use to sell their products:

  1. Write a review. Writing a review of a product is a great way to sell something. Most consumers rely heavily on reviews in order to determine which products they want to buy, so detailed content telling them the benefits of a product they are interested in purchasing is likely to bring your traffic and commissions.
  1. Report an authentic experience. Consumers can sense disingenuousness, and it will drive them away from you. Instead, be genuine, whether you are writing a story or creating a review. If you veil a sales pitch in a review, people will see through it immediately and will click away immediately.
  1. Build your email list. Selling products to an email list is even easier than selling them to blog readers or website visitors. Start building a list of raving subscribers by including an opt-in box on your blog.
  1. Go with tried and true. Before you hop on the bandwagon of some latest craze or yet another shiny object, look for products that other affiliates have had some success with. This will give you a much return on investment, as you already know there is a market for them. Don’t try to reinvent the wheel. Take advantage of what’s already working and copy it!

Good luck!

How To Sell Affiliate Products?

How To Sell Affiliate Products?

Making a passive income online can be a simple process by knowing your audience and what  products they would be interested in. If you have a blog or website than setting up a way to profit from affiliate products should be relatively easy to do. If done properly it can help you earn you a substantial income month after month. Wouldn’t it be great if you could do all the work just once and enjoy a recurring income for months or even years to come while sleeping or watching TV? Placing affiliate offers on your sites cannot only be profitable but also requires a relatively low effort and can help build your credibility.

Have A Solid Audience

If you are just starting a blog or website taking the plunge into selling affiliate products may not be your best option at the moment. In order to reap the rewards of selling affiliate products you need to have an audience to present them to. No audience, no income. Begin by first establishing your blog or website and gaining followers. Building up your reader and fan base will enable you to engage with them and better predict what kind of products or services they will be interested in. You will also have a better understanding of the right way to present the products to your readers that make them  more appealing to your potential buyers.

Promote Products You Are Passionate About

If you’re not so keen on the products you promote do not expect your audience to buy them either. In order to get people interested in the products you are promoting you need to be genuine and honest. Your audience needs to believe that this is something that can really help them and that they can trust that you are writing about it from a personal standpoint. Know everything about the product and relay your personal experience with the product to your audience.  Test it yourself first if possible and do not offer misleading information. In the long run this will hurt your credibility and your followers will be reluctant to trust you again.

 Affiliate Product Options

When it comes to affiliate products there are three main options you can choose from to make some extra income. Promoting or reviewing products on your site may not always be necessary. You can choose from pay per sale, pay per click or pay per lead. Only the pay per sale option requires a sale to actually happen for you to get paid. Pay per click might work for you if you have a content rich site. You get paid every time a visitor clicks on one of the ads displayed on your website (they do not have to make a purchase). This is typically done by displaying ads or banners on your site with a call to action for a visitor to click on. Pay per lead is calculated by the number of visitors to any given site that give away their contact information, such as their email address or contact number. You get paid for every visitor who  fills out a form on a destination site.

Including affiliate products on your site can generate you a hefty income but you need to carefully think about what your readers and audience wants. Start off with just two or three affiliate products and keep track of how your audience is responding to them. You may want to start off with a comparison of products. This allows you to compare multiple products in one post, meaning you can better judge which one is generating the most interest and income.