List Building For Affiliate Marketing
A very powerful and proven method in affiliate marketing is collecting people’s email addresses or creating a database which we’ll later on refer to as a list which you can promote affiliate products to. This is called list building.
There is a saying that is popular among internet marketers and it goes like “money is in the list.”
In fact, many super affiliates depend solely on selling affiliate products to their list and spend thousands of dollars growing their list.
It is a widely known fact that each subscriber is worth on average $1, meaning that if you have a list of 5,000 subscribers then you should be making on average $5,000 per month by promoting affiliate products to your list.
While this is totally an unproven concept, it still shows us that any quality list is guaranteed to make you profits especially if you are an affiliate marketer.
What is even more exciting about list building is that it can be done by anyone; it doesn’t matter if you are new to the affiliate marketing game or you are a more experienced and established affiliate marketer.
Whether you’re a newbie or an experienced affiliate marketer everyone has to follow basic steps in order to start generating leads. How well you do depends on the amount of traffic you generate to your leads capture page, and this is what has the main effect on the number of leads you capture in one single day (among other factors).
How to Capture Leads
In order to be able to collect emails to your list, you need to setup two basic things first:
- Lead Capture Page
- Autoresponder Service
Your leads capture page is where you ask your blog or website visitors to give you their email address in exchange for something you offer them (like content or newsletter).
Some affiliate marketers prefer to make their leads capture page as a squeeze page, which is a page solely dedicated to collecting emails and it looks like this:
Other affiliate marketers will add their opt-in box in the sidebar of their blog. This doesn’t usually generate high opt-in rates in comparison to squeeze pages but if the blog design gives focus to the opt-in form then it can be as effective as landing pages.
A good example of blogs that optimized their design to capture leads is this:
You can see how this blog put their opt-in form right in the top of the blog, and then the blog posts are right below it.
This gives a huge focus to the opt-in form and it will be the first thing your visitors will see.
To be able to capture leads you need an autoresponder service like Aweber or GetResponse.
These are the services that will store emails you collected, giving you a lot of tools to manage your newsletters and send them in a timely manner.
They also allow you to send a one-time email blast, which in affiliate marketing is very valuable in case you want to promote your affiliate product in a single email message.
There really is no other way for you to send emails to a massive number of subscribers, only an autoresponder service can guarantee that your email message will be delivered to your subscribers’ inbox and not to their spam box.
Increase Your Opt-in Rates
The secret to having a constant flow of subscribers on a daily basis is having a flow of traffic coming to your leads capture page.
Many affiliate marketers struggle to improve their opt-in rates, and in affiliate marketing high opt-in rates are a reflection of your copywriting and persuasion skills along with being able to provide valuable content to your visitors.
And to be able to achieve that, here are some steps you can work on:
- Get targeted traffic
- Write attractive copy
- Provide valuable materials
Driving targeted traffic to your leads capture page is the same as driving traffic to your affiliate offers. You have few sources you can depend on.
SEO is a major source of traffic to a leads capture page, because the traffic coming from search engines is of high quality and people who do searches are usually hungry for content to read (which you can provide to them).
You need to head to Google Keyword Tool and do a search for your niche keyword:
Try to pick the keywords with 500 or less searches, because they are usually long tails keywords and they are easy to compete for and do SEO for.
What you are offering in exchange for their emails should be highly relevant to the keyword you are trying to rank for. This will improve your opt-in rate and will provide you with daily flow of subscribers.
How you write your opt-in form copy including headlines and how you outline the benefits of your content is very important to getting high opt-in rates.
This is closely related to the copywriting field, being able to highlight, bold and underline certain keywords helps gives focus to the most important benefit you are offering.
Your leads capture page (if it is a squeeze page) should be short and concise, because you want to keep them interested in finding out what you are writing in the content you provide them.
Never satisfy their hunger in your squeeze page but keep them wanting more, this will lead to higher opt-in rates.
Some affiliate marketers will put a video to encourage them to subscribe. This is also a good technique because it gives them the feeling that you are real human that will take care of them and answer all their questions after they subscribe.
Providing your subscribers with materials like promo codes or PDF guide or even organizing a contest is very effective because such materials are rare.
It also lays out a great foundation for a relationship building and it establishes you as an authority.
Not to mention that being generous is the basis of any lucrative relationship. Always give more than you are taking.
How to Sell your Affiliate Product
Finally after you set everything up, the next step will be nurturing those leads you collected.
Constantly send out newsletters giving valuable tips and advice in your niche. But don’t send them emails every day, 3 times a week is a very good frequency and after one month you could send them your affiliate product.
If you promote your affiliate product to them in the first email after they sign up you won’t get many sales or get a good conversion rate. That’s because they still don’t know and trust you enough to buy what you recommend.
It gives them the impression that you are desperate to sell more than you are willing to offer them the help you promised when they subscribed.
Usually you if you nurtured you leads right; you could achieve an 8% sales conversion rate. Let’s say you have 1,000 leads and your affiliate commission is $30 then you could be making $2,400 and from only 1,000 subscribers which is a great return on investment.
The best thing about list building in affiliate marketing is that it is a long term strategy, and if you managed to collect 20,000 leads over the course of your affiliate marketing journey then you could focus only on your list and sell many affiliate products to them.
If you can find an affiliate marketing course (Affset training is one of them) you could learn a lot about list building as well and hopefully achieve great results in your first month.