Category Archives: online business

What’s The Best Time To Post On Facebook?

What’s The Best Time To Post On Facebook?

The less people want to be at work, the more they are on Facebook!

Buddy Media

When’s the best time to post on Facebook?

This infographic from Quick Sprout contains a lot of useful best time to post on Facebook and other social media, such as Twitter and LinkedIn:

86% of posts are published during the work week with engagement peaking on Thursday and Friday.

Engagement rates fall 3.5% below average for posts published Monday through Wednesday

In correlation “The Happiness Index” on Facebook spikes by 10% on Friday

The optimal time to post is early afternoon in the time zone with most of your audience:

  • 1pm to get most shares
  • 3pm to get most clicks
  • broader suggestion of any time between 9am-7pm

Source: SocialSprout

whats the best time to post on facebook

According to SurePayroll’s blog the best time to post on Facebook is 1pm-4pm as it results in the highest average click through. Peak times happen on Wednesdays 3pm.

Now, that we know what the best time to post on Facebook is it’s time to find out what the worst time to post on Facebook is. The worst time to post on Facebook are weekends before 8am and after 8pm:

what is the best time to post on facebook

Posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.

Source: FastCompany

Do you agree or disagree with this post What Is The Best Time To Post On Facebook?

How to Get Paid for Your Time on Twitter

How to Get Paid to Tweet: A Comprehensive Tell-All Guide

This guide will show you in detail how you can use Twitter as a powerful word-of-mouth advertising tool and make some pretty decent money by doing so.

Every method, program, or system discussed in this guide is 100% free, and you don’t have to sign up with any e-mail marketing list to get the information you need.

Before we jump into it, we need to be clear on something. Making money with Twitter is not nearly as easy as some people would have you believe. Many people that set out to make money with Twitter never manage to earn more than a few dollars a month.

To make good money with Twitter, you must be prepared to work hard and maintain a positive mindset. When I first started out with Twitter I made many mistakes that cost me followers and subjected me to abuse. I’m happy to say these things don’t happen to me any more. My methods for making money with Twitter are the results of three years of trial and error. They are ethical and can really help you improve your standing in the online community.

A Little Bit About How People Make Money With Twitter

There are basically two ways to make money with Twitter. You can use it to promote your own products and services, or you can promote other people’s products and services. This guide will focus on promoting other people’s products and services through the use of third-party social media marketing services, a practice often called “paid to tweet”.

You can also easily apply the methods and strategies in this guide to advertising and selling your own products and services.

What This Guide Does Not Cover

This guide does not cover how to get paid for following people, how to sell your Twitter account, or how to get paid for sending direct messages. Selling your Twitter account is against Twitter’s terms of service, and in general is not a nice thing to do to your followers.

Getting paid to follow people is pointless. It will greatly degrade your Twitter experience and chances are it will only earn you a couple of dollars at best.

Before We Get Started You Will Need To…

If you haven’t already, you will need to sign up for a Twitter account. The information in this part of my guide assumes you are already familiar with the service. For those new to Twitter, I’ve put explanations of the basics plus general tips in the second half of this Hub.

You should also create accounts with the following free services:

  • SponsoredTweets (My favorite social media marketing service and also the most reputable)
  • TraffUp (optional; can help you get more followers)
  • Twiends (optional; can help you get more followers)

If you have any further questions, would like some personal advice or if you just want to say hello, feel free to contact me via HubPages or Twitter (@jam3rr).

An Introduction to Social Media Marketing Services

Social media advertising/marketing services act as the middle man between advertisers and tweeters or the users of other social networks. These are the services that actually make it possible for you to get paid to tweet.

Some social media marketing services specialize in specific areas. Some services are great at connecting regular tweeters with advertisers while others are great at connecting celebrities with advertisers.

The rest of this guide covers the most popular social marketing services that you can use for free to earn money on Twitter. The services we will be taking a look at are:

  • SponsoredTweets
  • MyLikes
  • Twittad

SponsoredTweets

SponsoredTweets is a social media advertising service by IZEA. SponsoredTweets gives people, small businesses and major brands access to both affordable and effective word of mouth advertising on Twitter.

As a tweeter (publisher) you have the potential to earn money by tweeting sponsored tweets or CPC (cost per click) offers. Access to the SponsoredTweets platform is free for both tweeters and advertisers, although as a tweeter you can upgrade to a Pro account for a small monthly fee (more on this below).

Getting Offers for Sponsored Tweets

It’s time to find a sponsor—or rather, it’s time to have a sponsor find you. Unlike other advertising platforms, SponsoredTweets doesn’t present you with a list of offers: Sponsors find you. It’s up to you to be found and keep the advertisers that find you happy.

At the end of the day advertisers want to make money and they want to do it with as little investment as possible. When seeking sponsorship you MUST keep this in mind, If you provide advertisers with a good return on their investment (ROI) you will succeed.

Setting Your Price

All too often I see people that have priced themselves out of the game. When you are first starting out you shouldn’t charge more then two or three dollars per tweet, regardless of how many followers you have. If you want to charge more, you really must be able to motivate people to buy. This requires engaged followers (more on this below).

Being discovered by sponsors isn’t too difficult if you set your tags correctly. You should use tags that directly reflect what you tweet about. For example, if you tweet about anything and everything like most people do, then you should use the “general” tag. SponsoredTweets lets you use up to 10 tags, and you should make use of each and every one of them.

The Waiting Game

Getting sponsored can take a while, so be patient. Your first sponsorship will most likely come a few weeks after you register. After that, provided you are making an effort to tweet “correctly,” you should start seeing sponsorship offers more regularly.

When you get an offer, check the landing page before accepting to make sure it’s something you would normally share. When it comes time to write the sponsored tweet you should do your best to write in a way that encourages conversation or positive action.

Some tips to keep in mind when crafting a sponsored tweet:

  • Don’t use marketing lingo or buzz words. Be a human.
  • Never mislead anyone or use earning examples such as “I earned $25,599 in one day.”
  • Don’t use language that would offend anyone. Think hard about the words you use.

Be Recognized for Being a Professional

Pro SponsoredTweets accounts give professional tweeters a few extra perks and enable them to be seen for what they are: professionals.

You don’t need a Pro account to earn money from SponsoredTweets. But If you are a professional tweeter then it’s a great way to get the recognition you deserve for your hard work. Benefits of a Pro account include:

  • Pro badge
  • Increased visibility (priority sorting)
  • Lower cash-out threshold

You can try a Pro account for 30 days at no cost. However after that it’s $1.95 per month.

Tweeting CPC Offers

CPC (cost per click) offers are a great way to bring in a few more dollars with the SponsoredTweets system. These offers pay you a pre-defined amount for each click you generate.

Before you even consider looking into a CPC offer you should check its landing page. As with sponsored tweets, if the page isn’t something you would normally share, then forget about the offer. You won’t get many clicks and it will tarnish your reputation on Twitter.

Never accept offers that are at the lower end of the scale. This pushes down the price of future offers and allows cheap advertisers to take advantage of your hard work.

Most CPC offers will come with instructions on how the tweet should be written. If an offer does not come with any instructions, then you should write the tweet in a way that drives either sales or conversation.

Getting Others Offers for Sponsored Tweets

A great way to earn money with the SponsoredTweets system is to utilise the free referral program. You can earn money by referring either tweeters or advertisers.

There are several ways to find tweeters to refer:

  1. Post a tweet every now and again to see if any of your followers are interested.
  2. Make use of free manual traffic exchanges like easyhits4u.
  3. Write a blog post or some articles about the benefits of SponsoredTweets.
  4. Pay for advertising on websites and blogs.

When someone joins you on SponsoredTweets you should follow them on Twitter and let them know who you are. You should ask them if they need any help using either Twitter or the SponsoredTweets system.

It’s best to introduce yourself via a direct message rather then an @ mention. Some people may not want their Twitter followers to know that they have joined SponsoredTweets.

Keep an eye out for your referrals and from time to time (if they need it) offer them some tips and tricks. If you help your referrals do their best, not only will they make more money, you will too.

Referring Advertisers to SponsoredTweets

When you successfully refer an advertiser to SponsoredTweets you will earn 10 percent of the cold, hard cash they spend. Finding potential advertisers is not by any means easy, but it’s well worth the effort of trying to track them down.

SponsoredTweets is feature-rich and offers so many benefits to advertisers that you do not need to “upsell” it at all. Be honest with advertisers and you will be surprised by just how supportive they will be.

A common trap people fall into is trying to contact potential advertisers via a website contact form. This is spam—don’t do it! SponsoredTweets could suspend your account as a result.

The SponsoredTweets API

If you’re a developer, you can make use of the SponsoredTweets API to make more money by building an app that appeals to advertisers. Examples include:

  • A directory of users for advertisers to sponsor.
  • A tool to help advertisers find out if a Twitter user is registered with SponsoredTweets.
  • An app to help advertisers compare users.

I’m sure you get the idea.

Every time an advertiser decides to sponsor a user they discovered with your app you will earn a percentage of the sponsorship fee. You can learn more about the API program on SponsoredTweets’ website.

MyLikes

MyLikes is another very popular social media marketing service. MyLikes enables publishers to make money from Youtube, Facebook, Tumblr, and Twitter. Unlike some social media marketing services, MyLikes always has plenty of offers to choose from.

MyLikes also has a program called Text Likes. These are sponsored likes that you create and post to Twitter or Facebook. You are paid for every click your sponsored likes receive.

Creating a sponsored like is pretty easy. From the list of available offers on MyLikes’ home page, choose one you think will interest your followers and click the “Share Text Like” button. You will be taken to a page where you are able to review the preset text, or edit it as you please.

Twittad

Twittad is a popular social media marketing service that has been around for quite a long time. Twittad focuses solely on supplying social media marketing services for Twitter.

Twittad has had quite a “spammy” past, so take extra care in checking out each and every offer you see on the service. However to receive offers, you need to be discovered by an advertiser. Advertisers find you on Twittad based on the tags you have attached to your account in the Twellow directory.

Twittad offers arrive via e-mail. If you opt in to a Twittad campaign, the advertiser or a Twittad administrator will review your Twitter account to see if it’s up to scratch.

Twittad’s referral program is one of the most generous available: It pays 22 percent of earnings for the entire lifetime of a tweeter you refer, and three percent of whatever any advertiser you refer spends. There’s no fee for participating in the referral program, and you can find your referral link in the Affiliate tab on your Twittad dashboard.

Using Multiple Social Media Advertising Services

You must err on the side of caution if you are going to use multiple social media advertising services as your timeline can quickly appear “spammy”. Keep your ratio of tweets to sponsored tweets in mind and never consecutively tweet ads from different services: Both services might close your accounts.

Attracting Followers on Twitter

To make money from any of these social media marketing services, you need to have followers who read your tweets. While having a lot of followers is important, you can still make money by attracting a smaller number of followers who are targeted, active and engaged.

The best way to find followers is to start following people yourself, and the easiest way to discover new people to follow is by using Twitter’s search function with keywords related to subjects you want to tweet about. If you follow people that are not interested in the same things as you, they will most likely never follow you back, or if they do, they will quickly unfollow you.

Try to follow people that have tweeted recently. Doing so will greatly increase your chances of being followed back. This is also clearly a good way of discovering active accounts.

How Not to Get Followers

  • Don’t follow tons of people at once. A trickle feed of new Twitter followers is best, allowing you to easily track who isn’t following you back and to ensure you don’t follow accounts that are sending out automated tweets.
  • Avoid following people who have no profile information or picture. These accounts are often automated, and will likely unfollow you once you have followed back. Sometimes Twitter bans these accounts, which puts you in the position of following an account you cannot unfollow.
  • Also steer clear of so-called follower trains and follow-back groups. The followers they get you are not genuinely interested in following you; they just want you to follow them. Most of these folks will simply clutter your timeline and unfollow you at some strategic point.
  • Do not pay for Twitter followers. The potential for being scammed is way too high, and you could quite easily end up paying for 10,000 bots to follow you, no matter what the seller says.
  • One final don’t has to do with churning, the practice of following and unfollowing someone on a regular basis in order to stay at the top of their followers list. It’s one of the most annoying things people do on Twitter, and it can get you banned.

Engaging With Your Twitter Followers

Engaging with followers is a very important step that 99 percent of people who want to make money with Twitter don’t even consider. I would even call it the “magic bullet” for making money with Twitter.

Saying a quick hello to new followers goes a really long way. Once you have made the initial connection with someone they are far more likely to keep an eye out for your tweets. You may not be able to interact with each and every one of your new Twitter followers, but you should give it your best shot.

Do not, however, say hello via a direct message. Use an @ reply. You run the risk of people thinking your message is automated if you send a direct message.

If a follower asks a question, do your best to answer it; if you don’t know the answer, do some research: It’s a great excuse to learn something new.

Re-tweeting tweets you like is a powerful tool in keeping followers engaged. People you re-tweet are not only more likely to re-tweet your tweets, they will keep an eye out for your tweets in their timeline. However never re-tweet anything containing a link without checking it out first. I’ve seen many people re-tweet questionable content simply because they did not visit the link first.

Don’t @ Spam followers. @ Spam is the practice of sending several people the same @ mention. An @ Spam tweet usually looks something like this:

“Hey have you seen this? – http://example.com @user1 @user2 @user3 @user4”

Mass engaging like this isn’t effective and will more then likely result in your account being banned.

Twitter Account Maintenance

Keeping your Twitter account in good standing is important. Many third-party services that “score” your social efforts will downgrade you, and users will be less likely to follow you back, if your Twitter account is not maintained.

Use a service like Friend or Follow or Tweepi to discover who isn’t following you in return, and manually unfollow these people. Do not use any mass unfollow tools: They violate Twitter’s terms of service, and Twitter may ban your account if you do.

Keep a close eye on your timeline and unfollow any account you think is automated. Automated accounts will not only clog your timeline, they will never click your links or interact with you in any way. Similarly, unfollow inactive accounts (tweepi can identify these) or accounts that share content that is not safe for work (which can damage your own account’s ranking in search engines).

Twitter Strategies and Formulas for Success

Now that you know how to follow the right people, get sponsored, and keep your account maintained, you need some strategies to help you bring in the money. These are the exact strategies I use to make money everyday on Twitter; they are tried and tested.

  • Monitor your advertising-to-tweets ratio. Twitter displays 20 tweets at a time on your public profile, so try to keep your ratio at around one ad for every 10 tweets. With more then two advertisements on your Twitter stream at a time, you risk drawing abuse, losing followers, and being blocked.
  • Follow people that have followed you and unfollow anyone that hasn’t reciprocated your follow. Try to follow 5 to 10 new people every day.
  • Don’t make your first tweet of the day an ad.
  • Spend a little time engaging with your followers every day before tweeting an ad. Retweet at least one of your followers’ tweets.
  • Wait 10 to 15 minutes after tweeting your advertisement, then start over again by engaging with your followers.
  • Perform monthly account maintenance. Unfollow everyone who isn’t following you back. Follow 15 to 20 people that have been active in the last 5 minutes. Send interesting tweets, then follow another 15 to 20 people that have been active in the last 5 minutes. Now follow everyone that follows you back.

Twitter Basics

As promised, this section covers the absolute basics of Twitter for people new to the service. If you are already comfortable using Twitter you can skip this section without missing any vital information that will help you in your money-making efforts.

Followers and Following

Twitter isn’t like other social networks: Friendships don’t automatically work both ways. When you follow someone, you are signing up to receive their tweets. It’s very much like subscribing to an RSS feed. Once you follow someone, their tweets will appear in your timeline. For your tweets to appear in someone else’s timeline, that person must be following you.

@Mentions

@mentions are how you publicly interact with people. To make use of them all you need to do is type the @ symbol followed by the Twitter username of the person you want to mention. For example, if I wanted to mention or reply to Chris Rock, I would type @chrisrock. You could also click the “Mention user” button on the user’s profile, or click the “reply” link on a tweet.

Like normal tweets, @mentions will appear in your timeline. However you can view them all by clicking the Mentions tab on your homepage.

Direct Messages

Direct messages or just messages are private. They can only be seen by you and the person you’ve messaged. Because this feature is often abused, few people pay much attention to direct messages. However they can still be handy from time to time.

You can only message a user who is following you. To send the message, navigate to their profile and click the Message button. To view messages you have received, just click the Messages link on your homepage.

Retweets

Retweets (or RT’s as they are more commonly known) are a way to share tweets you like with your followers. Retweets will appear in your timeline like any other tweet. You can view retweeted tweets by clicking the Retweets link on your Twitter homepage.

There are two different ways to retweet a tweet you think is worthy. The easiest way is to simply click the Retweet button found on the tweet itself. The other way is to copy and paste the tweet into a new @mention with the letters RT in front of it. This is the old way of creating a retweet, and the resulting tweet will appear in the Mentions tab instead of the Retweets tab.

Favorites

Twitter lets you save tweets to a Favorites list so that you can quickly find them again. You can do this by mousing over the tweet and clicking Favorite. Once you have a tweet in your favorites list, the list will appear on the sidebar of the home page.

Lists

Twitter lists are a way of organizing people you follow into groups so you can easily view their tweets. You can mark lists as either public or private. If you create a public list other users can follow it and see everyone that’s on it.

You can create a new list or manage previously created lists by clicking the Lists button on your homepage. To add people to a list, navigate to their profile and click the button that looks like a bullet list; a drop down menu will appear and you can select the list or lists you want to add the user to.

If someone has added you to a public list that you do not wish to be on, you can remove yourself by blocking the creator of the list.

Setting Up Your Twitter Profile

Your Twitter profile says a lot about you and is often all some people will see. It’s vital that you take the time to fill out your profile information and set your profile’s background art. If you don’t you may very well be wasting your time on Twitter altogether as people will just ignore your tweets or not follow you. Here are some tips on completing your profile:

  • Profile Picture: Choose a recent photo of yourself. It should be “safe for work”—if it isn’t, people are likely to unfollow you when they see your picture in their tweet stream.
  • Name: Use your real name here. It will help people find you when they search for you, and it will also give you more credibility. If you don’t want to use your real name, at least don’t make up a fake name. Fake names are easy to spot and will destroy your hopes of people reading your tweets.
  • Location: You don’t have to and shouldn’t use your home address here. Use a city/state name followed by a country/state name. Setting your location is important as many third-party services make use of this information. Providing it can help ensure that your tweets reach a local audience.
  • Web site: Ideally, the URL you provide should point to a website that lets users know a little more about you. You shouldn’t use some ugly affiliate URL here. If you don’t have a personal blog to link to then consider creating and linking to an About.me page.
  • Bio: Twitter gives you 160 characters for your bio and you should try to make use of each and every single one of them. Twitter also allows you to use hash tags in your bio. Using hash tags (e.g. #bio) can help people find you when they are looking for people who are interested in certain topics.
  • Profile Design: Choose a design that reflects your interests. As with your profile picture, you’re free to use whatever you want as long as it’s safe for work. If you want to build your own Twitter backgrounds you can use the free Photoshop template on Fuel Your Creativity.

Tweeting the Right Way (Because the Left Way Is Wrong)

Before you worry about acquiring Twitter followers or how you’re going to get paid to tweet, you must understand how to use Twitter correctly. Many people don’t, and as a result they barely get any clicks and are abused by others. Clearly this is not what you want when you are trying to use Twitter to make money.

For a tweet to be effective it needs to be well constructed. Poorly constructed tweets are often ignored and never re-tweeted or shared.

A well-constructed tweet should include a hash tag and, optionally,a link in the middle. It should contain no misspellings and, most importantly, it should ooze your personalty. Here are a few examples:

  • “#Wikileaks double dares Pentagon hawks – http://digg.com/d31ZnXy?t – Assange said his whistle-blower site won’t be silenced by the Pentagon”
  • “Unit for rent in #Mooloolaba – http://bit.ly/aeKWfa – 2 bdrm, 1 bathroom and single lock-up garage with great views + on canal $265 a week”
  • “If I pay for shipping via registered post and you ship the item via standard post the first thing I will do is leave you bad feedback #eBay”

Shrinking Links

Whenever you post a link you should use a web service such as bit.ly or is.gd to shorten it. I personally prefer to use bit.ly as you are able to monitor how your link is performing around the web.

Avoid URL-shortening services that offer to pay you. Your Twitter followers will not be happy when they click these links, because they will see ads before they get to the content you have shared, and your engagement rates will suffer.

Tweet Frequently

Tweeting once a day is not enough: once an hour is more in the ballpark. The more often you tweet, the better your chances of being seen. There is such a thing as tweeting too much, though—always try to pause at least a few minutes between tweets.

F.A.Q. About Making Money With Twitter

I’m not getting many offers for SponsoredTweets. Why?

Normally people don’t get many offers when advertisers feel their account isn’t up to scratch. Clean up your account and work a little harder to extend your network and the influence you have within it. It might also be worth reviewing the price you are asking per tweet.

To help increase your visibility to potential advertisers you can add your SponsoredTweets public profile to the Tweeter Top List here.

Do you have to be a celebrity to make money with Twitter?

No, not at all. Many “non celebrated” people use the SponsoredTweets platform to make money with Twitter, myself included.

Final Thoughts

The most important thing to remember when you are tweeting for profit is, never look spammy! Always treat your timeline like you would treat your blog. Never let it contain only paid tweets or a high ratio of paid to regular tweets.

Written by TyGatti LM

This article originally appeared here:

http://tygattilm.hubpages.com/hub/how-to-get-paid-for-your-time-on-twitter

How To Use LinkedIn For Sales?

How To Use LinkedIn For Sales?

With over 150 million members worldwide, is not difficult to see why LinkedIn is  getting increasingly more powerful when it comes to generating sales.

Unjustifiably, LinkedIn is often seen as simply the place to go to find a job. However, LinkedIn has certainly a lot more to offer when it comes to generating sales and is primarily used as a way of generating leads. In business to business environment, LinkedIn can turn out to be indispensable mainly due to its uncapped potential for business development as it not only makes generating leads more time-effective but also hassle-free.

1. Why You Should Not Miss A Chance To Connect?

First things first, step back and take a critical look at your contacts. Your contacts, be it family, friends or workmates can be used to further expand your professional LinkedIn network by adding second and third level connections . Whether you meet anyone online or offline, it’s always a good idea to follow up with a connection request to strengthen your LinkedIn profile.

2. Who’s Who?

You’d be amazed how much information people give out on LinkedIn! That’s why it works so great when trying to identify the key decision-makers.  You can easily determine all the relevant people, teams and projects which in turn helps you gain a better understanding of who’s who and the people who influence the scene. 

3. Why Cold Calls Are a Thing Of The Past?

Let’s be honest, cold calling is a fact of life. Sure, the vast majority of sales people would prefer to rely on other lead generating techniques. However, unless you are an established business, you will, at some time, be forced to cold call in order to generate leads. However, LinkedIn comes in handy here as you can almost always gather some information about your prospects before approaching them. Before approaching any of your prospects on LinkedIn always have a look at their profile to see what they’re after. You’ll be surprised how well this works when it comes to breaking the ice!  

Take a close look at profile and status updates, connections you have in common and group posts. It might be worth investing into a paid account as you gain access to everyone on LinkedIn.  

4. How To Get Past The Security Guard Unnoticed?

If you had a decision-making power in sales you’d do everything in your power to cut down on the number of calls and emails that get through to you…

However, there are ways you can bypass these security measures with InMail. InMail is basically LinkedIn’s internal email system allowing you to message anyone on LinkedIn while skipping the introduction.

5. Search smart, not hard

LinkedIn search facility allows you to search by title, company, location or keyword. You can also get weekly reports matching your search criteria, e.g. your customers’ profiles saving you a considerable amount of time. 

6. Spy On Your Prospects

If you’re in sales, you’d probably agree that you need to know your prospects better than you know yourself! Any industry changes are a good enough incentive to reach out to your potential customers to offer your services. 

To stay up-to-date with the newest industry trends and spy on your prospects or companies you have a vetted interest in follow a company’s LinkedIn page.

7. The Power Of Groups On LinkedIn

Groups offer you the ability to learn more about the industry you have a vetted interest in. It’s also a great way of gauging needs and demands of your target market. This can often give you a good enough incentive to approach your prospects.

Joining groups can offer you a better idea in terms of what’s going on with the company you’re interested in. Also you gain access to personal details of other members of the group which is normally restricted to first level connections. While being a group member you can further build your connections.

8. Make Your LinkedIn Profile Stand Out!

Make sure your LinkedIn profile is complete as it acts as your business card and the first thing a prospect will see.  You want to make sure it looks professional and creates a great first impression.

All the information on your LinkedIn profile needs to be up-to-date, including all links to your website and other social media networks.

Getting business recommendations can certainly help. Last but not least, include a high quality photograph in your profile. Smile!

More on getting your LinkedIn profile work for you here. 

9. The Power Of Taking A Look Back…

Unless a user has set his/her profile to anonymous you can see who’s viewed your profile. You can use it to your advantage by reaching out with a connection request. It works the other way round too. You’ll probably find that some of the people whose profiles you visited will always look back.

Source: http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prospecting.jsp

 

How to create my own product?

How to create my own product?

Creating your own product is easier than you think and does not require an inhumane effort and long hours of work. You don’t even need the skills and experience to make it work for you. In fact, you don’t even need a big budget to create your own product. 

The first step in creating your own product is understanding your business objectives and marketing strategy, whether your goal is to create a passive income stream or building a list. Think in terms of who your target market is. Don’t make the mistake of leaving your marketing strategy to the very end of your product creation efforts. You want to make sure there’s a demand for your product first.

Do I need the skills and experience to create my own product?

If you think that in order to create your own product you need the skills and experience to make it work think twice! You don’t need ‘A’ levels, you don’t even need experience of your product or service, knowledge and skills.  All you need is the ability to find the information you need and the ability to work hard.

Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action.

Napoleon Hill

With that being said, if you lack the necessary knowledge, skills or experience there are ways you can bypass this by e.g. outsourcing, hiring a ghost writer, partnering up with an expert, private label rights etc. 

Do I need a big budget to create my own product?

You can start with no budget at all.

What product can I create?

The dumbest mistake is viewing a design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

Tom Peters

Essentially, we can distinguish four main types of product you can create online – text, audio, video and software. Text and audio are a good starting point, however, their perceived value is lower hence the return on your investment (ROI) is also lower. Video creation, on the other hand is more time-consuming but offers a better ROI than the other two digital products. Software products are the hardest to create, however, they also yield incomparably higher profits than any other digital products.

Now let’s get to the nitty-gritty of digital product creation…

How to create my own product?

Text

Text product is by far the easiest digital product you can create, however, it’s unlikely you’ll make a significant amount of money from an e-book or report.

Step number one is finding and researching your niche. Keep in mind that you need to make sure that there’s a demand for your product first. It might be worth considering writing an e-book on a subject you already know a lot or are passionate about.  Generally speaking, how-to books providing an answer to a specific problem sell well.

Can I write my own e-book if I’m not good at writing?

If you’re not particularly good at writing you may want to consider hiring a ghost writer. Typically, a ghost writer is someone else you pay to write your e-book while you’re the one retaining full rights to the e-book.

You may also want to consider recording yourself talking. Once you’ve done that you can have it transcribed for you and then edit your content.

Optionally, you can also use Private Label Rights. Generally speaking, private label rights products are products you can buy and re-sell as your own.

Private label rights is a concept used in internet marketing and derived from private labeling. It’s a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition.

Public domain is yet another option to consider when creating your own product. Public domain products are products that no longer have a copyright (most books written before 1923 and some before 1977). Similarly, as in the case of PLR products you can sell and/or edit a public domain work as your own.

Works in the public domain are those whose intellectual property rights have expired, have been forfeited, or are inapplicable.

AUDIO

An audio product has a higher perceived value than an e-book meaning that it can be sold for more. Typically, an audio product can be sold for anything ranging from $27 to $147.

You may wish to consider creating an audio course, bringing in an expert, running a question and answer session, getting interviewed or creating a show. 

SOFTWARE

Software is perceived as a high-end value product and offers the highest return on investment, however, of all four main digital products it’s the hardest one to create as things can often go wrong… With that being said, creating your own software can prove to be rewarding in the long-run.

There are a few things to consider before creating your own software such as outsourcing, hiring a programmer, its time frame, design and customer support. You might want to ask yourself the following questions before you create your own software product:

  • Is your software unique?
  • Who will use your software?
  • Why will they use it?
  • What does your software do that other software doesn’t?
  • When will they use it? 
  • How often will they use it?
  • Where will they use it?

If you want to learn more about digital product creation watch the video below for a more in-depth process. I highly recommend you read Leon Jay’s Do Less Work, Make More Money: A Step By Step Guide To Doing Business And Making Money Online
for more tips on How To Create My Own Product.

Source: Do Less Work, Make More Money: A Step By Step Guide To Doing Business And Making Money Online by Leon Jay

How Network Marketing Works?

How Network Marketing Works?

The chances are some of your friends tried to recruit you into network marketing opportunities that seem like some type of money game or pyramid scheme. While other friends keep telling you to stay away from them as you’ll get yourself into trouble. How do you know who’s right?

How Does Network Marketing Not Work?

Network marketing is not a pyramid scheme. Pyramid is basically a money game that has no basis in real commerce and is based around the concept that people invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they’ll get rich. Modern-day pyramids may have a product, but it’s clearly there just to disguise the money game. Most often than not, there’s no product involved at all, just money changing hands.

Related article: What is affiliate marketing?

Network marketing isn’t about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your “warm list” of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.

WHAT IS NETWORK MARKETING

So How Does Network Marketing Work?

Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella.

Wikipedia

Essentially, network marketing is a legitimate business based on providing people with real, legitimate products they need and want at a fair price.

Network marketing is a serious business for serious people. It’s a proven system for your own success. Just follow the simple, proven and duplicable system that the good companies provide.

How Can I Make Money With Network Marketing?

  • Yes, some people do make a lot of money through network marketing, however their individual results vary greatly and are the result of their own dedicated efforts in building an organization that sells real products and services. In network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful.
  • No, network marketing isn’t a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Success in networking isn’t based on luck. (Unfortunately, money won’t sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles. Some people don’t make any money at all as the amount of money you make depends on your time and effort. Be wary of pyramid schemes that are illegal and in order for a person to actually make money in a pyramid scheme, someone else has to lose money.


Related article: What is affiliate marketing?

How Does Network Marketing Work For Me?

Network marketing is all about leveraging your time and increasing the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts.

I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts.

J. Paul Getty

This very basic concept is the cornerstone of network marketing.

How Does Network Marketing Work For Others?

Most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.

The Breakdown of How Network Marketing Works

  • no big capital requirements
  • no geographical limitations
  • no minimum quotas required
  • no special education or skills needed.
  • low-overhead
  • home based business that can actually offer many of the tax advantages associated with owning your own business.
  • people-to-people business that can significantly expand your circle of friends.
  • enables you to travel and have fun as well as enjoy the lifestyle

Conclusion

Network marketing is certainly a great way of making money online, however, there are no magic pills and you still need roll up your sleeves and do some work. Individual results vary greatly but with a little time and effort you can succeed in network marketing.

Related article: What is affiliate marketing?

21 Ways To Build Your List

21 Ways To Build Your List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission- based email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.

Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!

However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your marketing list, including, but not limited to:

  • Boost sign-up form activity.
  • Find new places to add forms.
  • Use more content-distribution channels.
  • Partner with other publishers and vendors.
  • Contribute to social media sites and blogs.
  • Place your sign-up form on Facebook

1. Add a sign-up form everywhere prospects go

Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!

Related article: How Often Should You Email Your List?

2. Boost sign-up activity

Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.

Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials. Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference. Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!

3. Address visitors’ privacy concerns

Don’t overlook this important issue coming out of the gate, as most people fear they will receive an avalanche of spam – or scams – when they give out their email address. Tell potential subscribers that you respect their privacy and their personal information then link to your privacy policy page. Include a link to Customer Service for those who have questions.



 

4. Add incentives to sign up

Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or ebooks and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!

5. Create a great squeeze page

First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!

6. Include testimonials in your squeeze page

This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.

7. Use social media and Subscribe-Via-Facebook options

Social media sites have become effective places to collect email addresses. Place a sign-up form on your FanPage, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who
are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites.

8. Include a “Sign Up” button inside your e-newsletter

…or a text link to your subscription page, if you’re not using HTML. This may sound like a waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites? Or reproduces it online? You could explode your sign-ups, just by adding a form!

9. Create a web-based newsletter repository

By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages. Online newsletter and article archives are also an excellent way to generate additional traffic from search engines!

10. Include “forward to a friend” and “share” links in newsletters and promos

This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing! If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.

11. Add sign-up forms to blog updates

Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!

12. Add opt-in check boxes to other forms and business messages

Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why not? It’s a value-added service to let them know a free e-newsletter is available. Think about all the types of forms you use: from software downloads, demos, and white papers to event registrations and contact forms. And with the highest open rates of any emails, confirmation and transactional emails could also increase sign-ups. So add a form!

13. Let others reprint your newsletter

Encourage others to distribute and republish your newsletters, specifying that your newsletter content is not to be modified or used inappropriately. Many webmasters and newsletter publishers are actively looking for high-quality content, and if they reprint your newsletter, you may get new subscribers, traffic, and links to your site. If there are limits and conditions (on commercial use, for example) just state your policy clearly and concisely.

14. Use a co-registration service to build your list

Co-registration is a great way to build your email list. Your newsletter ad or link appears on other websites, and visitors can sign up on the spot to be added to your list! Our favorite co-registration service can be found at GetSubscribers.com or on the GetResponse.com website.

15. Use Google Adwords campaigns

Google Adwords is a relatively cost-effective type of online campaign and can get very nice results. It doesn’t matter whether you promote your newsletter subscription or a blockbuster product launch. Explore to find out what draws best…it’s worth it to experiment. Just make sure your newsletter sign-up form is always on the landing page!

16. Use your physical mailing list

If you have a physical mailing list from your offline business, send a snail-mail postcard to your customers, offering a special discount for signing up to your email newsletter. If you don’t have a snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!

17. Contact other newsletter publishers and vendors

Use your networking and social media skills to reach out to other newsletter publishers or even vendors with complementary products or services. Let them know that you’d be interested in promoting their newsletter or offering if they’d do the same for you. This way, both of you can get more online exposure and build your list faster!

18. Advertise in e-zines and other newsletters

Use newsletter directories to find other newsletter and content publishers that target your audiences. Run a search for “e-zine directory” or “newsletter directory” to find multiple advertising possibilities!

19. Promote your newsletter in Article Directories

Research and submit topical articles to article directories like GoArticles, SubmitYourArticle or EzineArticles. Be sure to include a bio box at the bottom with a link to your website or an autoresponder email address for instant sign-up to your email list. It enhances your reputation, builds your brand, and attracts quality subscribers.

20. Be active on similar websites

Search for similar websites and newsletters using Google Blog Search or Technorati. Post relevant, helpful comments and a trackback to your blog or squeeze page, including, of course, your newsletter sign-up form! Visit discussion boards, forums, Yahoo Answers and similar sites to provide helpful comments and information, including a signature linking to your subscription page.

21. Promote your newsletter at every marketing touch-point!

Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page. Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at the end of your presentation! Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the call and is an ideal source of qualified subscribers! If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on Direct Mail, Catalogs, and Print Ads.

Conclusion
Include a sign-up form with every value message – everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy. Your list-building engine will generate new contacts 24/7.

Source: GetResponse.

How Often Should You Email Your List?

How Often Should You Email Your List?

So how often should you email your list? And more importantly how often is too often? There’s a lot of confusing information out there that could be detrimental to your online success. More likely than not, when it comes to email marketing you’ve made at least one of these mistakes. If you want to have a more profitable business and double your income and most importantly if you want to find out about DOs and DON’Ts when it comes to emailing your list read on…

When it comes to email marketing the very first thing you should focus on is making sure your findings are based on the right metrics, and aimed at growing a more stable and profitable business rather than “feelings”.

Method #1: Autoresponder ONLY

Some experts never send live broadcasts and rely only on their autoresponders to do all the work of follow up (unless they’re launching a new product).The intervals they use normally vary from once a day to once every other day.
PROs:

  • handsfree, runs on autopilot
  • lower unsubscribe and complaint rates on average than a more aggressive approach.
  • longer warm up period tends to create higher lifetime lead values over the span of years.

CONs:

  •  requires extremely high lead flow and patience.
  • can take months with this slow drip method to recoup your original advertising expenses let alone see an ROI (return on investment).

Who This Model Is Ideal For: It’s an ideal model for a $10-20 million dollar company with extremely high lead flow and cash reserves, but not for the every day average entrepreneur.

Related article: How To Write Better Emails?

Method #2: High Sales Broadcasts Ratio

This is a model you’ll see a lot in the home business and internet marketing arena and it’s easy to spot for it’s high sales pitch broadcast ratio to value driven emails.

Typically this model exists in a business in an industry with a higher available lead flow and short lead life span.

The practitioners of this model mail their fresh leads heavy to buy offer after offer because they know through experience if they don’t monetize the leads they’ve generated today with a 30 day time span it’s likely they never will, so they blast varying offers at the list to maximize immediate sales.

PROs:

  • highest probability of immediate monetization (rotating offers, and blasting them out without abandon will certainly make you more money in the short term)

CONs:

  • limited in core lifetime lead value. Meaning, you may win now, not long term and you’ll burn through your list fast
  • high unsubscribe and complaint rates which ultimately can get you blocked by major ISPs. Generally the practitioner of this model lives and dies by their lead flow because if it drops from one month to the next so will profits.

Who This Model Is Ideal For: This is generally a method that is seen in $1-3 million dollar per year biz opp heavy businesses with higher lead flow and lower revenue per lead, again not for the long term revenue driven marketer.

Method #3: Hybrid Autoresponder + Broadcast Messages

Some experts have a baseline autoresponder sequence programmed into their autoresponder and commit to bi weekly or weekly broadcasts.

PROs:

  • steady cashflow as you’ll cut the time period for self liquidation of leads down and you’ll positively reinforce yourself on the broadcast days with 1.5X to 2X sales volume days

CONs:

  •  typically a monthly or bi monthly product launch to re-coup ad expenditure So it’s a good model if you’re willing to put out new product offerings every month or every other month to keep profits high.

Who This Model Is Ideal For: Typically this model is found practiced successfully in businesses that generate between $1-7 million annually with a moderate to high lead flow.

Which model works best for anyone starting an online home business?

Method #4: Live Daily Broadcasts

  • most effective, immediately profitable, and long term revenue driving way to develop relationships with your list of prospects is to send out at least two live daily emails. One in the morning or afternoon that’s entertaining and of high value, and another in the other time slot that is meant to drive traffic or direct your prospects to take a positive monetization action.
  • if done consistently it creates immediate short term revenue gains and builds solid relationships that drive high long term lead and customer values.

It’s all about the consistency. High value and entertaining content shared consistently leads to long term trusting relationships.

And, a daily expectation and curiosity to see “what’s coming tomorrow.” You become a welcomed friend and part of your prospect’s daily routine that they will miss IF you don’t show up.

Related article: How To Write Better Emails?

What about deliverability and spam complaints?

Counter to common belief (which would be, “if you email more you’ll be seen as spam and get blocked”) actually the opposite is true.

When you email a specific volume consistently and daily the major ISPs also get used to you and as a result you end up with higher deliverability than if you sent more sporadically.

Now let’s look at spam complaints. You’ll see the same principle holds true. When you email daily you actually have less spam complaints than when you don’t.

When you email daily you’re creating a “self cleaning oven” effect on your list.

Those who aren’t interested unsubscribe a little bit at a time daily. As a result, you’re effectively cleaning your list daily of time wasters and potential spam complaints.

If I email my list daily won’t more people unsubscribe?

The answer is – probably, and that’s good! It’s honestly something I don’t even give a second thought. Get rid of the complainers early. Who cares if people unsubscribe.

The only people that do care are the people who live in a scarcity mindset of “I’ve only got X leads and if I lose one that’s bad” and well, that’s just stinking thinking.

If you believe and know to your core that there’s an infinity supply of leads out there, and you make your business about getting as many of them as possible and sharing value with them daily via email – a highly successful, fulfilling, and profitably business you shall have.

Related article: How To Write Better Emails?

Source: http://daegansmith.com/how-often-should-you-email-your-list/

Which autoresponder should I choose?

Looking for the best autoresponder?

Are you just now figuring how important email marketing can be for your business? No matter what business you are in, you need leads. And if you treat these leads right, these same leads can then turn into sales and happy customers.

If you want to be successful at email marketing, then you’ll need an autoresponder. Not just any autoresponder, but a good autoresponder.

On this site we have gone out and tested all the popular autoresponders we could get our hands on and put them through the paces as part of our own email marketing efforts.

Ultimately, we’ve come up with a list of the best autoresponders that we can confidently recommend. Each one will provide you with the email deliverability, features and support that you will need to become the basis of your email marketing efforts.

Below is a list of the 3 best autoresponders we’ve found according to our testing.

#1 Top Autoresponder – Pure Leverage

pure leverage

Pure Leverage Rating: 

Pure Leverage provides marketing tools including auto-responder, lead capture page system, conference room and video email service. Pure Leverage combines all the necessary tools to run your online business in a single platform.

The Pros

  • highest email deliverability
  • lead capture system
  • conference room
  • blog platform
  • video email service
  • email analytics (you can optimize your opt-in campaigns, track your e

How to Use Twitter for Business?

How to Use Twitter for Business?

Is Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

How Twitter Is Unique

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools includeTumblr, FriendFeed and Plurk.

Twitter shares some features with the most common social media tools (FacebookPinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

Related: How To Use LinkedIn To Promote Your Business?

Step #1: Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.

It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.

Choose Your Twitter Username

Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.

Profile photo and cover example

Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices.

If your exact business name is not available, choose a similar name for consistency.

Profile Images

Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings.

Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.

Profile photo example

Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.

Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.

Profile and header example

You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.

Twitter background example

Step #2: Build a Strong Foundation

It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.

Don’t miss these three important features under Profile in your account settings.

Twitter profile options

  • Location. Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognize your neighborhood or community name. Give them enough information so they can find you.
  • Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
  • Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.

 Step #3: Start Following People

When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.

To follow a user, you find their user profile and click on the Follow button.

Twitter follow this user

Twitter has strict rules about what they call aggressive following and aggressive following churn, so be careful and take it slow. You don’t want to get your account suspended in your first week because of suspicious activity.

Note: Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience.

In general, start following people in these categories:

  • Your customers
  • Your business partners, suppliers, contractors and vendors
  • Your competitors or peers
  • Trade organizations or professional organizations for your industry
  • Businesses in your neighborhood
  • Businesses run by people you know (your professional network)

Twitter can help you find people you know by scanning your email address book.

Twitter find friends

While you are out following people, you may notice that people are starting to follow you. Don’t worry if you don’t know these people. Stay focused on whom you follow for now.

Step #4: Start Talking

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.

Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.

In general, there are five types of Twitter messages:

  1. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.Twitter regulartweet
  2. @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.Twitter reply tweet
  3. Mention: a message you send out that mentions another Twitter username.Twitter mention tweet
  4. Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you.Twitter dm example
  5. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.Twitter retweet example

Step #5: Talk Smarter

After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?

For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.

There’s a real art to writing a headline-style message on Twitter. Experiment with different ways to say the same thing, and see what gets the most response. With only 140 characters, it’s important that every word pull its weight in your messages.

Over time, the quality of what you share will help you grow a strong Twitter following. Now, you are ready to take a step back and come up with a Twitter communication plan. Your plan focuses your Twitter conversation on topics designed to draw in potential customers and publish your tweets at the times you are most likely to engage people.

Step #6: Drive Traffic to Your Website and Blog

Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.

Tweet with link

Because space is at a premium in a tweet, there isn’t room to post the entire web address. That’s why all of the Twitter tools allow you to shorten your web addresses using a URL shortener.

Twitter url shortener

When you use Twitter.com, the Twitter URL shortener uses just 20 characters for your web address, no matter how long the actual web address.

Step #7: Connect Your Online Presence

Now that you have Twitter rolling along, it’s time to integrate it into your overall online business presence.

There are three ways to do this:

  1. Add your Twitter account information to the social media account information on your website and blog. Most of the social follow tools used on websites and blogs allow you to add your Twitter account easily and quickly to your list of social media accounts. Note: Twitter offers a Follow button you can add to your website or blog.Twitter social media button
  2. Add a timeline of your Twitter messages to your website and blog. Twitter provides widgets that allow you to share a tweet timeline on your website and blog. This can be a great way to share your Twitter conversations with your website visitors, getting double exposure from the same effort.Twitter widget exampleNote: You want to make sure that the tweets you share contribute to your business story, so be selective about which tweets you share on your website.
  3. Make it easy for people to share your website and blog content on Twitter. There are several ways you can add a Tweet This button to your blog posts and website pages, including a tweet button from Twitter. This allows your visitors to easily write a tweet about your content and share it with their followers.Tweet button on SME

Another way you can move the Twitter conversation to your blog or website is by embedding a tweet. This allows you to select any tweet and insert it into a blog post, for example. By embedding the tweet, you allow people who visit your blog post to jump into the Twitter conversation.

Embed tweet example

 

Step #8: Get Mobile With Twitter

Nearly every cell phone can connect you with your Twitter audience.

  • Smartphones (iOS, Android, Windows and Blackberry) allow you to use the Twitter app and Twitter mobile website to easily send and receive tweets.
  • Non-smartphones with texting service (SMS) allow you to use Twitter using text messages.

Twitter iPhone app

Twitter allows you to set up push notifications to your smartphone so you know when selected activities happen on Twitter:

  • People mention you
  • Someone retweets or favorites a tweet you sent
  • You get a new follower
  • Someone sends you a direct message

With Twitter, a speedy response is best, and push notifications make it easy for you to know when things are happening for you on Twitter.

Related: How To Use LinkedIn To Promote Your Business?

Step #9: Share Photographs in Your Tweets

People love to look at pictures, so include photographs in your tweets whenever possible. You don’t have to be a professional photographer or have a fancy camera. All you need is a smartphone.

You can share your photograph from your desktop on Twitter.com or from the Twitter app on your mobile phone. Get into the habit of taking photos of your business activities that you can share with your Twitter community.

Twitter integrates into your smartphone’s camera roll. This allows you to easily share photos you have taken with your Twitter followers.

Twitter post photo from mobile

Twitter adds the photo to your tweet and makes it available for everyone to see.

Tweet with photo hidden

Tweet with photo online

Twitter adds every photo you share to a photo (and video) gallery. The first six appear on your profile page. Take advantage of this feature to share pictures that tell your business story.

Twitter photo gallery

Step #10: Add Video to Your Twitter Timeline

Video is another powerful way to tell people about your business.

You can add videos to your Twitter timeline, but you cannot add them directly from Twitter. You must first upload them to another service like YouTube, and then link to them in your tweet.

Twitter video in a tweet

When a tweet contains a link to a video, Twitter allows you to play the video within the tweet. Click on View media to open the video player.

Recently, Twitter launched a new video service called Vine that allows you to take short, 6-second videos from the Vine app and play them on an endless loop inside Twitter.

Vines tweet

Like other videos, simply click View media to start playing the Vine video attached to a tweet.

Vines tweet open

Twitter also adds your Vine videos to your profile gallery.

Step #11: Organize Your Followers Into Conversation Lists

As you follow more people, it can be challenging to focus on the information coming from specific people and groups. That’s where Twitter lists come in.

A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:

  • Customers
  • Potential customers
  • Neighborhood or community businesses
  • Trade or professional organizations
  • People who inspire you
  • People you talk with the most

A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also share tweets from a list on your website using a widget (explained in this article).

You can organize your lists in any way that helps you. You can create one or many lists. You can also make your lists public or private.

  • When you create a public list, list members see when you add or delete them from the list, and anyone can choose to follow your list.
  • When you create a private list, people don’t know they appear on it and only you can see the list’s tweet timeline.

To review the public lists created by any Twitter user, display their profile page. Then click Lists in the left menu. Their public lists appear in the right column.

Twitter lists example

To view the tweet timeline for the members of a list, click on the list name.

Twitter list timeline

To add someone to a list, display his or her profile. Click the gear icon and choose add or remove from lists. Then check or uncheck them from your list of Twitter lists.

Twitter add person to list

Step #12: Expand Your Audience With Hashtags

Most people’s Twitter experience is limited to the people they follow. It’s always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations.

There are two great ways to expand your Twitter audience beyond your circle.

Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. For example:

  • #sxswi is the hashtag for the conference, South by Southwest Interactive
  • #NCAA is the hashtag for the US college sports association
  • #VZW is the hashtag for Verizon Wireless
  • #FF is the hashtag for Follow Friday, a way to promote people on Twitter

Scroll through your timeline to spot tweets with a hashtag.

Twitter GetGlue hashtag

When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtag. You will see tweets from people you do not follow.

Twitter GetGlue hashtag list

If you attend a conference, the conference may ask all of the attendees to include the conference hashtag in their tweets. This way, hashtags pull together the conference tweets into one huge conversation, even though you may not be following all of those people.

You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support.

Step #13: Pinpoint Potential Local Customers

People often think that social media allows you to connect with people outside of your local geography. And while that is true, one of the great strengths of Twitter is the ability to focus on people in your own backyard.

Most businesses need local customers. You can use Twitter to help you find potential customers who live and work near your business. Use Twitter Advanced Search to find people near your location.

Twitter advanced search

Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.

Twitter local search

Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.

Take Your Twitter Use for Business to the Next Level

After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.

  • Start measuring your Twitter performance. It’s much easier to get better results when you have solid data about how your Twitter strategies are working.
  • Focus on building your Twitter community. There are tools that allow you to analyze who is following you and reach out to your target audience. Together, these can make your Twitter marketing far more effective.
  • Learn which tweets are most effective with your audience. Use Twitter tools to test alternative tweets to see which one really gets a better response.
  • Expand your Twitter conversation topics. Add more variety to your conversations and pull in more audience engagement.
  • Fine-tune your Twitter presence to get better results. When you hit a slump, it’s time to make small adjustments that add up to a stronger Twitter presence.

Your Turn

Use these suggestions to launch (or relaunch) your business’s Twitter presence.

What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and “ah-ha!” moments here with us.

http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

Can you still make money with AdSense?

Can you still make money with AdSense?

AdSense is perhaps the most popular way to make money online but is it for real? Can you still make money with AdSense? Can you make a living out of AdSense?  I will try and give you honest answers based on my experiences as an AdSense user but also examples from successful websites that are using AdSense.

What is Google AdSense?

The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview about the program and major benefits:

  • It is owned by Google
  • It’s a major source of income for Google (On 2012 Q3 earnings from AdSense was $3.13 billion which represents around 27% of Google’s revenue)
  • It is free for publishers
  • Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
  • Publishers receive 68% of the revenue and Google 32%. For example if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
  • The cost per click calculation is based on an auction type system
  • It is very easy to use
  • It is the most reliable advertising platform on the Internet  today and can generate the most revenue for publishers (compared to other similar PPC systems)
  • AdSense besides content web sites is also available for games, videos, mobiles and search products.

You can find out more details about Google AdSense in the AdSense Help Center.

What do you need to make money with AdSense?

So, AdSense is free, easy to use, you get 68% of the revenue – what else do you need to make money with AdSense?

You need a content rich website

AdSense loves content rich websites. Content can be of any kind (including text, images, videos), provided that it does not violate the AdSense content policies.

It is suggested though to have text on the pages as well so that the AdSense crawler can understand better what the website is about. AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), but there are also success stories of other types of websites as well.

You need a high quality website

It’s not enough to publish content that does not violate AdSense content policies but you also need to provide for high quality content on a high quality web site. Google is liable to advertisers for the money the pay so they don’t want their ads to appear on low quality websites. In the past this was possible but the last couple of years they have more strict policies on the type of websites you can run AdSense.

You need a LOT of traffic

AdSense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website. I cannot give you an exact number because the amount of money you can make depends on the earnings per click (EPC) and click through rate (CTR), but I don’t usually advice my clients to run AdSense on websites that have less than 300-400 unique visits per day.

In general though, the more targeted traffic you have, the more money you can make with AdSense.

You need to target the right keywords

If you target the right keywords in your content then you can make more money with AdSense or with any other advertising platform. What are the right keywords? Keywords that are: (1) used by advertisers to promote their products so the competition is greater and (2) action keywords. Action keywords are more effective since the users are more likely to ‘take action’ i.e. convert after they click.

Let’s look at the following example: Assume that you have 2 websites in the weight loss niche that are running AdSense. Both websites receive the same amount of organic traffic and they have the ads in the same positions. The first one is getting visitors searching for: ‘weight loss tips’, ‘how to lose weight’, ‘lose belly fat’ and the other one is getting traffic from keywords like: ‘why drinking water is important’, ‘what to eat after dinner’, ‘how many meals to eat per day’.

The first website is likely to make more money with AdSense because more advertisers are interested for those keywords so the number of available relevant ads will be greater. Users are also likely to click the ads more often since users looking for tips or solutions to their problem are more likely to click on a relevant ad than users who are searching for general information.

This is also the reason why organic traffic is considered to be more valuable than any other form of traffic i.e. because it is highly targeted and converts better.

You need to fully comply with AdSense policies

As I said above AdSense represents 1/3 of Google’s revenue so they take the whole program very seriously. While it is relatively easy for everyone to get an AdSense account, if you don’t play by their rules 100% you risk losing your account.

Even if you are an existing or new AdSense publisher make sure that you read their policies before implementing AdSense on your website. Remove from your mind any ideas for tricking the system and always remember that they have hired the best people to make sure that nobody will be able to bypass their rules and policies.

You need to have a website with a purpose and not a MFA (made for AdSense) website

While AdSense is a great way to monetize a website, websites that are made for the sole purpose of running AdSense ads are not favorable by Google. What is important to understand is that your website or blog needs to have a clear purpose which goes beyond making money with AdSense.

Yes, you can use AdSense to make money from an established blog that has lots of traffic and visitors; you can use AdSense to make some extra money from you website while selling your own products and services as well, but it’s not a very good idea to make a blog and start publishing mediocre content for the sole purpose of getting organic visits and then run AdSense to make money. In the past this model may have worked, but not anymore.

Examples of websites making money with AdSense

To be more precise let me give you a couple of examples from websites that make money with AdSense. While reading the examples try to relate these websites with what I have explained above and try to understand how they have applied in practice all the guidelines.

Example 1: Digital Photography School

DPS is owned by Darren Rowse, the all famous Australian problogger. Darren was among the first people who managed to make a living online and if you read his story and income spread, AdSense played a very important role especially in the beginning.  Let’s see how he is utilizing AdSense on DPS.

DPS Adsense 1

DPS Adsense 2

DPS Adsense 3

He is using the maximum amount of Ads per page (3 units). One of the ads is ‘above the fold’ and the other two are below the fold but in the main content area and not sidebar (as we will below, this is very important).

Example 2: Spark People

Spark people is a community based website dedicated to healthy living. According to Alexa they generate more than 1,000,000 page views per day and they use AdSense alongside their own products and services.

SparkPeople Adsense 1

SparkPeople Adsense 2

As you can see from the screenshot above, they are using 3 AdSense units, 2 above the fold and one below, but all 3 are in the main content area and not sidebar.

Example 3: Calorie Secrets

I also use Adsense on caloriesecrets.net. Instead of charging for the products we are offering (calorie counter, food tracker, diet plan), we decided to have the products free and use AdSense to monetize our content.

I am using 3 AdSense ads per page, 1 above the fold and 2 below.

Calorie Secrets Adsense 2

Calorie Secrets Adsense 2

What is common in all the above websites?

After seeing the above examples, can you tell what they have in common?

  1. They are content rich websites, offering top quality content
  2. They have lots of traffic (CalorieSecrets does not get the same amount of visits as DPS or SparkPeople but with 100,000 organic visits per month is enough to make money with AdSense).
  3. They fully comply with Adsense policies.
  4. They fully comply with webmaster guidelines.
  5. Although they have Ads above the fold, they are not interfering or damaging the user experience.
  6. They all have their ads in the main content are and not sidebar. The reason is simple: Click through Rate (CTR) in the main content area is greater than the sidebar and this translates to more clicks i.e. more money from AdSense.
  7. They all offer other services/products and are not operating for the sole purpose of running AdSense.

Can you make a living with AdSense?

I have explained above what it takes to make money with AdSense but can you also make a living? In other words can you depend 100% on AdSense for all your expenses?

The answer is NO. The reason is not that you cannot make thousands of dollars per month with AdSense and make a good living, but because you cannot rely on a single source of income.

The on-line World is more dynamic than the offline World and you cannot assume that you will always have thousands of people that will visit your website and click on Ads and you cannot assume that AdSense will exist forever. Maybe it will, but you cannot base your income on it. Diversifying your risks and spreading your revenues is always the best practice either online or offline.

Conclusion

AdSense is perhaps the easiest, more reliable and best way to make money online. Provided that your website meets the criteria explained above, you can enjoy a good monthly revenue by utilizing your content and the hours you spend online in the best possible way.

On the other hand, you should not rely solely on AdSense if you plan to escape from the 09:00-05:00 and make a living online. Take a look at any example you want from people who work online. Everybody agrees that AdSense is great but you should have other income sources as well.

Written by Alex Chris

This article originally appeared on https://www.reliablesoft.net/can-you-still-make-money-with-adsense/