How Often Should You Email Your List?

How Often Should You Email Your List?

So how often should you email your list? And more importantly how often is too often? There’s a lot of confusing information out there that could be detrimental to your online success. More likely than not, when it comes to email marketing you’ve made at least one of these mistakes. If you want to have a more profitable business and double your income and most importantly if you want to find out about DOs and DON’Ts when it comes to emailing your list read on…

When it comes to email marketing the very first thing you should focus on is making sure your findings are based on the right metrics, and aimed at growing a more stable and profitable business rather than “feelings”.

Method #1: Autoresponder ONLY

Some experts never send live broadcasts and rely only on their autoresponders to do all the work of follow up (unless they’re launching a new product).The intervals they use normally vary from once a day to once every other day.
PROs:

  • handsfree, runs on autopilot
  • lower unsubscribe and complaint rates on average than a more aggressive approach.
  • longer warm up period tends to create higher lifetime lead values over the span of years.

CONs:

  •  requires extremely high lead flow and patience.
  • can take months with this slow drip method to recoup your original advertising expenses let alone see an ROI (return on investment).

Who This Model Is Ideal For: It’s an ideal model for a $10-20 million dollar company with extremely high lead flow and cash reserves, but not for the every day average entrepreneur.

Related article: How To Write Better Emails?

Method #2: High Sales Broadcasts Ratio

This is a model you’ll see a lot in the home business and internet marketing arena and it’s easy to spot for it’s high sales pitch broadcast ratio to value driven emails.

Typically this model exists in a business in an industry with a higher available lead flow and short lead life span.

The practitioners of this model mail their fresh leads heavy to buy offer after offer because they know through experience if they don’t monetize the leads they’ve generated today with a 30 day time span it’s likely they never will, so they blast varying offers at the list to maximize immediate sales.

PROs:

  • highest probability of immediate monetization (rotating offers, and blasting them out without abandon will certainly make you more money in the short term)

CONs:

  • limited in core lifetime lead value. Meaning, you may win now, not long term and you’ll burn through your list fast
  • high unsubscribe and complaint rates which ultimately can get you blocked by major ISPs. Generally the practitioner of this model lives and dies by their lead flow because if it drops from one month to the next so will profits.

Who This Model Is Ideal For: This is generally a method that is seen in $1-3 million dollar per year biz opp heavy businesses with higher lead flow and lower revenue per lead, again not for the long term revenue driven marketer.

Method #3: Hybrid Autoresponder + Broadcast Messages

Some experts have a baseline autoresponder sequence programmed into their autoresponder and commit to bi weekly or weekly broadcasts.

PROs:

  • steady cashflow as you’ll cut the time period for self liquidation of leads down and you’ll positively reinforce yourself on the broadcast days with 1.5X to 2X sales volume days

CONs:

  •  typically a monthly or bi monthly product launch to re-coup ad expenditure So it’s a good model if you’re willing to put out new product offerings every month or every other month to keep profits high.

Who This Model Is Ideal For: Typically this model is found practiced successfully in businesses that generate between $1-7 million annually with a moderate to high lead flow.

Which model works best for anyone starting an online home business?

Method #4: Live Daily Broadcasts

  • most effective, immediately profitable, and long term revenue driving way to develop relationships with your list of prospects is to send out at least two live daily emails. One in the morning or afternoon that’s entertaining and of high value, and another in the other time slot that is meant to drive traffic or direct your prospects to take a positive monetization action.
  • if done consistently it creates immediate short term revenue gains and builds solid relationships that drive high long term lead and customer values.

It’s all about the consistency. High value and entertaining content shared consistently leads to long term trusting relationships.

And, a daily expectation and curiosity to see “what’s coming tomorrow.” You become a welcomed friend and part of your prospect’s daily routine that they will miss IF you don’t show up.

Related article: How To Write Better Emails?

What about deliverability and spam complaints?

Counter to common belief (which would be, “if you email more you’ll be seen as spam and get blocked”) actually the opposite is true.

When you email a specific volume consistently and daily the major ISPs also get used to you and as a result you end up with higher deliverability than if you sent more sporadically.

Now let’s look at spam complaints. You’ll see the same principle holds true. When you email daily you actually have less spam complaints than when you don’t.

When you email daily you’re creating a “self cleaning oven” effect on your list.

Those who aren’t interested unsubscribe a little bit at a time daily. As a result, you’re effectively cleaning your list daily of time wasters and potential spam complaints.

If I email my list daily won’t more people unsubscribe?

The answer is – probably, and that’s good! It’s honestly something I don’t even give a second thought. Get rid of the complainers early. Who cares if people unsubscribe.

The only people that do care are the people who live in a scarcity mindset of “I’ve only got X leads and if I lose one that’s bad” and well, that’s just stinking thinking.

If you believe and know to your core that there’s an infinity supply of leads out there, and you make your business about getting as many of them as possible and sharing value with them daily via email – a highly successful, fulfilling, and profitably business you shall have.

Related article: How To Write Better Emails?

Source: http://daegansmith.com/how-often-should-you-email-your-list/

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