10 Basic Ways to Keep Your Email Subscribers Engaged

10 Basic Ways to Keep Your Email Subscribers Engaged

Email marketing works best when you are focusing on making your subscribers happy and building relationships with each email campaign.

A happy email subscriber is an engaged one, so let’s dive in to see how we can make your subscribers happier with each email interaction.

1. Define what engagement means to you and prove you deserve it

If engagement for you means getting high open-rates, then you should focus on improving your copy writing.

If, however, engagement for you means  getting higher click-through rates, than you should improve your email content and make each line of your email so persuasive & irresistible that no one can resist clicking on your links.

If you want to engage with your subscribers, be clear from the start on what you want to achieve. The more specific – the better.

2. Infuse your personality in every email

When people subscribe to your email list they expect something new, authentic and highly useful, even if we are talking about a shopping newsletter.

Use words that stand out, write like you are talking with your best friend and act like you are performing a show with each email campaign.

Nothing speaks out more than a brand that is authentic, close and unique in its own way.

3. Create human connections

A neat tactic that PadiAct uses when sending a product update newsletter, is making it clear that if you have anything to ask about the product, or about lead generation and conversion, you can contact Claudiu (PadiAct’s Product Manager) any time you want.

This, in time, creates more relevant relationships and gathers around the product people that are more likely to get involved.

Also, it shows that you want to be closer to your customer, and for some subscribers that might be the perfect way to win their hearts.

4. Reward your subscribers. Spotlight highly engaged subscribers

This awesome tip is from the good guys from Bronto.

They say that if you want to keep your subscribers engaged, you have a chance of doing that by rewarding loyalty and engagement, by offering giveaways or recognizing highly engaged customers.

Also, Bronto suggest to promote interviews with your clients in order to be in the spotlights of the community.

5. Segment your email list to make it more effective

There are various criteria to segment your list, but it’s very straight forward to say that the more segmented your email list is, the easier it is to manage.

By breaking your list into smaller chunks, you can find better ways to deliver laser targeted campaigns, with increased chances of leads and sales.

So, segment your list by convincing subscribers to complete a survey or by confronting email list data with purchase data or CRM data.

No matter what method you choose to segment your list (it depends on the industry), remember to focus on what matters for each specific sector.

6. Don’t overdo it

Don’t over promote your products, don’t overdo announcements, focus on what matters for the subscribers, and that usually means delivering high quality content, cool offers, giveaways and coupons.

7. Extend the conversation to your social media accounts

You want to know more about your subscribers, that’s why you will want to go further with your list interaction.

Tell them to follow you on twitter, like your page, comment on your videos.

It helps you increase your social activity and also engage your subscribers further than their email inbox.

The key takeaway is to learn new things about your customers. What better place to do that, than on social media sites?

8. Remind me who you are & how I got on your list

Sometimes people subscribe to loads of newsletters and forget how they got there.

Just include a short phrase in which you are explaining how the user got on your list and why they’re receiving your emails.

This in time will have great effects on your unsubscription rate. Also, choosing a descriptive “From Name” matters, because it humanizes the emails you send.

9. Make it short & snappy

As you can see from this infographic, people don’t really like to spend time in their email inbox.

They already spend too much time with work related tasks and they certainly have enough on their hands, so please make your email short and snappy.

Make them engage with you as quickly as possible.

10. Seduce your subscribers into taking action

Ethical bribers, deals, coupons, fun stuff, whatever it’s relevant for your readers.

Seduce your subscribers by offering small & incentivized rewards for taking action.

Final thoughts

All in all, none of these tips & tricks mean anything if you aren’t thinking about building relationships with your prospective customers.

Email is still the best channel to drive leads and sales, but these two don’t come easy.

You must give a lot more than you are receiving, especially in the beginning of your relationship, when you are focusing on building trust for the long-term.

Any relationship takes time, but it can get sweeter by email.

UPDATE: You might want to check our new article on the subject, featuring 7 more advanced tips on keeping subscriber engagement.

10 Basic Ways to Keep Your Email Subscribers Engaged by Gabriel

What Is Online Marketing?

What Is Online Marketing?

What is online marketing and how does it work? Online marketing also known as Internet marketing or online advertising is a strategy that plays an important part in reaching out to consumers and establishing a brand. It builds your online reputation by increasing your chances to be found online and getting your name out to the public.

How does online marketing work?

By taking advantage of the fact that a large number of your potential customers browse the internet you leverage your chances of being found online and building your reputation.  Therefore, you increase your chances of getting your name out to the public. Online marketing takes on different forms and encourages potential customers to look for information, products or services you offer.

Online marketing boils down to a few essential aspects including website development, Search Engine Optimization (SEO) and Search Engine Management (SEM), email marketing, display advertising and social networks.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing the visibility of a website/web page in a search engine’s “natural” or unpaid organic search results for desired keywords. Generally, the higher the ranking on the search results page the more visitors the site receives. Search Engine Optimization tends to be a long-term and targets different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. It has many contributing factors including on-site content, internal and external links, site architecture, keyword research and competition analysis. What SEO basically does is that it helps you being found online which is probably one of the most important aspects of online marketing, however, there are other strategies that supplement these efforts.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Wikipedia

Search Engine Marketing (SEM)

Once a website is built the next stage of your online marketing strategy is to promote it. Search engine marketing (SEM) is a strategy adopted in online marketing referring to promoting websites by increasing their visibility in search engine results with keywords related  to your business. Search engine management includes per per click ads (PPC) and search engine optimization (SEO).

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.

Wikipedia

Per per click (PPC)

Pay per click (PPC) is a method of charging for advertising on the Internet. Per per click is basically an ad ad that displays on search engine result pages. The advertiser (typically a website owner) pays only when the ad is clicked (as opposed to pay per view ad (PPV) when the advertiser pays when the ad is viewed).  PPC is simply the amount spent to get an ad clicked.

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Wikipedia

The advertiser (or website owner) pays when the ad is clicked and the user is then redirected to their website or landing page. Pay per click can provide an almost  immediate exposure online while offering you a very transparent way of measuring your efforts.

What the difference between Search Engine Optimization and Search Engine Management?

In the past, Search Engine Marketing used to refer to both SEO and SEM. However, nowadays it tends to refer solely to paid search as opposed to SEO which refers solely to unpaid search.

Social Networks

One of the ways to leverage online marketing is through use of social networking sites which are a powerful marketing tool as they give you a platform to build a reputation. Their main advantage are word-of-mouth recommendations as  these networks give you the option to adopt reputation management strategies and advertise your company, website or services. .The main goal of social networking sites is to increase engagement with your existing and potential customers.

Email Marketing

Email marketing is an increasingly powerful online marketing strategy used to reach out to existing customers.  Essentially, every email sent out to your customer could be considered email marketing.  The main goal of email marketing is to build loyalty, trust and brand awareness by sending ads, request business, solicit sales or donations, newsletters, coupons or informational emails to either sold lists or existing customer database.

Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Wikipedia

One of the ways to use email marketing is to give new customers an incentive to sign up for your newsletter or mailing list. While marketing to a new list is a fairly new concept it enhances your email marketing strategy by giving you access to targeted leads who have given their permission to receive newsletters or informational emails on the subject of their interest.

Display Advertising

Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.

Wikipedia

Display advertising or online display ads are advertisements on search engines such as Google, Yahoo and Bing. Rich media ads contain images or video and involve some kind of user interaction. They also give you the option to access metrics of your audience’s behaviour such as the amount of time spent interacting with your ad. Display network provides accurate measures regarding interest in your products or services while using visuals that increase your audience engagement.

Website Development

Website development plays a important role in reaching your target audience given the fact that potential customers search for information, products or services that you provide on your website. Your website is simply a tool to increase your online presence that lets your customers make an informed decision regarding your company, its products or services. Creating a website should not be underestimated as its a window to your target audience especially given that fact that nowadays designing a website is fairly simple and cost-effective. You can choose from free websites that come with a number of limitations, professionally looking template websites at a reduced cost and turn-around time or the more expensive custom websites tailored to suite your company’s needs.

Online marketing plays an important role in running a successful business in today’s digital world.

21 Ways To Build Your List

21 Ways To Build Your List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission- based email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.

Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!

However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your marketing list, including, but not limited to:

  • Boost sign-up form activity.
  • Find new places to add forms.
  • Use more content-distribution channels.
  • Partner with other publishers and vendors.
  • Contribute to social media sites and blogs.
  • Place your sign-up form on Facebook

1. Add a sign-up form everywhere prospects go

Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!

Related article: How Often Should You Email Your List?

2. Boost sign-up activity

Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.

Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials. Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference. Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!

3. Address visitors’ privacy concerns

Don’t overlook this important issue coming out of the gate, as most people fear they will receive an avalanche of spam – or scams – when they give out their email address. Tell potential subscribers that you respect their privacy and their personal information then link to your privacy policy page. Include a link to Customer Service for those who have questions.



 

4. Add incentives to sign up

Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or ebooks and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!

5. Create a great squeeze page

First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!

6. Include testimonials in your squeeze page

This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.

7. Use social media and Subscribe-Via-Facebook options

Social media sites have become effective places to collect email addresses. Place a sign-up form on your FanPage, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who
are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites.

8. Include a “Sign Up” button inside your e-newsletter

…or a text link to your subscription page, if you’re not using HTML. This may sound like a waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites? Or reproduces it online? You could explode your sign-ups, just by adding a form!

9. Create a web-based newsletter repository

By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages. Online newsletter and article archives are also an excellent way to generate additional traffic from search engines!

10. Include “forward to a friend” and “share” links in newsletters and promos

This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing! If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.

11. Add sign-up forms to blog updates

Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!

12. Add opt-in check boxes to other forms and business messages

Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why not? It’s a value-added service to let them know a free e-newsletter is available. Think about all the types of forms you use: from software downloads, demos, and white papers to event registrations and contact forms. And with the highest open rates of any emails, confirmation and transactional emails could also increase sign-ups. So add a form!

13. Let others reprint your newsletter

Encourage others to distribute and republish your newsletters, specifying that your newsletter content is not to be modified or used inappropriately. Many webmasters and newsletter publishers are actively looking for high-quality content, and if they reprint your newsletter, you may get new subscribers, traffic, and links to your site. If there are limits and conditions (on commercial use, for example) just state your policy clearly and concisely.

14. Use a co-registration service to build your list

Co-registration is a great way to build your email list. Your newsletter ad or link appears on other websites, and visitors can sign up on the spot to be added to your list! Our favorite co-registration service can be found at GetSubscribers.com or on the GetResponse.com website.

15. Use Google Adwords campaigns

Google Adwords is a relatively cost-effective type of online campaign and can get very nice results. It doesn’t matter whether you promote your newsletter subscription or a blockbuster product launch. Explore to find out what draws best…it’s worth it to experiment. Just make sure your newsletter sign-up form is always on the landing page!

16. Use your physical mailing list

If you have a physical mailing list from your offline business, send a snail-mail postcard to your customers, offering a special discount for signing up to your email newsletter. If you don’t have a snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!

17. Contact other newsletter publishers and vendors

Use your networking and social media skills to reach out to other newsletter publishers or even vendors with complementary products or services. Let them know that you’d be interested in promoting their newsletter or offering if they’d do the same for you. This way, both of you can get more online exposure and build your list faster!

18. Advertise in e-zines and other newsletters

Use newsletter directories to find other newsletter and content publishers that target your audiences. Run a search for “e-zine directory” or “newsletter directory” to find multiple advertising possibilities!

19. Promote your newsletter in Article Directories

Research and submit topical articles to article directories like GoArticles, SubmitYourArticle or EzineArticles. Be sure to include a bio box at the bottom with a link to your website or an autoresponder email address for instant sign-up to your email list. It enhances your reputation, builds your brand, and attracts quality subscribers.

20. Be active on similar websites

Search for similar websites and newsletters using Google Blog Search or Technorati. Post relevant, helpful comments and a trackback to your blog or squeeze page, including, of course, your newsletter sign-up form! Visit discussion boards, forums, Yahoo Answers and similar sites to provide helpful comments and information, including a signature linking to your subscription page.

21. Promote your newsletter at every marketing touch-point!

Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page. Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at the end of your presentation! Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the call and is an ideal source of qualified subscribers! If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on Direct Mail, Catalogs, and Print Ads.

Conclusion
Include a sign-up form with every value message – everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy. Your list-building engine will generate new contacts 24/7.

Source: GetResponse.

How Often Should You Email Your List?

How Often Should You Email Your List?

So how often should you email your list? And more importantly how often is too often? There’s a lot of confusing information out there that could be detrimental to your online success. More likely than not, when it comes to email marketing you’ve made at least one of these mistakes. If you want to have a more profitable business and double your income and most importantly if you want to find out about DOs and DON’Ts when it comes to emailing your list read on…

When it comes to email marketing the very first thing you should focus on is making sure your findings are based on the right metrics, and aimed at growing a more stable and profitable business rather than “feelings”.

Method #1: Autoresponder ONLY

Some experts never send live broadcasts and rely only on their autoresponders to do all the work of follow up (unless they’re launching a new product).The intervals they use normally vary from once a day to once every other day.
PROs:

  • handsfree, runs on autopilot
  • lower unsubscribe and complaint rates on average than a more aggressive approach.
  • longer warm up period tends to create higher lifetime lead values over the span of years.

CONs:

  •  requires extremely high lead flow and patience.
  • can take months with this slow drip method to recoup your original advertising expenses let alone see an ROI (return on investment).

Who This Model Is Ideal For: It’s an ideal model for a $10-20 million dollar company with extremely high lead flow and cash reserves, but not for the every day average entrepreneur.

Related article: How To Write Better Emails?

Method #2: High Sales Broadcasts Ratio

This is a model you’ll see a lot in the home business and internet marketing arena and it’s easy to spot for it’s high sales pitch broadcast ratio to value driven emails.

Typically this model exists in a business in an industry with a higher available lead flow and short lead life span.

The practitioners of this model mail their fresh leads heavy to buy offer after offer because they know through experience if they don’t monetize the leads they’ve generated today with a 30 day time span it’s likely they never will, so they blast varying offers at the list to maximize immediate sales.

PROs:

  • highest probability of immediate monetization (rotating offers, and blasting them out without abandon will certainly make you more money in the short term)

CONs:

  • limited in core lifetime lead value. Meaning, you may win now, not long term and you’ll burn through your list fast
  • high unsubscribe and complaint rates which ultimately can get you blocked by major ISPs. Generally the practitioner of this model lives and dies by their lead flow because if it drops from one month to the next so will profits.

Who This Model Is Ideal For: This is generally a method that is seen in $1-3 million dollar per year biz opp heavy businesses with higher lead flow and lower revenue per lead, again not for the long term revenue driven marketer.

Method #3: Hybrid Autoresponder + Broadcast Messages

Some experts have a baseline autoresponder sequence programmed into their autoresponder and commit to bi weekly or weekly broadcasts.

PROs:

  • steady cashflow as you’ll cut the time period for self liquidation of leads down and you’ll positively reinforce yourself on the broadcast days with 1.5X to 2X sales volume days

CONs:

  •  typically a monthly or bi monthly product launch to re-coup ad expenditure So it’s a good model if you’re willing to put out new product offerings every month or every other month to keep profits high.

Who This Model Is Ideal For: Typically this model is found practiced successfully in businesses that generate between $1-7 million annually with a moderate to high lead flow.

Which model works best for anyone starting an online home business?

Method #4: Live Daily Broadcasts

  • most effective, immediately profitable, and long term revenue driving way to develop relationships with your list of prospects is to send out at least two live daily emails. One in the morning or afternoon that’s entertaining and of high value, and another in the other time slot that is meant to drive traffic or direct your prospects to take a positive monetization action.
  • if done consistently it creates immediate short term revenue gains and builds solid relationships that drive high long term lead and customer values.

It’s all about the consistency. High value and entertaining content shared consistently leads to long term trusting relationships.

And, a daily expectation and curiosity to see “what’s coming tomorrow.” You become a welcomed friend and part of your prospect’s daily routine that they will miss IF you don’t show up.

Related article: How To Write Better Emails?

What about deliverability and spam complaints?

Counter to common belief (which would be, “if you email more you’ll be seen as spam and get blocked”) actually the opposite is true.

When you email a specific volume consistently and daily the major ISPs also get used to you and as a result you end up with higher deliverability than if you sent more sporadically.

Now let’s look at spam complaints. You’ll see the same principle holds true. When you email daily you actually have less spam complaints than when you don’t.

When you email daily you’re creating a “self cleaning oven” effect on your list.

Those who aren’t interested unsubscribe a little bit at a time daily. As a result, you’re effectively cleaning your list daily of time wasters and potential spam complaints.

If I email my list daily won’t more people unsubscribe?

The answer is – probably, and that’s good! It’s honestly something I don’t even give a second thought. Get rid of the complainers early. Who cares if people unsubscribe.

The only people that do care are the people who live in a scarcity mindset of “I’ve only got X leads and if I lose one that’s bad” and well, that’s just stinking thinking.

If you believe and know to your core that there’s an infinity supply of leads out there, and you make your business about getting as many of them as possible and sharing value with them daily via email – a highly successful, fulfilling, and profitably business you shall have.

Related article: How To Write Better Emails?

Source: http://daegansmith.com/how-often-should-you-email-your-list/

Which autoresponder should I choose?

Looking for the best autoresponder?

Are you just now figuring how important email marketing can be for your business? No matter what business you are in, you need leads. And if you treat these leads right, these same leads can then turn into sales and happy customers.

If you want to be successful at email marketing, then you’ll need an autoresponder. Not just any autoresponder, but a good autoresponder.

On this site we have gone out and tested all the popular autoresponders we could get our hands on and put them through the paces as part of our own email marketing efforts.

Ultimately, we’ve come up with a list of the best autoresponders that we can confidently recommend. Each one will provide you with the email deliverability, features and support that you will need to become the basis of your email marketing efforts.

Below is a list of the 3 best autoresponders we’ve found according to our testing.

#1 Top Autoresponder – Pure Leverage

pure leverage

Pure Leverage Rating: 

Pure Leverage provides marketing tools including auto-responder, lead capture page system, conference room and video email service. Pure Leverage combines all the necessary tools to run your online business in a single platform.

The Pros

  • highest email deliverability
  • lead capture system
  • conference room
  • blog platform
  • video email service
  • email analytics (you can optimize your opt-in campaigns, track your e

10 Ways To Start An Email That No One Will Ignore

10 Ways To Start An Email That No One Will Ignore

I process email for a living, or at least it seems that way most of the time.

Hundreds of new messages arrive on a daily basis, some of them so dull and uninformative they make me want to go find a pencil and jam it into my spleen. Others start with something a little juicier, a little more attention-grabbing, and a little more helpful. And, when the message starts off with an interesting phrase it usually means the rest of the email is worth reading all the way to the end.

How to start an email?

Try these lead-ins when what you really need is response, not a bunch of crickets chirping on the other end.

1. “Good news…”

Everyone likes to read about good news. Why not let your recipient know you are the bearer of it right away? As they say in journalism, don’t bury the lead.

2. “I have an answer for you…”

Go ahead and lead with a confirmation that you have found the answer. Maybe it dates back to our days in grade school, but we all perk up a bit when someone has answers.

3. “I’ll be honest with you…”

This phrase implies that you are going to get right to the point and won’t hold anything back. It’s helpful because too much opening chatter can confuse people.

4. “We have lift off…”

Apart from the fact that I like any space-related terminology, this opening phrase is positive and is a good precursor to any explanation about a project or business endeavor.

5. “Urgent…”

It’s an old-school tactic, and make sure what you are about to say is actually a pressing matter, but leading with the word “urgent” can nudge someone into paying attention.

Related posts: How To Write Better Emails

6. “Let me start with an apology…”

This one works on me because it’s probably going to be a little juicy. It also lets the recipient know the message is not about his or her screw-up. It’s about yours.

7. “Your day is about to improve…”

I’m guessing there are hundreds of ways to relay positive information, and this is one of my favorites. Work can be tedious, so if a message promises to improve it, that’s a good thing.

8. “I’ve completed my research for you…”

If you use this phrase, I’ll pay attention because I know the e-mail is going to give me good information, it will probably get right to the point, and it will be helpful.

9. “The rumors are true…”

You might think, what rumors? But that’s a good thing. You are hinting that something special and worthwhile has spread around and now you are confirming it.

10. “Just getting back to you…”

It’s a simple technique and maybe overused, but it works. My first thought is, getting back to me about what? Oh — that thing I was really waiting to hear about!

OK, now try using them on someone and let me know if they worked.

how to write better emails

Related posts: How To Write Better Emails

Source: http://www.inc.com/john-brandon/10-opening-phrases-to-use-in-your-next-e-mail.html#ixzz3DORMqiyj

How To Write Better Emails? (Infographic)

Emails are your window to the world these days, and so if your emails aren’t getting attention, then that probably means you aren’t, either.

Some of your first interactions with potential customers will start online, so be sure to have a respectable email address. It may seem like a no brainer, but plenty of business owners still rely on their personal email accounts to do business — and it doesn’t look good to the customer. Be sure to set up an email address with an ending (known as the “domain”) that matches your business name. One way to do that is with Google Apps for Business, according to this infographic compiled by the webmaster tool WhoIsHostingThis.com.

There are a couple of other tricks that will help get your email noticed. Keywords in the subject line are critical. More than a third of email recipients determine whether they should even open an email based on the subject line alone.

Finally, keep your emails short and to the point. The majority of emails are read on a mobile device, where screens are small. Keep your email to 150 words or about five sentences, max. (That’s shorter than this post.)

Take a look at the infographic below for more tips on how to improve your email life.

Related: Tips to Avoid Spam Filters and Increase Your E-mail Deliverability

How To Write Better Emails

Related: Tips to Avoid Spam Filters and Increase Your E-mail Deliverability

Source: http://www.entrepreneur.com/article/237292