How Fortune 500 Leaders Spend Every Minute of the Day (Infographic)

How Fortune 500 Leaders Spend Every Minute of the Day (Infographic)

How do top business leaders spend their time?

How do Fortune 500 C-level executives (all at the vice president level or higher) from companies including Adobe, American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter spend every minute of their day?

The survey research showed that the typical corporate leader wakes up at about 6:15 a.m., exercises for 45 minutes and commutes 25 minutes each way. Every workday, he or she spends two hours and 25 minutes on email and texting, 25 minutes on strategy and planning, and 30 minutes on personal development.

The infographic below summarizes the findings.

 How does your day compare? Please share your comments below.

How Fortune 500 Leaders Spend Every Minute of the Day (Infographic)

How To Get More Interaction on Google+ (Infographics)

How To Get More Interaction on Google+ (Infographics)

Of all the social media networks, Google+ seems to be the most perplexing for marketers.

Until recently, there weren’t many metrics that were available to understand how well one’s posts were performing. For many, it’s just a venue that’s kept up to date because it’s Google, and it can help with search rankings.

A new infographic from CircleCount aims to change how well marketers understand Google+ interactions.

“Using a dataset of 8,961,451 posts from nearly 10,000 profiles and pages, we found several ways to get more +1s, reshares and comments,” it reads.

Check out the full infographic below.

How To Get More Interaction On Google+

This story originally appeared on PR Daily

How to Use Infographics to Get Leads From Your Website

How to Use Infographics to Get Leads From Your Website?

Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic.

But did you know they can also get you more leads?

how to use infographics to generate leads

By creating an effective conversion path and making these graphics easy to share, you can turn your infographics into lead generation machines. Here’s how.

1) Choose an offer to represent with an infographic.

How are you getting leads today? Are you giving away ebooks? Free samples? Free trials?

Take one of your existing offers and think of how you can tease the offer. Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve:

  • Random bits of trivia
  • Statistics of any sort
  • Interesting bits of information

 

2) Create your infographic.

Don’t have a designer at your disposal? No problem — download these five free infographic templates. They’re in PowerPoint, and are very easy to customize. Just input your 10 interesting tidbits and tweak the graphics to fit whatever the bit of information is about. It’s actually pretty fun.

3) Create a blog post to show off your infographic.

Now that you have a fancy infographic, you need to host it somewhere on your site so people can see it. A blog post is a great way to show off your infographic. You don’t even need to write much copy — just a small paragraph above your infographic to explain what it’s all about should suffice.

Remember to give your blog post an enticing and keyword-rich title. This is important for two reasons:

  • People will be able to find your infographic via search engines using your target keywords.
  • People on social media will want to click on your link and share it with their friends.

4) Add a call-to-action to your blog post leading to your offer.

If you don’t already have a landing page set up for your offer, create one now — you’ll want people to fill out a form so that they get the offer in exchange for providing you with their contact information. Each form completion is a new lead for you!

If you already have a landing page created for your offer, that’s perfect. Now you should create a call-to-action for this blog post you’ve created for your infographic. This call-to-action should be hyperlinked to your landing page.

Here is an example of a call-to-action you can place below your infographic:

ct-blog-cta-essential-guide-to-internet-marketing_ns

If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough.

It’s also a good idea to hyperlink the infographic directly to your landing page.

5) Provide code for readers to share your infographic on their own websites.

Don’t just hope that your infographic will go viral. Instead, make it as easy as possible for your blog readers to share your infographic.

Below your infographic, include code that readers can easily copy/paste onto their own websites in order to share your infographic. This code will appear as a text block like this:

infographic-share-code

To create a text box, you can use the following code:

<div><textarea>YOUR TEXT HERE</textarea></div>

Where it says YOUR TEXT HERE, replace this with the code you’d want your readers to place on their own websites. Make sure to include code that hyperlinks the infographic to your landing page. This way, anyone who includes your infographic on your website will be linking their readers to your landing page. Here’s a template you can use (swap out the red copy):

<a href="http://yourwebsite.com/landing-page" target="_blank"><img src="http://yourwebsite.com/image-path.jpg" alt="Title of Infographic"></a>

This is how the magic happens, folks.

6) Make it easy to share your infographic via social media.

With certain blogging platforms like HubSpot, social sharing buttons will be added to each of your blog posts by default. But if your blogging platform doesn’t include social sharing buttons, AddThis is a great alternative. Simply sign up for an account, configure your social sharing bar, and add a bit of code to your blog.

add-this-1

Once you create your conversion path and make it easy for people to share your infographic, you’ll see the leads start coming in!

Source: http://blog.hubspot.com/marketing/how-to-use-infographics-to-get-leads-from-your-website-ht