What Is Online Marketing?

What Is Online Marketing?

What is online marketing and how does it work? Online marketing also known as Internet marketing or online advertising is a strategy that plays an important part in reaching out to consumers and establishing a brand. It builds your online reputation by increasing your chances to be found online and getting your name out to the public.

How does online marketing work?

By taking advantage of the fact that a large number of your potential customers browse the internet you leverage your chances of being found online and building your reputation.  Therefore, you increase your chances of getting your name out to the public. Online marketing takes on different forms and encourages potential customers to look for information, products or services you offer.

Online marketing boils down to a few essential aspects including website development, Search Engine Optimization (SEO) and Search Engine Management (SEM), email marketing, display advertising and social networks.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing the visibility of a website/web page in a search engine’s “natural” or unpaid organic search results for desired keywords. Generally, the higher the ranking on the search results page the more visitors the site receives. Search Engine Optimization tends to be a long-term and targets different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. It has many contributing factors including on-site content, internal and external links, site architecture, keyword research and competition analysis. What SEO basically does is that it helps you being found online which is probably one of the most important aspects of online marketing, however, there are other strategies that supplement these efforts.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Wikipedia

Search Engine Marketing (SEM)

Once a website is built the next stage of your online marketing strategy is to promote it. Search engine marketing (SEM) is a strategy adopted in online marketing referring to promoting websites by increasing their visibility in search engine results with keywords related  to your business. Search engine management includes per per click ads (PPC) and search engine optimization (SEO).

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.

Wikipedia

Per per click (PPC)

Pay per click (PPC) is a method of charging for advertising on the Internet. Per per click is basically an ad ad that displays on search engine result pages. The advertiser (typically a website owner) pays only when the ad is clicked (as opposed to pay per view ad (PPV) when the advertiser pays when the ad is viewed).  PPC is simply the amount spent to get an ad clicked.

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Wikipedia

The advertiser (or website owner) pays when the ad is clicked and the user is then redirected to their website or landing page. Pay per click can provide an almost  immediate exposure online while offering you a very transparent way of measuring your efforts.

What the difference between Search Engine Optimization and Search Engine Management?

In the past, Search Engine Marketing used to refer to both SEO and SEM. However, nowadays it tends to refer solely to paid search as opposed to SEO which refers solely to unpaid search.

Social Networks

One of the ways to leverage online marketing is through use of social networking sites which are a powerful marketing tool as they give you a platform to build a reputation. Their main advantage are word-of-mouth recommendations as  these networks give you the option to adopt reputation management strategies and advertise your company, website or services. .The main goal of social networking sites is to increase engagement with your existing and potential customers.

Email Marketing

Email marketing is an increasingly powerful online marketing strategy used to reach out to existing customers.  Essentially, every email sent out to your customer could be considered email marketing.  The main goal of email marketing is to build loyalty, trust and brand awareness by sending ads, request business, solicit sales or donations, newsletters, coupons or informational emails to either sold lists or existing customer database.

Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Wikipedia

One of the ways to use email marketing is to give new customers an incentive to sign up for your newsletter or mailing list. While marketing to a new list is a fairly new concept it enhances your email marketing strategy by giving you access to targeted leads who have given their permission to receive newsletters or informational emails on the subject of their interest.

Display Advertising

Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.

Wikipedia

Display advertising or online display ads are advertisements on search engines such as Google, Yahoo and Bing. Rich media ads contain images or video and involve some kind of user interaction. They also give you the option to access metrics of your audience’s behaviour such as the amount of time spent interacting with your ad. Display network provides accurate measures regarding interest in your products or services while using visuals that increase your audience engagement.

Website Development

Website development plays a important role in reaching your target audience given the fact that potential customers search for information, products or services that you provide on your website. Your website is simply a tool to increase your online presence that lets your customers make an informed decision regarding your company, its products or services. Creating a website should not be underestimated as its a window to your target audience especially given that fact that nowadays designing a website is fairly simple and cost-effective. You can choose from free websites that come with a number of limitations, professionally looking template websites at a reduced cost and turn-around time or the more expensive custom websites tailored to suite your company’s needs.

Online marketing plays an important role in running a successful business in today’s digital world.

How Network Marketing Works?

How Network Marketing Works?

The chances are some of your friends tried to recruit you into network marketing opportunities that seem like some type of money game or pyramid scheme. While other friends keep telling you to stay away from them as you’ll get yourself into trouble. How do you know who’s right?

How Does Network Marketing Not Work?

Network marketing is not a pyramid scheme. Pyramid is basically a money game that has no basis in real commerce and is based around the concept that people invest money based on the promise that other people will put in money that will filtrate back to them and somehow, they’ll get rich. Modern-day pyramids may have a product, but it’s clearly there just to disguise the money game. Most often than not, there’s no product involved at all, just money changing hands.

Related article: What is affiliate marketing?

Network marketing isn’t about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your “warm list” of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.

WHAT IS NETWORK MARKETING

So How Does Network Marketing Work?

Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing umbrella.

Wikipedia

Essentially, network marketing is a legitimate business based on providing people with real, legitimate products they need and want at a fair price.

Network marketing is a serious business for serious people. It’s a proven system for your own success. Just follow the simple, proven and duplicable system that the good companies provide.

How Can I Make Money With Network Marketing?

  • Yes, some people do make a lot of money through network marketing, however their individual results vary greatly and are the result of their own dedicated efforts in building an organization that sells real products and services. In network marketing, each person can multiply his or her efforts, skills and talents by helping others be successful.
  • No, network marketing isn’t a get-rich-quick scheme. Of course some people do make large amounts of money very quickly. Success in networking isn’t based on luck. (Unfortunately, money won’t sprout wings and fly into your bank account no matter what someone has promised you.) Success in network marketing is based on following some very basic yet dynamic principles. Some people don’t make any money at all as the amount of money you make depends on your time and effort. Be wary of pyramid schemes that are illegal and in order for a person to actually make money in a pyramid scheme, someone else has to lose money.


Related article: What is affiliate marketing?

How Does Network Marketing Work For Me?

Network marketing is all about leveraging your time and increasing the number of hours of work effort on which you can be paid by sponsoring other people and earning a small income on their efforts.

I would rather make 1 percent on the efforts of 100 people than 100 percent on my own efforts.

J. Paul Getty

This very basic concept is the cornerstone of network marketing.

How Does Network Marketing Work For Others?

Most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

By helping the people you personally sponsor to sponsor others, you duplicate yourself. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. You leverage your time by helping others be successful and earn an income from all their efforts.

The Breakdown of How Network Marketing Works

  • no big capital requirements
  • no geographical limitations
  • no minimum quotas required
  • no special education or skills needed.
  • low-overhead
  • home based business that can actually offer many of the tax advantages associated with owning your own business.
  • people-to-people business that can significantly expand your circle of friends.
  • enables you to travel and have fun as well as enjoy the lifestyle

Conclusion

Network marketing is certainly a great way of making money online, however, there are no magic pills and you still need roll up your sleeves and do some work. Individual results vary greatly but with a little time and effort you can succeed in network marketing.

Related article: What is affiliate marketing?

What is Affiliate Marketing?

What is affiliate marketing?

So what is affiliate marketing? Affiliate marketing is becoming an increasingly more popular way of making money online yet  few people understand how it actually works. In this article I’ll debunk myths surrounding the topic of affiliate marketing, what it is and what it is not, its advantages and its pitfalls.

Affiliate marketing has grown in popularity mainly because it is a cost-effective way of generating money online, does not require any previous experience or technical skills making it ideal for anyone wishing to start online regardless of their age, background or origin.

There are thousands of other websites on the Internet offering confusing information affiliate marketing, some very good and others that blind you with technical jargon, resulting in you being none the wiser after having read their article.

What Is Affiliate Marketing – Definition

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Wikipedia

What it basically means is that in return for selling someone else’s products or services you receive a commission.  Affiliate marketing is based around the concept that you get paid when you sell or promote someone else’s product.

Related article: 17 Reasons Why You May Never Make it Online?

What is affiliate marketing good for?

  • ideal if you want to start making money online but do not have your own products or services
  • ideal for stay at home mums/dads, single parents
  • ideal for freelance workers and self-employed people
  • if you want to earn extra income on top of your salary
  • if you want to quit your 9-5 job
  • if you want more financial freedom
  • if you want more time freedom
  • if you need more flexible working hours
  • if you travel a lot

What is affiliate marketing not good for?

  • people without basic IT skills (you need to have basic computer skills if you want to succeed in this niche)
  • people wishing to make money overnight (any affiliate programs supporting these claims are get quick rich scams)
  • people looking for a magic pill and wanting something for nothing (you need to roll up your sleeves in order to succeed in affiliate marketing)

what is affiliate marketing

What is affiliate marketing used for?

Affiliate marketing just one of the ways used by companies to leverage their business by reaching a wider audience with the aim of increasing both their sales and customer database. One of the ways to achieve this is through affiliate marketing where a number of people (affiliates) advertise, promote and sell company’s products and services in return for a commission.

It is very hard and very expensive for any business owner to market any product or service on their own. However, if you were a business owner and had other people selling your products and services you could quickly reach a much larger audience, build your customer database and increase your sales. Thanks to affiliate marketing your business would only pay money if and when your affiliates sell a product. This is a very cost-effective way of marketing your business as a business owner. Every time your affiliates promoted your product resulting in the sale of a product they would then receive a commission. Hence they would then have an incentive to continue promoting your product making it a win-win situation for both your company and your affiliates.

Does Affiliate Marketing Work?

  • Yes, however, individual results varies hugely and depend solely on your time and effort. Affiliate marketing offers an uncapped earning potential and it is possible to make huge amounts of money from it. There are people doing so each and every day but the fact is, they didn’t get rich overnight! Essentially, affiliate marketing is a business and as such it requires both time and effort, however, compared to other businesses it can yield considerably higher returns.
  • No, there are no magic pills and you need to roll up your sleeves and do the work. Internet marketing is a lot more slow-paced than most people think. There are many tire kickers that  expect something for nothing. As with any other business venture in order to succeed you need to do some work. Any affiliate programs that claim otherwise are get quick rich schemes.

Related article: 17 Reasons Why You May Never Make it Online?

So what is affiliate marketing not?

Affiliate marketing is certainly not a get quick rich scheme. In fact, it’s a lot more slow-paced than most people think. Essentially, affiliate marketing is a business and that’s exactly how it should be treated. It is certainly a great way of making money online but just like any other business it requires time and effort to grow.

Why start affiliate marketing?

  • cost-effective – you do not need large amounts of money to start
  • runs on autopilot – once you have it up and running, your affiliate marketing business can be earning you money 24 hours per day, 365 days a year
  • no need to buy or hold stock
  • no need to buy or rent premises
  • no need to deal with customers or sales
  • no shipping required
  • no need to deal with refunds
  • can be run from anywhere in the world
  • very easy to set up
  • time-effective – requires less time and effort than other forms of Internet marketing

What should you watch out for when considering affiliate marketing?

  • get quick rich schemes – watch out for claims promising to make you rich overnight Any such claims are illegal and are advertised by illegitimate businesses
  • do your own research  – check reviews and testimonials. It might also be worth checking statistics and conversion rates before you join any affiliate marketing scheme
  • review your budget – depending on whether you decide to go for paid or unpaid advertising make sure you have some funds set aside for this purpose

Conclusion

Affiliate marketing is certainly a great way of making money online, however, there are no magic pills and you still need roll up your sleeves and do some work. Individual results vary greatly but with a little time and effort you can succeed in affiliate marketing.

Related article: 17 Reasons Why You May Never Make it Online?