Best Times To Post On Social Media – Checklist

best times to post on Social Media Checklist

Best Times To Post On Social Media – Checklist

Not only what you post on social media but also when you do it is of essence when it comes to leveraging your social media efforts. Creating engaging content simply isn’t enough! Rather than spending hours upon hours on social media you need a more strategic approach…

QuickSprout compiled a data on the best times to post on social media into a beautiful infographic. Based on that data I’ve created a very handy checklist for you to use (works with Facebook, Twitter, Google+, LinkedIn and Pinterest) that will help you leverage your time spent on social media and save you hours of hard work! Below you’ll find a sample view of the checklist (click on the image to enlarge it):

SOCIAL MEDIA CHECKLIST

Click Here To Get Your FREE Social Media Checklist. You can then print it off or save to your computer.

How Does This Work?

  • once you’ve downloaded the file print it off and go to the section that’s of interest to you There is a separate list of tasks for each section (Facebook, Twitter, Pinterest, Google+ and LinkedIn)
  • each section is arranged in a chronological order for easier reference (Monday tasks appear at the top of each section, conversely you’ll find weekend tasks at the bottom of each section) Similarly, morning tasks appear before afternoon and evening tasks
  • once completed simply tick each item off the list and move on to the next… (using a pencil rather than a pen and then rubbing it out will save you a ton of paper and ink!)

I can guarantee that if you keep doing it for the next 30 days you’ll start seeing results! You’ll not only be getting more clicks, likes, shares and followers but as a result you’ll be able to build a list of highly engaged fans and subscribers that will later turn into customers.

I’m planning on taking a screenshot of my own checklist and saving it as a desktop background to keep an eye on the best times to post on social media!

Let me know how you got on by sharing your comments below.

Happy posting!

What’s The Best Time To Post On LinkedIn? [Infographic]

what's the best time to post on LinkedIn

What’s The Best Time To Post On LinkedIn? [Infographic]

Not only what you post on but also when you post it on LinkedIn matters. In order to get the best return on your investment post at times when you’re most likely to engage with your audience. What’s the best time to post on LinkedIn then?

No matter how awesome the content you’re creating is if you’re posting it on LinkedIn randomly it simply isn’t enough.

what's the best time to post on LinkedIn


As with any rules and guidelines always test everything. Never take anyone’s word for it. Not even mine’s! So far I’ve achieved the best results by posting on a rather unlikely day. If I remember well it was Sunday morning! My personal blog went from 0 to 140 visitors per day literally overnight! I was never able to replicate that. That’s why it’s always a good practice to monitor your engagement by taking a note of when and what you post, the number of comments and likes. Remember that what works for others might not work for you as it depends on your audience and the type of business you’re in. For example, if you’re in the Internet marketing niche like me you may find that your audience tends not to fall within these set out guidelines. As always test everything, then tweak it. Rinse and repeat!

What’s your strategy when it comes to posting on LinkedIn and other social media? Do you feel that this differs depending on the niche you’re in? Share your comments below.

Let’s connect further, follow me on LinkedIn!

Source:

http://blog.hubspot.com/marketing/social-media-post-best-times

 

How To Use LinkedIn For Sales?

How To Use LinkedIn For Sales?

With over 150 million members worldwide, is not difficult to see why LinkedIn is  getting increasingly more powerful when it comes to generating sales.

Unjustifiably, LinkedIn is often seen as simply the place to go to find a job. However, LinkedIn has certainly a lot more to offer when it comes to generating sales and is primarily used as a way of generating leads. In business to business environment, LinkedIn can turn out to be indispensable mainly due to its uncapped potential for business development as it not only makes generating leads more time-effective but also hassle-free.

1. Why You Should Not Miss A Chance To Connect?

First things first, step back and take a critical look at your contacts. Your contacts, be it family, friends or workmates can be used to further expand your professional LinkedIn network by adding second and third level connections . Whether you meet anyone online or offline, it’s always a good idea to follow up with a connection request to strengthen your LinkedIn profile.

2. Who’s Who?

You’d be amazed how much information people give out on LinkedIn! That’s why it works so great when trying to identify the key decision-makers.  You can easily determine all the relevant people, teams and projects which in turn helps you gain a better understanding of who’s who and the people who influence the scene. 

3. Why Cold Calls Are a Thing Of The Past?

Let’s be honest, cold calling is a fact of life. Sure, the vast majority of sales people would prefer to rely on other lead generating techniques. However, unless you are an established business, you will, at some time, be forced to cold call in order to generate leads. However, LinkedIn comes in handy here as you can almost always gather some information about your prospects before approaching them. Before approaching any of your prospects on LinkedIn always have a look at their profile to see what they’re after. You’ll be surprised how well this works when it comes to breaking the ice!  

Take a close look at profile and status updates, connections you have in common and group posts. It might be worth investing into a paid account as you gain access to everyone on LinkedIn.  

4. How To Get Past The Security Guard Unnoticed?

If you had a decision-making power in sales you’d do everything in your power to cut down on the number of calls and emails that get through to you…

However, there are ways you can bypass these security measures with InMail. InMail is basically LinkedIn’s internal email system allowing you to message anyone on LinkedIn while skipping the introduction.

5. Search smart, not hard

LinkedIn search facility allows you to search by title, company, location or keyword. You can also get weekly reports matching your search criteria, e.g. your customers’ profiles saving you a considerable amount of time. 

6. Spy On Your Prospects

If you’re in sales, you’d probably agree that you need to know your prospects better than you know yourself! Any industry changes are a good enough incentive to reach out to your potential customers to offer your services. 

To stay up-to-date with the newest industry trends and spy on your prospects or companies you have a vetted interest in follow a company’s LinkedIn page.

7. The Power Of Groups On LinkedIn

Groups offer you the ability to learn more about the industry you have a vetted interest in. It’s also a great way of gauging needs and demands of your target market. This can often give you a good enough incentive to approach your prospects.

Joining groups can offer you a better idea in terms of what’s going on with the company you’re interested in. Also you gain access to personal details of other members of the group which is normally restricted to first level connections. While being a group member you can further build your connections.

8. Make Your LinkedIn Profile Stand Out!

Make sure your LinkedIn profile is complete as it acts as your business card and the first thing a prospect will see.  You want to make sure it looks professional and creates a great first impression.

All the information on your LinkedIn profile needs to be up-to-date, including all links to your website and other social media networks.

Getting business recommendations can certainly help. Last but not least, include a high quality photograph in your profile. Smile!

More on getting your LinkedIn profile work for you here. 

9. The Power Of Taking A Look Back…

Unless a user has set his/her profile to anonymous you can see who’s viewed your profile. You can use it to your advantage by reaching out with a connection request. It works the other way round too. You’ll probably find that some of the people whose profiles you visited will always look back.

Source: http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prospecting.jsp

 

How to Use LinkedIn to Build Your Business?

7 Tips to Using LinkedIn for Business

Viewed mostly as a social network for job seekers, LinkedIn is ideal for home business owners as well. But many home-based entrepreneurs and freelancers don’t use or maximize LinkedIn and all it’s great features. With over 250 million users, LinkedIn is a must for home business owners.  Here are tips to maximize LinkedIn to build your business.

how to use linkedin to build your business

1) Complete your personal profile. On LinkedIn, the power is the quality of connections, not the quantity. Incomplete profiles, especially those without pictures are viewed as unprofessional. LinkedIn walks you through the process of adding information in all the important areas making it easy to create a complete profile. Use a professional or high quality photo, as people are less likely to connect if there is no picture of you. Use keywords and content that will attract your target market in your summary, experience and other sections of the LinkedIn profile. Request a personalized URL that uses your name.

2) Create a company page.  This is slightly different than a profile, but it’s a great way to focus on your company and have people “follow” it. Like a profile, you want to complete all the information, including a logo and keyword targeted content about your business.

3) Ask for recommendations. Testimonials can significantly improve your business growth. They instill confidence in prospective clients and customers making them more willing to hire or buy from you. While you can get testimonials for your website, also ask for recommendations from clients or customers at LinkedIn.

Related posts: How To Use LinkedIn To Promote Your Business?

4) Share business news. Are you launching a new product or service? Will you be hosting an event? People like to work with businesses they feel connected to, and one way to help them feel connected is by sharing news and inside information.

5) Be active. Social media can be overwhelming. There are so many sites you can join, all of which require active participation. In many cases, some social media profiles end up not getting the attention they deserve. But a dormant social media page is worse than no social media page at all. Tools such as Hootsuite can help you post blog or other content to LinkedIn as well as other social media sites. However, LinkedIn is much different that other networks. You don’t post what you had for breakfast (unless it was with a powerhouse like Bill Gates) or cat pictures. LinkedIn is a professional network. Post news and information about your business and industry trends.

6) Engage with others. Too many people are self-centered with their social media forgetting the part that it’s supposed to be social. Social media works, but only if done right. Along with posting your own content, you need to reach out and engage with others. Check your news feed and like or comment on what your connections are posting. Participate in groups where you can connect with potential customers or others who can help you make good connections. Recommend businesses that you’ve worked with and can say positive things about. Endorse your connections for their talents. The more you reach out and help others, the more they’ll reach out and help you.

7) Assess results. I know business professionals who created a website and did social media, but ultimately they gave up because they said it didn’t work. But social media does work. If it’s not working for you, then you’re not doing it right. Tracking what’s going on with your LinkedIn profile will give clues as to what you need to do. Are people being able to find you? If not, maybe you need to relook at the keywords you’re using and better optimize your profile. Are people liking or commenting on your posts? If not, you need to create more engaging posts. You can do that by asking questions or for feedback. For example, don’t just share a link to your most recent blog post. Instead, share the link and ask people to respond. Finally, are you getting good quality connections? If not, improve your engagement and seek out better people.

Related posts: How To Use LinkedIn To Promote Your Business?

Source: http://homebusiness.about.com/od/Home_Business_Toolbox/fl/How-to-Use-Linkin-to-Build-Your-Home-Business.htm

How To Use LinkedIn To Promote Your Business?

LinkedIn can be a great way to promote your home business. Here are a few reasons why:

  • LinkedIn is a network with 65 million business professionals around the world.
  • The average LinkedIn member has an average annual household income of $109,000.
  • One person creates a LinkedIn login every second.
  • Nearly 50% of LinkedIn members have decision-making authority for their companies.

It’s easy to see why LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place. Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If that’s the market you are trying to reach, you need to get in the game.

how to use linkedin to promote your business

Getting Started with LinkedIn Marketing

In order to get started with marketing your business on LinkedIn, you’ll need to:

  • Understand how LinkedIn works.
  • Create a LinkedIn login, if you’re not already a member.
  • Create a great LinkedIn profile to put your best forward when people come to check you out.
  • Ideally, create a LinkedIn company page for your business. You’ll have the opportunity to do that as you are completing the resume section of your LinkedIn profile, and your company page will be automatically linked to from the resume in your profile.

With these LinkedIn basics in place you can get started on marketing yourself and your business to LinkedIn members.

Related posts: How To Use LinkedIn To Build Your Business?
 

Passive and Aggressive LinkedIn Marketing Methods

There are two main ways to dive into LinkedIn business promotion – using a passive approach or taking a more aggressive stance. Let’s explore both, but keep in mind that, like anything else, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.

Passive LinkedIn Marketing

Simply by creating a LinkedIn profile, building your connections and keeping your account updated, you can get the attention of potential clients and customers. The passive approach can pay off by:

  • Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others to find you, and just like Google search, the use of LinkedIn search is an important, well-used feature of the network.
  • Getting you you introductions. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
  • Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials to you and your business. They provide credibility that encourages people to do business with you.

Aggressive LinkedIn Marketing

LinkedIn does provide possibilities for more proactive marketing of your home business. To take full advantage of the possibilities the network has to offer consider:

  • Posting regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients.
  • Active group participation. Join groups related to your business and your interests and participate in discussions there for increased exposure. Discussion participation can help establish you as an expert in your field. Don’t spam the groups as you’ll run the risk of getting tossed out. You’ll also tarnish the reputation of your business.
  • Send messages and invitations to those in your network and to other group members. Again, don’t be a spammer or a pest.
  • Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain. In fact, from time to time LinkedIn sends out offers for a free month of paid advertising. You may as well take advantage of it, try it out and see if it works for you.
  • Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you’re trying to accomplish. Just click the Basic Account Upgrade link from the top left of any LinkedIn page after you’ve logged in to get more information on the benefits available exclusively to paid members. There are three levels of membership available, the first two fairly reasonable, the third quite expensive.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can be a great idea. If you have the time, you can learn to do everything yourself. If not, you might consider hiring a specialist or virtual assistant to handle some of the tasks for you. Admittedly, LinkedIn doesn’t work for every type of business, but it can work for most and should be given full consideration if you want your business to succeed and grow.

You may not see results at first, but as you build your network and become more active, you could find that marketing on LinkedIn is a very smart thing to do.

Related posts: How To Use LinkedIn To Build Your Business?

Source: http://homebusiness.about.com/od/socialmediamarketing/a/How-To-Use-Linkedin-for-Marketing.htm