Best Times To Post On Social Media – Checklist

best times to post on Social Media Checklist

Best Times To Post On Social Media – Checklist

Not only what you post on social media but also when you do it is of essence when it comes to leveraging your social media efforts. Creating engaging content simply isn’t enough! Rather than spending hours upon hours on social media you need a more strategic approach…

QuickSprout compiled a data on the best times to post on social media into a beautiful infographic. Based on that data I’ve created a very handy checklist for you to use (works with Facebook, Twitter, Google+, LinkedIn and Pinterest) that will help you leverage your time spent on social media and save you hours of hard work! Below you’ll find a sample view of the checklist (click on the image to enlarge it):

SOCIAL MEDIA CHECKLIST

Click Here To Get Your FREE Social Media Checklist. You can then print it off or save to your computer.

How Does This Work?

  • once you’ve downloaded the file print it off and go to the section that’s of interest to you There is a separate list of tasks for each section (Facebook, Twitter, Pinterest, Google+ and LinkedIn)
  • each section is arranged in a chronological order for easier reference (Monday tasks appear at the top of each section, conversely you’ll find weekend tasks at the bottom of each section) Similarly, morning tasks appear before afternoon and evening tasks
  • once completed simply tick each item off the list and move on to the next… (using a pencil rather than a pen and then rubbing it out will save you a ton of paper and ink!)

I can guarantee that if you keep doing it for the next 30 days you’ll start seeing results! You’ll not only be getting more clicks, likes, shares and followers but as a result you’ll be able to build a list of highly engaged fans and subscribers that will later turn into customers.

I’m planning on taking a screenshot of my own checklist and saving it as a desktop background to keep an eye on the best times to post on social media!

Let me know how you got on by sharing your comments below.

Happy posting!

What’s The Best Time To Post on Google+? [Infographic]

whats the best time to post on Google+

What’s The Best Time To Post on Google+?  [Infographic]

Posting original, engaging content on social media simply isn’t enough. If you want to gain a competitive edge  you need to find different ways of being unique in the marketplace. Knowing what’s the best time to reach out to your Google+ audience will give you an unparalleled advantage and will ensure that your content goes viral in no time…  What’s the best time to post on Google+ then?

When should you post to Google+?

According to Social Media Week the best time to post on Google+ are Wednesdays at 9am. As a general rule, it is best to post on Google+ in the morning. Hubspot claims that you should aim for 9am-10am in order to get the best exposure as this is the time when G+ users are most active.  In need of more 1+s? In terms of user engagement Wednesday at 9am is the best time to post as this is the time when G+ users are most likely to engage with your content.

The infographic from QuickSprout below beautifully illustrates when’s the best time to post on Google+:

  • best days to post are during the week Monday through to Friday
  • best time of the day to post on Google+ is Wednesday 9am-11am 

On Google+, social media posts on Wednesdays at 9am do the best in terms of social applause and engagement.

According to Buffer, late morning during weekdays are best to share on Google+.

TIP: Use the Timing+ to find the optimal time tailored to your audience.

Source: QuickSprout

whats the best time to post on Google+

As always, test everything! You might want to play with these times a bit, try posting a bit earlier or a bit later than suggested and monitor what works best with your audience.

If you want to find out How To Get More Interaction on Google+ read this article. What are your tips and strategies when it comes to getting more interaction on Google+? What has been your experience when engaging with your audience on G+?

Source:

http://socialmediaweek.org/blog/2014/07/rules-post-social-media-content/

What’s The Best Time To Post On LinkedIn? [Infographic]

what's the best time to post on LinkedIn

What’s The Best Time To Post On LinkedIn? [Infographic]

Not only what you post on but also when you post it on LinkedIn matters. In order to get the best return on your investment post at times when you’re most likely to engage with your audience. What’s the best time to post on LinkedIn then?

No matter how awesome the content you’re creating is if you’re posting it on LinkedIn randomly it simply isn’t enough.

what's the best time to post on LinkedIn


As with any rules and guidelines always test everything. Never take anyone’s word for it. Not even mine’s! So far I’ve achieved the best results by posting on a rather unlikely day. If I remember well it was Sunday morning! My personal blog went from 0 to 140 visitors per day literally overnight! I was never able to replicate that. That’s why it’s always a good practice to monitor your engagement by taking a note of when and what you post, the number of comments and likes. Remember that what works for others might not work for you as it depends on your audience and the type of business you’re in. For example, if you’re in the Internet marketing niche like me you may find that your audience tends not to fall within these set out guidelines. As always test everything, then tweak it. Rinse and repeat!

What’s your strategy when it comes to posting on LinkedIn and other social media? Do you feel that this differs depending on the niche you’re in? Share your comments below.

Let’s connect further, follow me on LinkedIn!

Source:

http://blog.hubspot.com/marketing/social-media-post-best-times

 

What’s The Best Time To Post On Facebook?

what is the best time to post on facebook 2

What’s The Best Time To Post On Facebook?

The less people want to be at work, the more they are on Facebook!

Buddy Media

When’s the best time to post on Facebook?

This infographic from Quick Sprout contains a lot of useful best time to post on Facebook and other social media, such as Twitter and LinkedIn:

86% of posts are published during the work week with engagement peaking on Thursday and Friday.

Engagement rates fall 3.5% below average for posts published Monday through Wednesday

In correlation “The Happiness Index” on Facebook spikes by 10% on Friday

The optimal time to post is early afternoon in the time zone with most of your audience:

  • 1pm to get most shares
  • 3pm to get most clicks
  • broader suggestion of any time between 9am-7pm

Source: SocialSprout

whats the best time to post on facebook

According to SurePayroll’s blog the best time to post on Facebook is 1pm-4pm as it results in the highest average click through. Peak times happen on Wednesdays 3pm.

Now, that we know what the best time to post on Facebook is it’s time to find out what the worst time to post on Facebook is. The worst time to post on Facebook are weekends before 8am and after 8pm:

what is the best time to post on facebook

Posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.

Source: FastCompany

Do you agree or disagree with this post What Is The Best Time To Post On Facebook?

How to Get Paid for Your Time on Twitter

How to Get Paid to Tweet: A Comprehensive Tell-All Guide

This guide will show you in detail how you can use Twitter as a powerful word-of-mouth advertising tool and make some pretty decent money by doing so.

Every method, program, or system discussed in this guide is 100% free, and you don’t have to sign up with any e-mail marketing list to get the information you need.

Before we jump into it, we need to be clear on something. Making money with Twitter is not nearly as easy as some people would have you believe. Many people that set out to make money with Twitter never manage to earn more than a few dollars a month.

To make good money with Twitter, you must be prepared to work hard and maintain a positive mindset. When I first started out with Twitter I made many mistakes that cost me followers and subjected me to abuse. I’m happy to say these things don’t happen to me any more. My methods for making money with Twitter are the results of three years of trial and error. They are ethical and can really help you improve your standing in the online community.

A Little Bit About How People Make Money With Twitter

There are basically two ways to make money with Twitter. You can use it to promote your own products and services, or you can promote other people’s products and services. This guide will focus on promoting other people’s products and services through the use of third-party social media marketing services, a practice often called “paid to tweet”.

You can also easily apply the methods and strategies in this guide to advertising and selling your own products and services.

What This Guide Does Not Cover

This guide does not cover how to get paid for following people, how to sell your Twitter account, or how to get paid for sending direct messages. Selling your Twitter account is against Twitter’s terms of service, and in general is not a nice thing to do to your followers.

Getting paid to follow people is pointless. It will greatly degrade your Twitter experience and chances are it will only earn you a couple of dollars at best.

Before We Get Started You Will Need To…

If you haven’t already, you will need to sign up for a Twitter account. The information in this part of my guide assumes you are already familiar with the service. For those new to Twitter, I’ve put explanations of the basics plus general tips in the second half of this Hub.

You should also create accounts with the following free services:

  • SponsoredTweets (My favorite social media marketing service and also the most reputable)
  • TraffUp (optional; can help you get more followers)
  • Twiends (optional; can help you get more followers)

If you have any further questions, would like some personal advice or if you just want to say hello, feel free to contact me via HubPages or Twitter (@jam3rr).

An Introduction to Social Media Marketing Services

Social media advertising/marketing services act as the middle man between advertisers and tweeters or the users of other social networks. These are the services that actually make it possible for you to get paid to tweet.

Some social media marketing services specialize in specific areas. Some services are great at connecting regular tweeters with advertisers while others are great at connecting celebrities with advertisers.

The rest of this guide covers the most popular social marketing services that you can use for free to earn money on Twitter. The services we will be taking a look at are:

  • SponsoredTweets
  • MyLikes
  • Twittad

SponsoredTweets

SponsoredTweets is a social media advertising service by IZEA. SponsoredTweets gives people, small businesses and major brands access to both affordable and effective word of mouth advertising on Twitter.

As a tweeter (publisher) you have the potential to earn money by tweeting sponsored tweets or CPC (cost per click) offers. Access to the SponsoredTweets platform is free for both tweeters and advertisers, although as a tweeter you can upgrade to a Pro account for a small monthly fee (more on this below).

Getting Offers for Sponsored Tweets

It’s time to find a sponsor—or rather, it’s time to have a sponsor find you. Unlike other advertising platforms, SponsoredTweets doesn’t present you with a list of offers: Sponsors find you. It’s up to you to be found and keep the advertisers that find you happy.

At the end of the day advertisers want to make money and they want to do it with as little investment as possible. When seeking sponsorship you MUST keep this in mind, If you provide advertisers with a good return on their investment (ROI) you will succeed.

Setting Your Price

All too often I see people that have priced themselves out of the game. When you are first starting out you shouldn’t charge more then two or three dollars per tweet, regardless of how many followers you have. If you want to charge more, you really must be able to motivate people to buy. This requires engaged followers (more on this below).

Being discovered by sponsors isn’t too difficult if you set your tags correctly. You should use tags that directly reflect what you tweet about. For example, if you tweet about anything and everything like most people do, then you should use the “general” tag. SponsoredTweets lets you use up to 10 tags, and you should make use of each and every one of them.

The Waiting Game

Getting sponsored can take a while, so be patient. Your first sponsorship will most likely come a few weeks after you register. After that, provided you are making an effort to tweet “correctly,” you should start seeing sponsorship offers more regularly.

When you get an offer, check the landing page before accepting to make sure it’s something you would normally share. When it comes time to write the sponsored tweet you should do your best to write in a way that encourages conversation or positive action.

Some tips to keep in mind when crafting a sponsored tweet:

  • Don’t use marketing lingo or buzz words. Be a human.
  • Never mislead anyone or use earning examples such as “I earned $25,599 in one day.”
  • Don’t use language that would offend anyone. Think hard about the words you use.

Be Recognized for Being a Professional

Pro SponsoredTweets accounts give professional tweeters a few extra perks and enable them to be seen for what they are: professionals.

You don’t need a Pro account to earn money from SponsoredTweets. But If you are a professional tweeter then it’s a great way to get the recognition you deserve for your hard work. Benefits of a Pro account include:

  • Pro badge
  • Increased visibility (priority sorting)
  • Lower cash-out threshold

You can try a Pro account for 30 days at no cost. However after that it’s $1.95 per month.

Tweeting CPC Offers

CPC (cost per click) offers are a great way to bring in a few more dollars with the SponsoredTweets system. These offers pay you a pre-defined amount for each click you generate.

Before you even consider looking into a CPC offer you should check its landing page. As with sponsored tweets, if the page isn’t something you would normally share, then forget about the offer. You won’t get many clicks and it will tarnish your reputation on Twitter.

Never accept offers that are at the lower end of the scale. This pushes down the price of future offers and allows cheap advertisers to take advantage of your hard work.

Most CPC offers will come with instructions on how the tweet should be written. If an offer does not come with any instructions, then you should write the tweet in a way that drives either sales or conversation.

Getting Others Offers for Sponsored Tweets

A great way to earn money with the SponsoredTweets system is to utilise the free referral program. You can earn money by referring either tweeters or advertisers.

There are several ways to find tweeters to refer:

  1. Post a tweet every now and again to see if any of your followers are interested.
  2. Make use of free manual traffic exchanges like easyhits4u.
  3. Write a blog post or some articles about the benefits of SponsoredTweets.
  4. Pay for advertising on websites and blogs.

When someone joins you on SponsoredTweets you should follow them on Twitter and let them know who you are. You should ask them if they need any help using either Twitter or the SponsoredTweets system.

It’s best to introduce yourself via a direct message rather then an @ mention. Some people may not want their Twitter followers to know that they have joined SponsoredTweets.

Keep an eye out for your referrals and from time to time (if they need it) offer them some tips and tricks. If you help your referrals do their best, not only will they make more money, you will too.

Referring Advertisers to SponsoredTweets

When you successfully refer an advertiser to SponsoredTweets you will earn 10 percent of the cold, hard cash they spend. Finding potential advertisers is not by any means easy, but it’s well worth the effort of trying to track them down.

SponsoredTweets is feature-rich and offers so many benefits to advertisers that you do not need to “upsell” it at all. Be honest with advertisers and you will be surprised by just how supportive they will be.

A common trap people fall into is trying to contact potential advertisers via a website contact form. This is spam—don’t do it! SponsoredTweets could suspend your account as a result.

The SponsoredTweets API

If you’re a developer, you can make use of the SponsoredTweets API to make more money by building an app that appeals to advertisers. Examples include:

  • A directory of users for advertisers to sponsor.
  • A tool to help advertisers find out if a Twitter user is registered with SponsoredTweets.
  • An app to help advertisers compare users.

I’m sure you get the idea.

Every time an advertiser decides to sponsor a user they discovered with your app you will earn a percentage of the sponsorship fee. You can learn more about the API program on SponsoredTweets’ website.

MyLikes

MyLikes is another very popular social media marketing service. MyLikes enables publishers to make money from Youtube, Facebook, Tumblr, and Twitter. Unlike some social media marketing services, MyLikes always has plenty of offers to choose from.

MyLikes also has a program called Text Likes. These are sponsored likes that you create and post to Twitter or Facebook. You are paid for every click your sponsored likes receive.

Creating a sponsored like is pretty easy. From the list of available offers on MyLikes’ home page, choose one you think will interest your followers and click the “Share Text Like” button. You will be taken to a page where you are able to review the preset text, or edit it as you please.

Twittad

Twittad is a popular social media marketing service that has been around for quite a long time. Twittad focuses solely on supplying social media marketing services for Twitter.

Twittad has had quite a “spammy” past, so take extra care in checking out each and every offer you see on the service. However to receive offers, you need to be discovered by an advertiser. Advertisers find you on Twittad based on the tags you have attached to your account in the Twellow directory.

Twittad offers arrive via e-mail. If you opt in to a Twittad campaign, the advertiser or a Twittad administrator will review your Twitter account to see if it’s up to scratch.

Twittad’s referral program is one of the most generous available: It pays 22 percent of earnings for the entire lifetime of a tweeter you refer, and three percent of whatever any advertiser you refer spends. There’s no fee for participating in the referral program, and you can find your referral link in the Affiliate tab on your Twittad dashboard.

Using Multiple Social Media Advertising Services

You must err on the side of caution if you are going to use multiple social media advertising services as your timeline can quickly appear “spammy”. Keep your ratio of tweets to sponsored tweets in mind and never consecutively tweet ads from different services: Both services might close your accounts.

Attracting Followers on Twitter

To make money from any of these social media marketing services, you need to have followers who read your tweets. While having a lot of followers is important, you can still make money by attracting a smaller number of followers who are targeted, active and engaged.

The best way to find followers is to start following people yourself, and the easiest way to discover new people to follow is by using Twitter’s search function with keywords related to subjects you want to tweet about. If you follow people that are not interested in the same things as you, they will most likely never follow you back, or if they do, they will quickly unfollow you.

Try to follow people that have tweeted recently. Doing so will greatly increase your chances of being followed back. This is also clearly a good way of discovering active accounts.

How Not to Get Followers

  • Don’t follow tons of people at once. A trickle feed of new Twitter followers is best, allowing you to easily track who isn’t following you back and to ensure you don’t follow accounts that are sending out automated tweets.
  • Avoid following people who have no profile information or picture. These accounts are often automated, and will likely unfollow you once you have followed back. Sometimes Twitter bans these accounts, which puts you in the position of following an account you cannot unfollow.
  • Also steer clear of so-called follower trains and follow-back groups. The followers they get you are not genuinely interested in following you; they just want you to follow them. Most of these folks will simply clutter your timeline and unfollow you at some strategic point.
  • Do not pay for Twitter followers. The potential for being scammed is way too high, and you could quite easily end up paying for 10,000 bots to follow you, no matter what the seller says.
  • One final don’t has to do with churning, the practice of following and unfollowing someone on a regular basis in order to stay at the top of their followers list. It’s one of the most annoying things people do on Twitter, and it can get you banned.

Engaging With Your Twitter Followers

Engaging with followers is a very important step that 99 percent of people who want to make money with Twitter don’t even consider. I would even call it the “magic bullet” for making money with Twitter.

Saying a quick hello to new followers goes a really long way. Once you have made the initial connection with someone they are far more likely to keep an eye out for your tweets. You may not be able to interact with each and every one of your new Twitter followers, but you should give it your best shot.

Do not, however, say hello via a direct message. Use an @ reply. You run the risk of people thinking your message is automated if you send a direct message.

If a follower asks a question, do your best to answer it; if you don’t know the answer, do some research: It’s a great excuse to learn something new.

Re-tweeting tweets you like is a powerful tool in keeping followers engaged. People you re-tweet are not only more likely to re-tweet your tweets, they will keep an eye out for your tweets in their timeline. However never re-tweet anything containing a link without checking it out first. I’ve seen many people re-tweet questionable content simply because they did not visit the link first.

Don’t @ Spam followers. @ Spam is the practice of sending several people the same @ mention. An @ Spam tweet usually looks something like this:

“Hey have you seen this? – http://example.com @user1 @user2 @user3 @user4”

Mass engaging like this isn’t effective and will more then likely result in your account being banned.

Twitter Account Maintenance

Keeping your Twitter account in good standing is important. Many third-party services that “score” your social efforts will downgrade you, and users will be less likely to follow you back, if your Twitter account is not maintained.

Use a service like Friend or Follow or Tweepi to discover who isn’t following you in return, and manually unfollow these people. Do not use any mass unfollow tools: They violate Twitter’s terms of service, and Twitter may ban your account if you do.

Keep a close eye on your timeline and unfollow any account you think is automated. Automated accounts will not only clog your timeline, they will never click your links or interact with you in any way. Similarly, unfollow inactive accounts (tweepi can identify these) or accounts that share content that is not safe for work (which can damage your own account’s ranking in search engines).

Twitter Strategies and Formulas for Success

Now that you know how to follow the right people, get sponsored, and keep your account maintained, you need some strategies to help you bring in the money. These are the exact strategies I use to make money everyday on Twitter; they are tried and tested.

  • Monitor your advertising-to-tweets ratio. Twitter displays 20 tweets at a time on your public profile, so try to keep your ratio at around one ad for every 10 tweets. With more then two advertisements on your Twitter stream at a time, you risk drawing abuse, losing followers, and being blocked.
  • Follow people that have followed you and unfollow anyone that hasn’t reciprocated your follow. Try to follow 5 to 10 new people every day.
  • Don’t make your first tweet of the day an ad.
  • Spend a little time engaging with your followers every day before tweeting an ad. Retweet at least one of your followers’ tweets.
  • Wait 10 to 15 minutes after tweeting your advertisement, then start over again by engaging with your followers.
  • Perform monthly account maintenance. Unfollow everyone who isn’t following you back. Follow 15 to 20 people that have been active in the last 5 minutes. Send interesting tweets, then follow another 15 to 20 people that have been active in the last 5 minutes. Now follow everyone that follows you back.

Twitter Basics

As promised, this section covers the absolute basics of Twitter for people new to the service. If you are already comfortable using Twitter you can skip this section without missing any vital information that will help you in your money-making efforts.

Followers and Following

Twitter isn’t like other social networks: Friendships don’t automatically work both ways. When you follow someone, you are signing up to receive their tweets. It’s very much like subscribing to an RSS feed. Once you follow someone, their tweets will appear in your timeline. For your tweets to appear in someone else’s timeline, that person must be following you.

@Mentions

@mentions are how you publicly interact with people. To make use of them all you need to do is type the @ symbol followed by the Twitter username of the person you want to mention. For example, if I wanted to mention or reply to Chris Rock, I would type @chrisrock. You could also click the “Mention user” button on the user’s profile, or click the “reply” link on a tweet.

Like normal tweets, @mentions will appear in your timeline. However you can view them all by clicking the Mentions tab on your homepage.

Direct Messages

Direct messages or just messages are private. They can only be seen by you and the person you’ve messaged. Because this feature is often abused, few people pay much attention to direct messages. However they can still be handy from time to time.

You can only message a user who is following you. To send the message, navigate to their profile and click the Message button. To view messages you have received, just click the Messages link on your homepage.

Retweets

Retweets (or RT’s as they are more commonly known) are a way to share tweets you like with your followers. Retweets will appear in your timeline like any other tweet. You can view retweeted tweets by clicking the Retweets link on your Twitter homepage.

There are two different ways to retweet a tweet you think is worthy. The easiest way is to simply click the Retweet button found on the tweet itself. The other way is to copy and paste the tweet into a new @mention with the letters RT in front of it. This is the old way of creating a retweet, and the resulting tweet will appear in the Mentions tab instead of the Retweets tab.

Favorites

Twitter lets you save tweets to a Favorites list so that you can quickly find them again. You can do this by mousing over the tweet and clicking Favorite. Once you have a tweet in your favorites list, the list will appear on the sidebar of the home page.

Lists

Twitter lists are a way of organizing people you follow into groups so you can easily view their tweets. You can mark lists as either public or private. If you create a public list other users can follow it and see everyone that’s on it.

You can create a new list or manage previously created lists by clicking the Lists button on your homepage. To add people to a list, navigate to their profile and click the button that looks like a bullet list; a drop down menu will appear and you can select the list or lists you want to add the user to.

If someone has added you to a public list that you do not wish to be on, you can remove yourself by blocking the creator of the list.

Setting Up Your Twitter Profile

Your Twitter profile says a lot about you and is often all some people will see. It’s vital that you take the time to fill out your profile information and set your profile’s background art. If you don’t you may very well be wasting your time on Twitter altogether as people will just ignore your tweets or not follow you. Here are some tips on completing your profile:

  • Profile Picture: Choose a recent photo of yourself. It should be “safe for work”—if it isn’t, people are likely to unfollow you when they see your picture in their tweet stream.
  • Name: Use your real name here. It will help people find you when they search for you, and it will also give you more credibility. If you don’t want to use your real name, at least don’t make up a fake name. Fake names are easy to spot and will destroy your hopes of people reading your tweets.
  • Location: You don’t have to and shouldn’t use your home address here. Use a city/state name followed by a country/state name. Setting your location is important as many third-party services make use of this information. Providing it can help ensure that your tweets reach a local audience.
  • Web site: Ideally, the URL you provide should point to a website that lets users know a little more about you. You shouldn’t use some ugly affiliate URL here. If you don’t have a personal blog to link to then consider creating and linking to an About.me page.
  • Bio: Twitter gives you 160 characters for your bio and you should try to make use of each and every single one of them. Twitter also allows you to use hash tags in your bio. Using hash tags (e.g. #bio) can help people find you when they are looking for people who are interested in certain topics.
  • Profile Design: Choose a design that reflects your interests. As with your profile picture, you’re free to use whatever you want as long as it’s safe for work. If you want to build your own Twitter backgrounds you can use the free Photoshop template on Fuel Your Creativity.

Tweeting the Right Way (Because the Left Way Is Wrong)

Before you worry about acquiring Twitter followers or how you’re going to get paid to tweet, you must understand how to use Twitter correctly. Many people don’t, and as a result they barely get any clicks and are abused by others. Clearly this is not what you want when you are trying to use Twitter to make money.

For a tweet to be effective it needs to be well constructed. Poorly constructed tweets are often ignored and never re-tweeted or shared.

A well-constructed tweet should include a hash tag and, optionally,a link in the middle. It should contain no misspellings and, most importantly, it should ooze your personalty. Here are a few examples:

  • “#Wikileaks double dares Pentagon hawks – http://digg.com/d31ZnXy?t – Assange said his whistle-blower site won’t be silenced by the Pentagon”
  • “Unit for rent in #Mooloolaba – http://bit.ly/aeKWfa – 2 bdrm, 1 bathroom and single lock-up garage with great views + on canal $265 a week”
  • “If I pay for shipping via registered post and you ship the item via standard post the first thing I will do is leave you bad feedback #eBay”

Shrinking Links

Whenever you post a link you should use a web service such as bit.ly or is.gd to shorten it. I personally prefer to use bit.ly as you are able to monitor how your link is performing around the web.

Avoid URL-shortening services that offer to pay you. Your Twitter followers will not be happy when they click these links, because they will see ads before they get to the content you have shared, and your engagement rates will suffer.

Tweet Frequently

Tweeting once a day is not enough: once an hour is more in the ballpark. The more often you tweet, the better your chances of being seen. There is such a thing as tweeting too much, though—always try to pause at least a few minutes between tweets.

F.A.Q. About Making Money With Twitter

I’m not getting many offers for SponsoredTweets. Why?

Normally people don’t get many offers when advertisers feel their account isn’t up to scratch. Clean up your account and work a little harder to extend your network and the influence you have within it. It might also be worth reviewing the price you are asking per tweet.

To help increase your visibility to potential advertisers you can add your SponsoredTweets public profile to the Tweeter Top List here.

Do you have to be a celebrity to make money with Twitter?

No, not at all. Many “non celebrated” people use the SponsoredTweets platform to make money with Twitter, myself included.

Final Thoughts

The most important thing to remember when you are tweeting for profit is, never look spammy! Always treat your timeline like you would treat your blog. Never let it contain only paid tweets or a high ratio of paid to regular tweets.

Written by TyGatti LM

This article originally appeared here:

http://tygattilm.hubpages.com/hub/how-to-get-paid-for-your-time-on-twitter

How To Use LinkedIn For Sales?

How To Use LinkedIn For Sales?

With over 150 million members worldwide, is not difficult to see why LinkedIn is  getting increasingly more powerful when it comes to generating sales.

Unjustifiably, LinkedIn is often seen as simply the place to go to find a job. However, LinkedIn has certainly a lot more to offer when it comes to generating sales and is primarily used as a way of generating leads. In business to business environment, LinkedIn can turn out to be indispensable mainly due to its uncapped potential for business development as it not only makes generating leads more time-effective but also hassle-free.

1. Why You Should Not Miss A Chance To Connect?

First things first, step back and take a critical look at your contacts. Your contacts, be it family, friends or workmates can be used to further expand your professional LinkedIn network by adding second and third level connections . Whether you meet anyone online or offline, it’s always a good idea to follow up with a connection request to strengthen your LinkedIn profile.

2. Who’s Who?

You’d be amazed how much information people give out on LinkedIn! That’s why it works so great when trying to identify the key decision-makers.  You can easily determine all the relevant people, teams and projects which in turn helps you gain a better understanding of who’s who and the people who influence the scene. 

3. Why Cold Calls Are a Thing Of The Past?

Let’s be honest, cold calling is a fact of life. Sure, the vast majority of sales people would prefer to rely on other lead generating techniques. However, unless you are an established business, you will, at some time, be forced to cold call in order to generate leads. However, LinkedIn comes in handy here as you can almost always gather some information about your prospects before approaching them. Before approaching any of your prospects on LinkedIn always have a look at their profile to see what they’re after. You’ll be surprised how well this works when it comes to breaking the ice!  

Take a close look at profile and status updates, connections you have in common and group posts. It might be worth investing into a paid account as you gain access to everyone on LinkedIn.  

4. How To Get Past The Security Guard Unnoticed?

If you had a decision-making power in sales you’d do everything in your power to cut down on the number of calls and emails that get through to you…

However, there are ways you can bypass these security measures with InMail. InMail is basically LinkedIn’s internal email system allowing you to message anyone on LinkedIn while skipping the introduction.

5. Search smart, not hard

LinkedIn search facility allows you to search by title, company, location or keyword. You can also get weekly reports matching your search criteria, e.g. your customers’ profiles saving you a considerable amount of time. 

6. Spy On Your Prospects

If you’re in sales, you’d probably agree that you need to know your prospects better than you know yourself! Any industry changes are a good enough incentive to reach out to your potential customers to offer your services. 

To stay up-to-date with the newest industry trends and spy on your prospects or companies you have a vetted interest in follow a company’s LinkedIn page.

7. The Power Of Groups On LinkedIn

Groups offer you the ability to learn more about the industry you have a vetted interest in. It’s also a great way of gauging needs and demands of your target market. This can often give you a good enough incentive to approach your prospects.

Joining groups can offer you a better idea in terms of what’s going on with the company you’re interested in. Also you gain access to personal details of other members of the group which is normally restricted to first level connections. While being a group member you can further build your connections.

8. Make Your LinkedIn Profile Stand Out!

Make sure your LinkedIn profile is complete as it acts as your business card and the first thing a prospect will see.  You want to make sure it looks professional and creates a great first impression.

All the information on your LinkedIn profile needs to be up-to-date, including all links to your website and other social media networks.

Getting business recommendations can certainly help. Last but not least, include a high quality photograph in your profile. Smile!

More on getting your LinkedIn profile work for you here. 

9. The Power Of Taking A Look Back…

Unless a user has set his/her profile to anonymous you can see who’s viewed your profile. You can use it to your advantage by reaching out with a connection request. It works the other way round too. You’ll probably find that some of the people whose profiles you visited will always look back.

Source: http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prospecting.jsp

 

How to Use Twitter for Business?

How to Use Twitter for Business?

Is Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

About Twitter

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

How Twitter Is Unique

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools includeTumblr, FriendFeed and Plurk.

Twitter shares some features with the most common social media tools (FacebookPinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

Related: How To Use LinkedIn To Promote Your Business?

Step #1: Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.

It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.

Choose Your Twitter Username

Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.

Profile photo and cover example

Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices.

If your exact business name is not available, choose a similar name for consistency.

Profile Images

Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings.

Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.

Profile photo example

Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.

Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.

Profile and header example

You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.

Twitter background example

Step #2: Build a Strong Foundation

It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.

Don’t miss these three important features under Profile in your account settings.

Twitter profile options

  • Location. Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognize your neighborhood or community name. Give them enough information so they can find you.
  • Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
  • Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.

 Step #3: Start Following People

When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first.

To follow a user, you find their user profile and click on the Follow button.

Twitter follow this user

Twitter has strict rules about what they call aggressive following and aggressive following churn, so be careful and take it slow. You don’t want to get your account suspended in your first week because of suspicious activity.

Note: Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience.

In general, start following people in these categories:

  • Your customers
  • Your business partners, suppliers, contractors and vendors
  • Your competitors or peers
  • Trade organizations or professional organizations for your industry
  • Businesses in your neighborhood
  • Businesses run by people you know (your professional network)

Twitter can help you find people you know by scanning your email address book.

Twitter find friends

While you are out following people, you may notice that people are starting to follow you. Don’t worry if you don’t know these people. Stay focused on whom you follow for now.

Step #4: Start Talking

Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.

Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.

In general, there are five types of Twitter messages:

  1. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.Twitter regulartweet
  2. @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.Twitter reply tweet
  3. Mention: a message you send out that mentions another Twitter username.Twitter mention tweet
  4. Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you.Twitter dm example
  5. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.Twitter retweet example

Step #5: Talk Smarter

After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?

For every business, the answer is different. In general, you want to find the sweet spot between what your target audience wants to hear and things that promote your business. For many businesses, the answer is to focus on how your products and services benefit your customers.

Give people useful information and answer their questions, and they will consider you a valuable member of their community. That’s an important first step to winning a new customer.

There’s a real art to writing a headline-style message on Twitter. Experiment with different ways to say the same thing, and see what gets the most response. With only 140 characters, it’s important that every word pull its weight in your messages.

Over time, the quality of what you share will help you grow a strong Twitter following. Now, you are ready to take a step back and come up with a Twitter communication plan. Your plan focuses your Twitter conversation on topics designed to draw in potential customers and publish your tweets at the times you are most likely to engage people.

Step #6: Drive Traffic to Your Website and Blog

Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that compels people to click to learn more.

Tweet with link

Because space is at a premium in a tweet, there isn’t room to post the entire web address. That’s why all of the Twitter tools allow you to shorten your web addresses using a URL shortener.

Twitter url shortener

When you use Twitter.com, the Twitter URL shortener uses just 20 characters for your web address, no matter how long the actual web address.

Step #7: Connect Your Online Presence

Now that you have Twitter rolling along, it’s time to integrate it into your overall online business presence.

There are three ways to do this:

  1. Add your Twitter account information to the social media account information on your website and blog. Most of the social follow tools used on websites and blogs allow you to add your Twitter account easily and quickly to your list of social media accounts. Note: Twitter offers a Follow button you can add to your website or blog.Twitter social media button
  2. Add a timeline of your Twitter messages to your website and blog. Twitter provides widgets that allow you to share a tweet timeline on your website and blog. This can be a great way to share your Twitter conversations with your website visitors, getting double exposure from the same effort.Twitter widget exampleNote: You want to make sure that the tweets you share contribute to your business story, so be selective about which tweets you share on your website.
  3. Make it easy for people to share your website and blog content on Twitter. There are several ways you can add a Tweet This button to your blog posts and website pages, including a tweet button from Twitter. This allows your visitors to easily write a tweet about your content and share it with their followers.Tweet button on SME

Another way you can move the Twitter conversation to your blog or website is by embedding a tweet. This allows you to select any tweet and insert it into a blog post, for example. By embedding the tweet, you allow people who visit your blog post to jump into the Twitter conversation.

Embed tweet example

 

Step #8: Get Mobile With Twitter

Nearly every cell phone can connect you with your Twitter audience.

  • Smartphones (iOS, Android, Windows and Blackberry) allow you to use the Twitter app and Twitter mobile website to easily send and receive tweets.
  • Non-smartphones with texting service (SMS) allow you to use Twitter using text messages.

Twitter iPhone app

Twitter allows you to set up push notifications to your smartphone so you know when selected activities happen on Twitter:

  • People mention you
  • Someone retweets or favorites a tweet you sent
  • You get a new follower
  • Someone sends you a direct message

With Twitter, a speedy response is best, and push notifications make it easy for you to know when things are happening for you on Twitter.

Related: How To Use LinkedIn To Promote Your Business?

Step #9: Share Photographs in Your Tweets

People love to look at pictures, so include photographs in your tweets whenever possible. You don’t have to be a professional photographer or have a fancy camera. All you need is a smartphone.

You can share your photograph from your desktop on Twitter.com or from the Twitter app on your mobile phone. Get into the habit of taking photos of your business activities that you can share with your Twitter community.

Twitter integrates into your smartphone’s camera roll. This allows you to easily share photos you have taken with your Twitter followers.

Twitter post photo from mobile

Twitter adds the photo to your tweet and makes it available for everyone to see.

Tweet with photo hidden

Tweet with photo online

Twitter adds every photo you share to a photo (and video) gallery. The first six appear on your profile page. Take advantage of this feature to share pictures that tell your business story.

Twitter photo gallery

Step #10: Add Video to Your Twitter Timeline

Video is another powerful way to tell people about your business.

You can add videos to your Twitter timeline, but you cannot add them directly from Twitter. You must first upload them to another service like YouTube, and then link to them in your tweet.

Twitter video in a tweet

When a tweet contains a link to a video, Twitter allows you to play the video within the tweet. Click on View media to open the video player.

Recently, Twitter launched a new video service called Vine that allows you to take short, 6-second videos from the Vine app and play them on an endless loop inside Twitter.

Vines tweet

Like other videos, simply click View media to start playing the Vine video attached to a tweet.

Vines tweet open

Twitter also adds your Vine videos to your profile gallery.

Step #11: Organize Your Followers Into Conversation Lists

As you follow more people, it can be challenging to focus on the information coming from specific people and groups. That’s where Twitter lists come in.

A Twitter list allows you to separate the Twitter accounts you follow into groups. You might create separate lists for:

  • Customers
  • Potential customers
  • Neighborhood or community businesses
  • Trade or professional organizations
  • People who inspire you
  • People you talk with the most

A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also share tweets from a list on your website using a widget (explained in this article).

You can organize your lists in any way that helps you. You can create one or many lists. You can also make your lists public or private.

  • When you create a public list, list members see when you add or delete them from the list, and anyone can choose to follow your list.
  • When you create a private list, people don’t know they appear on it and only you can see the list’s tweet timeline.

To review the public lists created by any Twitter user, display their profile page. Then click Lists in the left menu. Their public lists appear in the right column.

Twitter lists example

To view the tweet timeline for the members of a list, click on the list name.

Twitter list timeline

To add someone to a list, display his or her profile. Click the gear icon and choose add or remove from lists. Then check or uncheck them from your list of Twitter lists.

Twitter add person to list

Step #12: Expand Your Audience With Hashtags

Most people’s Twitter experience is limited to the people they follow. It’s always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations.

There are two great ways to expand your Twitter audience beyond your circle.

Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. For example:

  • #sxswi is the hashtag for the conference, South by Southwest Interactive
  • #NCAA is the hashtag for the US college sports association
  • #VZW is the hashtag for Verizon Wireless
  • #FF is the hashtag for Follow Friday, a way to promote people on Twitter

Scroll through your timeline to spot tweets with a hashtag.

Twitter GetGlue hashtag

When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtag. You will see tweets from people you do not follow.

Twitter GetGlue hashtag list

If you attend a conference, the conference may ask all of the attendees to include the conference hashtag in their tweets. This way, hashtags pull together the conference tweets into one huge conversation, even though you may not be following all of those people.

You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversations around it. In fact, hashtags are a great way to use Twitter for customer service and support.

Step #13: Pinpoint Potential Local Customers

People often think that social media allows you to connect with people outside of your local geography. And while that is true, one of the great strengths of Twitter is the ability to focus on people in your own backyard.

Most businesses need local customers. You can use Twitter to help you find potential customers who live and work near your business. Use Twitter Advanced Search to find people near your location.

Twitter advanced search

Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.

Twitter local search

Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.

Take Your Twitter Use for Business to the Next Level

After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.

  • Start measuring your Twitter performance. It’s much easier to get better results when you have solid data about how your Twitter strategies are working.
  • Focus on building your Twitter community. There are tools that allow you to analyze who is following you and reach out to your target audience. Together, these can make your Twitter marketing far more effective.
  • Learn which tweets are most effective with your audience. Use Twitter tools to test alternative tweets to see which one really gets a better response.
  • Expand your Twitter conversation topics. Add more variety to your conversations and pull in more audience engagement.
  • Fine-tune your Twitter presence to get better results. When you hit a slump, it’s time to make small adjustments that add up to a stronger Twitter presence.

Your Turn

Use these suggestions to launch (or relaunch) your business’s Twitter presence.

What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and “ah-ha!” moments here with us.

http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

How to Fire Back at an Angry Customer on Social Media

How to Fire Back at an Angry Customer on Social Media?

Social media is a wonderful and remarkably useful tool for promoting your business and building your brand. When it comes to angry complaints, however, it can turn into a vile, unrelenting beast that tears your company down. Fortunately, understanding how to deal with angry customers on social media is actually quite easy.

First, in case you need convincing that social-media complaints need to be addressed, consider a marketing study by Dimensional Research in 2013, which showed that “an overwhelming 86 percent of respondents indicated that their buying decisions were influenced by negative online reviews.”

Clearly, dealing with customer complaints on social media is important, but more important is how you respond. For many entrepreneurs, a complaint is often taken personally, so the inclination might be to fire back an equally angry or passive-aggressive retort, or to delete the unwelcome message altogether.

Related: How To Convince Your Prospects to Buy and Win Them Over?

This will only make angry customers angrier and more likely to take the “fight” to other platforms.

how to fire back at an angry customer on social media

Before you delete or send off a response, here are a few things to consider first:

Seek to understand. First, determine whether the complaint is valid. If it comes from a customer or client, then it is important that you respond. Intentionally hurtful or vile attacks, however, require a completely different strategy (see tips for staving off an attack from a special-interest group).

Act fast, but not too fast. It is incredibly important, especially with the lightning-fast speed at which messages can propagate through social media, to respond promptly. If responding quickly means not taking your time to fully understand the situation, however, your response may reflect the unpreparedness.

Take it offline. When possible, take the problem out of the public view of social media. If the complaint is a legitimate customer or client, and you have contact information, pick up the phone and deal with it directly. Nobody needs to see your “dirty laundry” spread all over social media.

If the problem or complaint on your social-media channel cannot be taken offline, the inclination might be to delete it. This, like a poor response, can just add fuel to the complaint. Instead, leverage the complaint on social media to demonstrate your business’s ability to calmly and collectively handle the issue.

Before you draft the response, consider these tips:

1. Validate their concern. Empathize with the complaint, even if you are not in the wrong. Most people will fire off a complaint in the heat of the moment, when all they want to do is be heard and understood.

“Thank you for your comments. We are very sorry to hear that you had a poor experience and would like to do what is necessary to help you make it a better one.”

2. Take accountability. We all admire companies that take responsibility, even if the problem is not fully or even partly its fault. Address and take responsibility for the concern.

“We take the feedback from our customers very seriously. We will look into your concern and, if necessary, do what needs to be done to remedy it.”

Related: How To Convince Your Prospects to Buy and Win Them Over?

3. Give a directive. Others will be reading the complaint on social media, so provide directions in response to the complaint that others can use to find more information.

“In the meantime, please phone our office at 555-555-5555 and speak to a representative who can provide you more information or find the solution you need. We have additional information online at www.website.com/FAQ.”

4. Communicate the resolution. If you are able to resolve the issue to the satisfaction of the customer, ask them to submit a follow-up post. If the issue is still sensitive, and you are not comfortable asking the customer to follow up, leave the message alone. The trail of dialogue showing you addressed the issue and provided instructions to resolve it will suffice.

Lastly, if you absolutely feel you must respond publicly to an angry comment, consider this:

Vent your frustration, but post a response. Getting into online arguments never ends well.

Find a high (or higher) road. If the complaint is vile, do not lower yourself to the same level and use name calling and a derisive tone. If necessary, just agree to disagree.

Draft your response, but do not send. Sometimes it is best to type your message, but put it in “DRAFTS” while you cool off. Have a trusted colleague read it as well, as they will have a more objective view.

And if you need more convincing of the importance and impact of a response, consider the epic social media meltdown of Amy’s Baking Company, which occurred after the equally epic meltdown on the season finale of Gordon Ramsey’s Kitchen Nightmare in 2013. After taking to social media to deride those that were posting complaints, the company started receiving death threats and eventually lost more than 50,000 Facebook likes.

On the other end of the spectrum, consider the much more profound response by Liberty Bottleworks’ COO to a raging client who posted an angry rant on its Facebook account. The response went viral, presenting the company in a very positive light and leading to thousands of new supporters and, more importantly, sales.

Responding to social-media complaints is absolutely critical for a business. Just make sure you put much more effort into your response than the individual who posted the complaint.

Do you have any experience dealing with social-media complaints, good or bad? Please share with others below.

Related: How To Convince Your Prospects to Buy and Win Them Over?

http://www.entrepreneur.com/article/237196

How to Use LinkedIn to Build Your Business?

7 Tips to Using LinkedIn for Business

Viewed mostly as a social network for job seekers, LinkedIn is ideal for home business owners as well. But many home-based entrepreneurs and freelancers don’t use or maximize LinkedIn and all it’s great features. With over 250 million users, LinkedIn is a must for home business owners.  Here are tips to maximize LinkedIn to build your business.

how to use linkedin to build your business

1) Complete your personal profile. On LinkedIn, the power is the quality of connections, not the quantity. Incomplete profiles, especially those without pictures are viewed as unprofessional. LinkedIn walks you through the process of adding information in all the important areas making it easy to create a complete profile. Use a professional or high quality photo, as people are less likely to connect if there is no picture of you. Use keywords and content that will attract your target market in your summary, experience and other sections of the LinkedIn profile. Request a personalized URL that uses your name.

2) Create a company page.  This is slightly different than a profile, but it’s a great way to focus on your company and have people “follow” it. Like a profile, you want to complete all the information, including a logo and keyword targeted content about your business.

3) Ask for recommendations. Testimonials can significantly improve your business growth. They instill confidence in prospective clients and customers making them more willing to hire or buy from you. While you can get testimonials for your website, also ask for recommendations from clients or customers at LinkedIn.

Related posts: How To Use LinkedIn To Promote Your Business?

4) Share business news. Are you launching a new product or service? Will you be hosting an event? People like to work with businesses they feel connected to, and one way to help them feel connected is by sharing news and inside information.

5) Be active. Social media can be overwhelming. There are so many sites you can join, all of which require active participation. In many cases, some social media profiles end up not getting the attention they deserve. But a dormant social media page is worse than no social media page at all. Tools such as Hootsuite can help you post blog or other content to LinkedIn as well as other social media sites. However, LinkedIn is much different that other networks. You don’t post what you had for breakfast (unless it was with a powerhouse like Bill Gates) or cat pictures. LinkedIn is a professional network. Post news and information about your business and industry trends.

6) Engage with others. Too many people are self-centered with their social media forgetting the part that it’s supposed to be social. Social media works, but only if done right. Along with posting your own content, you need to reach out and engage with others. Check your news feed and like or comment on what your connections are posting. Participate in groups where you can connect with potential customers or others who can help you make good connections. Recommend businesses that you’ve worked with and can say positive things about. Endorse your connections for their talents. The more you reach out and help others, the more they’ll reach out and help you.

7) Assess results. I know business professionals who created a website and did social media, but ultimately they gave up because they said it didn’t work. But social media does work. If it’s not working for you, then you’re not doing it right. Tracking what’s going on with your LinkedIn profile will give clues as to what you need to do. Are people being able to find you? If not, maybe you need to relook at the keywords you’re using and better optimize your profile. Are people liking or commenting on your posts? If not, you need to create more engaging posts. You can do that by asking questions or for feedback. For example, don’t just share a link to your most recent blog post. Instead, share the link and ask people to respond. Finally, are you getting good quality connections? If not, improve your engagement and seek out better people.

Related posts: How To Use LinkedIn To Promote Your Business?

Source: http://homebusiness.about.com/od/Home_Business_Toolbox/fl/How-to-Use-Linkin-to-Build-Your-Home-Business.htm

How To Use LinkedIn To Promote Your Business?

LinkedIn can be a great way to promote your home business. Here are a few reasons why:

  • LinkedIn is a network with 65 million business professionals around the world.
  • The average LinkedIn member has an average annual household income of $109,000.
  • One person creates a LinkedIn login every second.
  • Nearly 50% of LinkedIn members have decision-making authority for their companies.

It’s easy to see why LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place. Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If that’s the market you are trying to reach, you need to get in the game.

how to use linkedin to promote your business

Getting Started with LinkedIn Marketing

In order to get started with marketing your business on LinkedIn, you’ll need to:

  • Understand how LinkedIn works.
  • Create a LinkedIn login, if you’re not already a member.
  • Create a great LinkedIn profile to put your best forward when people come to check you out.
  • Ideally, create a LinkedIn company page for your business. You’ll have the opportunity to do that as you are completing the resume section of your LinkedIn profile, and your company page will be automatically linked to from the resume in your profile.

With these LinkedIn basics in place you can get started on marketing yourself and your business to LinkedIn members.

Related posts: How To Use LinkedIn To Build Your Business?
 

Passive and Aggressive LinkedIn Marketing Methods

There are two main ways to dive into LinkedIn business promotion – using a passive approach or taking a more aggressive stance. Let’s explore both, but keep in mind that, like anything else, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.

Passive LinkedIn Marketing

Simply by creating a LinkedIn profile, building your connections and keeping your account updated, you can get the attention of potential clients and customers. The passive approach can pay off by:

  • Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others to find you, and just like Google search, the use of LinkedIn search is an important, well-used feature of the network.
  • Getting you you introductions. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
  • Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials to you and your business. They provide credibility that encourages people to do business with you.

Aggressive LinkedIn Marketing

LinkedIn does provide possibilities for more proactive marketing of your home business. To take full advantage of the possibilities the network has to offer consider:

  • Posting regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients.
  • Active group participation. Join groups related to your business and your interests and participate in discussions there for increased exposure. Discussion participation can help establish you as an expert in your field. Don’t spam the groups as you’ll run the risk of getting tossed out. You’ll also tarnish the reputation of your business.
  • Send messages and invitations to those in your network and to other group members. Again, don’t be a spammer or a pest.
  • Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain. In fact, from time to time LinkedIn sends out offers for a free month of paid advertising. You may as well take advantage of it, try it out and see if it works for you.
  • Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you’re trying to accomplish. Just click the Basic Account Upgrade link from the top left of any LinkedIn page after you’ve logged in to get more information on the benefits available exclusively to paid members. There are three levels of membership available, the first two fairly reasonable, the third quite expensive.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can be a great idea. If you have the time, you can learn to do everything yourself. If not, you might consider hiring a specialist or virtual assistant to handle some of the tasks for you. Admittedly, LinkedIn doesn’t work for every type of business, but it can work for most and should be given full consideration if you want your business to succeed and grow.

You may not see results at first, but as you build your network and become more active, you could find that marketing on LinkedIn is a very smart thing to do.

Related posts: How To Use LinkedIn To Build Your Business?

Source: http://homebusiness.about.com/od/socialmediamarketing/a/How-To-Use-Linkedin-for-Marketing.htm