How To Write A Good Product Review
Not all product reviews were created equal. I’m sure you’ve seen quite a few badly written product reviews that were full of hype, claims that cannot be backed up and resembled poorly written sales pages. A well-written product review is a review that not only builds trust of your potential buyers but also results in more sales and lower refund rates. In fact, one of my best product reviews generated me over $47k in commissions. How do I write a good product review then?
- only write reviews of products you have personally tried and tested(!) unless you’re absolutely sure the owner of the product is an ethical and trustworthy person and runs an 100% legitimate and legal business The exception to this rule is when you have tried some of their other products
- make sure you have done your own bit of research – read other reviews of the same product (it might even turn out the product you wished to review is not a legitimate business or a scam) This will give you an idea of what to focus on and will bring your attention to the aspects of the product you may not have thought about Take bits and pieces of that information, put it in your own words and use it in your own review (copying other people’s product reviews is pointless as Google penalizes copycats)
- make sure there are no more than 3 other products reviews of the same product you wish to review – just google your chosen keywords Let’s say the product you wish to review is iPhone 6. Your chosen keywords would then be “iPhone 6 review”. A quick Google search reveals, however, that this particular keyword has way too many existing reviews (you’re unlikely to get any visitors to your site and as a result make any sales at all from the review of that product). In fact, this is one of the first steps to take when choosing the right product to promote. Experiment with different keywords/products until you find one that has less than 4 existing product reviews (this is to ensure your product review is as profitable as possible)
- make sure the refund rate of the product you wish to review is low – you don’t want to be endorsing a product with a 50% refund rate (50% refund rate means that half of the people who purchased the product requested a refund) You don’t want to be promoting these type of products as it will frustrate not only you but also people who buy from you and can tarnish your reputation in no time! The lower the refund rate the better Products with a higher refund rate are poor quality products or products which misguide their prospective buyers Here you may wish to contact the actual product owner requesting their refund rate stats. It’s unlikely, however, you’ll be given exact figures (the exact refund rates are probably higher than they made you believe!)
- choose the right products – you want to make sure that the product you wish to review is a high quality product with a high conversion rate (a product that sells well) with a low refund rate (the number of people who purchase the product and then go on to ask for a refund is low). ClickBank and JVZoo gives you the option to check the product’s refund and conversion rate (very useful information when choosing the right product to promote or review)
- less is better – nobody wants to read lengthy 20-page long reports Ideally limit yourself to one, maximum two pages of pure content (statistically most people won’t even bother to scroll down the page)
- be as accurate as you can – only the most important facts, limit yourself to a few main features and/or benefits Focus on the facts
- outline the product’s benefits – focus on the most important ones that you find your readers may find useful and relevant Think in terms of what you’d like to know about the product before you make a purchasing decision
- outline only a few main features (assuming your readers have previously landed on the actual product’s sales page and have done their own bit of research) The trick here is not to be too repetitive as your readers are already familiar with the product’s features they’re just looking for that one extra bit of information to make up their mind and help with their purchasing decision
- always back up your claims – let’s say you claim the product is cheap. Cheap relative to what? It’s always safer to say it’s cheaper than other leading brands or its direct competitors (do your own bit of research to make sure the information you provide is as accurate as possible) It always helps to give their actual name as it gives you the extra edge over your direct competitors (Did you know that the owner of the product who makes claims that cannot be backed up can get sued?)
- outline at least one of the product’s flaws – even if you can’t find any try to think of one that’s trivial or insignificant making sure that it will not have a negative impact on your prospects’ purchasing decision People buy from people they like and trust You want to make sure your readers trust you If you focus only on the product’s benefits you’ll come across as salesy and untrustworthy You need to have your prospects’ best interests at heart
- be honest – honesty pays off If you think the program is pricey you might want to mention that but add that the product offers great value for money This will automatically lower your prospects’ expectations (possibly resulting in a lower click through rate) but once they purchase the product they’re less likely to ask for a refund hence lower refund rate It’s a win-win!
- use bullet points for easier reference
- for every seeming flaw outline one of the product’s benefits that mitigates it (see do not offer misleading information or misrepresent the product/service) and perfectly counteracts the negative impact this information might have on your prospect’s purchasing decision No product is perfect
- product review is NOT a sales page! – avoid hype, superlatives and sounding salesy, instead focus on the facts and the actual benefits without being judgmental or trying to convince your readers to buy The purpose of a product review is to offer impartial information not to pitch
- copy and paste the actual sales page – use your own words and focus on the most important bits of information, outline a few (not all!) of the product’s main features focusing on its benefits (you’re assuming your prospects are already familiar with the product’s sales page and the product’s features, otherwise they would not be here in the first place) The trick here is to skip what’s irrelevant and/or repetitive
- never endorse products of poor quality or developed by someone of questionable reputation or your reputation can be tarnished in no time
- do not offer misleading information or misrepresent the product/service this will only result in higher refund rate and will frustrate not only you (seeing refund requests flood in is not a pleasant sight!) but also your readers who rely on the information you provide Let’s say the product is difficult to set up Rather than telling your readers blatantly that the product is difficult to set up tell them something between these lines “it takes a while to set it up” (this will lower their expectations) but at the same time give them some kind of incentive that would entice them to overcome this obstacle , such as “but once it’s set up it runs on autopilot” It has to be something that will outweigh the product’s seeming disadvantages
- use judgemental or pejorative language – remember you’re acting as an impartial observer and are not there to make judgements You’re there to help with your prospect’s purchasing decision Avoid superlatives such as “amazing, extraordinary, unbelievable” etc. If you do, however, always back up your claim
How To Write A Good Product Review Then?
There are a few rules when it comes to writing a good product review. First and foremost, choose the right product to promote. What I mean by that is choosing a high quality product with a high conversion rate and a low refund rate. Rule number two, be as honest and accurate as possible, do not offer misleading information or misrepresent the product or service you’re promoting. Focus on providing value and useful information that you think someone considering a purchase of that particular product might find useful. The aim of a good product review is to build trust of your prospects which you’re doing by outlining not only the good but also the bad. By outlining some of the product’s flaws you’re acting as their friend. As a result they trust you.
Remember that a product review is NOT a sales page! Treat your prospects as a friend. Make yourself available to answer any questions they may have by encouraging them to post in the comments section of your product review, spend some time answering their questions. It’s a lot easier to convert someone who’s already looking for that extra bit of information into a buyer than someone who’s never been exposed to any of your products. It’s never time-wasted!
The end result? More sales, higher conversion and low refund rates! If you’re smart enough you can also deter tire-kickers from purchasing your products by suggesting that your product is not a magic pill and that if they want to see any results they need to put in time and effort! This will result in lower refund rates.
I’m happy to analyse and scrutinize any product reviews you may have. Did you find this article useful? If so, share your comments below.